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Fundamentals of New Bell Mobility Interfaces

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Title: Fundamentals of New Bell Mobility Interfaces


1
Fundamentals of NewBell Mobility Interfaces
4TH ANNUAL WIRELESS INTERNET CONFERENCE
2
Agenda
  • Kevin Plumb 1x Data Network Overview
  • Tony Hui Text Messaging The Other
    Information Highway
  • Alan Liu Monetizing Your Applications with
    Events
  • Q A

3
Kevin PlumbBell Mobility, Network Engineering
1x Data Network Overview
4
Overview
  • What is 1X?
  • Drivers and Benefits
  • Air Interface Characteristics
  • Service Customization
  • Summary

5
What is 1X?
  • 1xRTT - first step in themigration to Third
    Generation(3G) wireless networktechnologies.
  • CDMA radio access technology based on the IS-2000
    family of standards, and evolved from current 2G
    standards
  • Promises to deliver cost-effective solution to
    achieving network capacity improvements and
    delivery of packet data services

6
Drivers
  • Demand and Opportunities of the Wireless Internet
  • Need for high-speed, wireless data access to
    support next generation of devices and services
  • New revenue opportunities as wireless network
    accessshifts from voice to data
  • Capacity Constraints on Current Digital Network
  • Need for more spectrum-efficient technologies to
    alleviate current network congestion in major
    serving areas
  • Desire to Leverage Existing Network
    Infrastructure
  • Migration path must be smooth, to capitalize on
    existing network investments

7
Benefits of 1X
  • Increased Data Speeds
  • Peak speeds of 153kbps far exceeds current
    14.4kbps
  • Migration to packet-based data from current
    circuit-switched
  • Capacity Increases
  • 50 improvement over current voice capacity due
    to fast forward power control
  • Backwards Compatibility Smooth Migration
  • Can be deployed into existing 1.25MHz allocations
  • IS2000 is backwards compatible with IS-95 phones
  • Reuse of existing network infrastructure
  • Extended Battery Life
  • Up to 2x increase in battery life (standby mode)

8
Air Interface Throughput
  • Throughput Capability
  • Data terminal profile maximum throughput speeds
    ranging from 9.6 kbps to 153 kbps
  • Current market offerings 9.6 kbps for Mobile
    Browser service (WAP) and 86 kbps for Data to Go
    service (Phone tethered to computer)
  • Realized Throughput Variation
  • Air Interface congestion at that moment in time
  • Air Interface high error rate due to coverage
    issue
  • Wireless network resource congestion (Unlikely)
  • Internet congestion
  • End content server response time

9
Air Interface Modes
  • New modes of data terminal operation
  • Active end-to-end resources assigned, data
    transferred
  • Null no resources assigned, no data transferred
  • Dormant PPP state maintained back to PDSN, but
    most network resources not assigned, no data
    transferred
  • Why???
  • Typical data calls (eg - web, email) do not
    require radio and core network resources when
    data is not being transferred (eg - read time)

10
Air Interface Modes
11
Air Interface Modes
  • Active to Dormant Timer
  • If no data is transferred during a 20 second
    period the RF channel is torn down. The PPP
    session is maintained.
  • As soon a data is sent or received the RF Channel
    is re-established and the data transferred.

12
Service Customization
  • Custom NAI
  • Service specific NAI (eg. username_at_example.com)
  • Custom IP pool assignment. Private or Public
  • Session attributes are configurable (eg PPP Idle
    Timer)
  • Proxy Authentication supported
  • Firewall rules can restrict destination and port
  • Network Initiated Tunnel
  • PDSN supports various tunneling protocols (eg.
    L2TP and IPSec)
  • Local authentication of user at tunnel
    termination point for VPN type service.

13
Summary
  • 1X is a major step towards migrating to
    high-speed, third generation data networks,
    ushering in the advent of the wireless internet
  • Devices and applications promise to provide
    innovative and compelling customer experiences
  • The 1X network has the throughput and
    functionality to enable the next killer
    application

14
Tony HuiTitle - Bell Mobility, Technology
Development
Text Messaging The Other Information Highway
15
Why SMS?
  • All Digital Phones are Mobile Termination Ready
  • All new Digital Phones Support 2-Way SMS
  • Functions even in Weak Coverage
  • Functional in Analog Coverage
  • IS-91A supports Max. 14 Chars
  • Limited Character Set
  • Similar to Datagram and requires no session
    set-up
  • Fast and Reliable Performance
  • Limitations
  • Maximum Message Size is 140 Characters
  • Not Suitable for Session Orientated and Real-time
    Applications

16
Bell Mobility SMS Overview
  • Text Messaging (i.e. SMS) was
  • launched in May 1998
  • Voicemail Notification
  • Web Email Access
  • TAP/TNPP
  • Callback Number (a.k.a Numeric Page)
  • Internet Messaging Gateway
  • XML/HTTP API
  • Login/ Logout, Submit/Delete Message, Query
    Status
  • TAP Gateway
  • Dispatch Applications
  • Local Access numbers
  • Notify and Others

17
Billing by Provider and Category
  • Price information based on the value
  • Content Provider Specifies category when
    submitting messages
  • BM applies rates based on the category
  • SMTP
  • 3 Ways to specify Provider and Category using
    Sender Address, Subjects and Message Header
  • Available Since Q2, 01
  • SMPP
  • Support Versions 3.3 and 3.4
  • Multiple ways to specify Provider and Category.
  • VPN connections to ensure data security
  • Features include Registered Delivery, Urgent
    Priority, Callback Number and others
  • Field trial underway

18
2-Way Text Messaging
  • Launched in June, 2001
  • Enables Peer-to-Peer Messaging
  • Inter-Carrier Messaging Service (launched April,
    2002) extends the reach to subscribers of other
    carriers
  • Mobile Origination to email expands the
    communication to the Internet
  • Short Codes for pulling contents from the Web
  • Rates can be set based on info. requested
  • PDAs with build-in cellular support to
    simplified sending and receiving
    of messages

19
Integrated Messaging Devices
  • AirCard 510 (MT Only) and 555 (2-Way)
  • Non-Tethered Configuration allowed packaging
    flexibility
  • API for application development.
  • Ideal for interactive applications such as Voting
    and Polling
  • Embedded Module available for OEM
  • Ideal for Telemetry applications

20
Alan LiuProduct DevelopmentBell Mobility,
Wireless Internet Data
Monetizing your Application with Events
21
Value-Based Content A Gaming Study
EVENTS
Social (4.5 - 10) Plays 1 3 games a month
  • Need a billing methodology that is
  • easy-to-use,
  • captures the impulse, with
  • pricing that makes sense.

Casual (10 20) Plays up to 2 games a month
Source Ovum Wireless Games Playing to Win
Non-gamers (68 85) Will never play a wireless
game
22
Demo Space Trak
You see a forest in front of
you. ENTER LEAVE
23
Demo Space Trak
You are in the forest. You hear a rumbling in
the north. 1. Go North 2. Go East 3. Go South 4.
Go West
24
Demo Space Trak
  • Youve encountered an Alien Basilisk. What do
    you do?
  • Fight
  • 2. Order an Attack

25
Demo Space Trak
- SHIP COMM - Sir, we can attack the Alien for a
Game Token. Should we attack? YES NO
26
Demo Space Trak
You have destroyed the Alien
Basilisk. CONTINUE
27
Demo Directions LBS
Street
5099 Creekbank
City
Mississauga
Prov
Postal Code
ON
L4W 5N2
Find with Locate
28
Demo Directions LBS
This Find uses LBS technologies to find you.
This is a billable event a charge will be added
to your monthly bill. Do you want to proceed?
Yes
No
29
Demo Directions LBS
1. Start out going East on PRINCES' BLVD
towards NEWFOUNDLAND RD by turning right. 2. Turn
RIGHT onto STRACHAN AVE.
30
Event Platform
Content Partner
Bell Mobilitys Network
Bell Mobility Billing Systems
Events Platform
Content Partner
Internet
Content Partner
Content Partner
31
Events Plans
  • Currently developing the Event Platform.
  • Will be working with selected Content Partners on
    refining the API.
  • APIs will be released through a Content Partner /
    Developer Program.
  • EAM will be available later this year.
  • For more information, please visit the Bell
    Mobility developers web site http//developer.be
    llmobility.ca

32
Fundamentals of NewBell Mobility Interfaces
4TH ANNUAL WIRELESS INTERNET CONFERENCE
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