Kingfisher airline

Loading...

PPT – Kingfisher airline PowerPoint presentation | free to download - id: 616d14-NDdiN



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Kingfisher airline

Description:

strategic management – PowerPoint PPT presentation

Number of Views:2391

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Kingfisher airline


1
KINGFISHER AIRLINES
Prepared By Sumit Vishal Yuan kunal
2
KINGFISHER AIRLINES
  • kingfisher airline started its operation on 9th
    may 2005
  • A major Indian airline based in Mumbai.
  • Kingfisher Airline is one of the only seven
    Airlines awarded 5 star rating by Skytrax.
  • In may 2009 Kingfisher Airlines Carried more than
    1 million passengers.
  • Total connection of 70 cities and 7 international
    destinations. Flying over 350 flights a day.
  • Current fleet size of 67 aircrafts and market
    share of 20.8
  • Recognized as one of the India s most respected
    companies in 2006.
  • India s only five star airline.

3
services
  • Domestic
  • Kingfisher first
  • Kingfisher class
  • Kingfisher red
  • International
  • Kingfisher first
  • Kingfisher class
  • Kingfisher red
  • Kingfisher Lounge.

4
Finance strategy
  • Key initiative to enhance performance.
  • New frequent flyer program launch with unique
    feature non air rewards , family club etc.
  • Improve internet booking engine.
  • Stringent actions planned and undertaken to keep
    cost under control.
  • Redelivery of non-operational aircraft.
  • Reduced engineering cost by 10-15 by induction
    of new key vendors.
  • Fuel monitoring system reduction in fuel
    consumptions
  • Control on overheads ,e.g. optimized offices and
    warehouse spaces.

5
HR strategy
  • Non poaching alliance with Air Deccan
  • Flying models selection procedure through
    national level model contest.
  • Hand picked staff by Mr. Vijay malya.
  • Bank on buddy programme.
  • HR connect magazine .

6
4 p s
  • PRODUCT
  • Domestic and international air journeys
  • Airbus A-320 , A-319-100 and ATC 72, ATR 72-500
    and ATR 42-500
  • Merger with Air Deccan KINGFISHER RED
  • Kingfisher Elite.
  • PRICE
  • Target higher income group
  • SEC A-1 , A-2 , B-1.
  • Business class.

7
PLACE NETWORKING
  • Wide network major focus metro cities.
  • Flight bookings.
  • Book in person
  • Travel agents
  • Online
  • India s first Fly by SMS services.

8
Promotion strategy
  • Personal selling
  • Travel agency
  • Offers
  • Frontline staff
  • King club
  • Brand Ambassador
  • Hoardings
  • Personal feedback

9
people
  • Special luxurious services.
  • Inflight entertainment
  • System on every seats
  • Kingfisher Elite
  • Custom design Luxurious interiors.
  • State of the art technology features
  • Exclusive check-In counters.
  • Experienced and highly trained professional crew.
  • Special Assistance
  • Guest with disabilities and reduced mobility
  • Unaccompanied minors
  • Expectant mothers and infant
  • Other special needs , wheelchair /stretcher.
  • Special meals

10
Strategic overview.
  • KFA started its customer as GUEST rather then
    passengers.
  • Appealing promotional line FLY THE GOOD TIMES
    and it reflected in the experience company
    offered to its passengers
  • KFA gave best services to its customers like
    providing world class interiors and in-flight
    entertainment systems
  • KFA came up with only one class airlines
  • KFA created new category of Aviation hospitality
    thus making service and hospitality main focus.

11
Swot analysis
  • STRENGTH
  • Strong brand value and reputation
  • Regional connectivity
  • Efficient staff
  • Capitalization
  • Visionor
  • Quality and continuous innovation
  • WEAKNESSES
  • Indian psychology
  • Infrastructure constrains.
  • Facing tough competition from competitors.

12
  • OPPORTUNITIES
  • Expected huge investments
  • Expanding tourism industry
  • The non-penetrated domestic market
  • Un-tapped air cargo market.
  • THREATS
  • Competitors
  • Fuel price hike
  • Economic shutdown.

13
Kingfisher airlines (factors)
  • POLITICAL FACTORS.
  • Open sky policies
  • FDI limits 100 for green field airport
  • 74 for existing airport
  • 100 through special permission
  • 49 for airlines
  • ECONOMICAL FACTORS
  • Contribution to Indian economy.
  • Rising cost of fuel
  • Investment in sector of aviation
  • The growth of middle income group affect the
    aviation sectors

14
  • SOCIAL FACTORS
  • Development of cities leads to better services
    and airports
  • Employment opportunities
  • Safety regulation
  • The status symbol attached to air travel
  • TECHNOLOGICAL FACTORS
  • The growth of e-commerce and e-ticketing
  • Satellite based navigation system.
  • Modernization and privatization in airport
  • Development of green field airport with private
    sectors e.g Bangalore airport corporation
    limited.

15
  • ENVIRONMENTAL FACTORS
  • The increase in global warming
  • The sudden and unexpected behavior of
    atmosphere and dependency on weather.
  • Shortage of infrastructural capacity.
  • Tourism saturation
  • LEGAL FACTORS
  • FDI limits
  • Bilateral treaties
  • Airlines acquisition and leasing cost

16
References
  • HugeDomains.com - FlyKingfishers.com is for Sale
    (Fly Kingfishers)In-text (Flykingfishers.com,
    2014)Bibliography Flykingfishers.com.
    2014. HugeDomains.com - FlyKingfishers.com is for
    Sale (Fly Kingfishers). online Available at
    http//www.flykingfishers.com Accessed 26 Jan
    2014.
  • In-text (NDTV.com, 2014)Bibliography NDTV.com.
    2014. Vijay Mallya may face prosecution for not
    paying service tax arrears. online Available
    at http//www.ndtv.com/article/india/vijay-mallya
    -may-face-prosecution-for-not-paying-service-tax-a
    rrears-403297 Accessed 26 Jan 2014.
  • Bibliography Profit.ndtv.com. 2014. Kingfisher
    Airlines' lenders get Rs 550 crore by selling
    shares. online Available at http//profit.ndtv.
    com/news/corporates/article-kingfisher-airlines-le
    nders-get-rs-550-crore-by-selling-shares-325710
    Accessed 26 Jan 2014.
  • In-text (Tejas.iimb.ac.in, 2014)Bibliography Tej
    as.iimb.ac.in. 2014. Tejas Article Brand
    management The Kingfisher Airlines Saga.
    online Available at http//tejas.iimb.ac.in/art
    icles/34.php Accessed 26 Jan 2014.
  • In-text (Profit.ndtv.com, 2014)Bibliography Prof
    it.ndtv.com. 2014. NSE to shift 11 stocks to
    restricted trade segment. online Available at
    http//profit.ndtv.com/news/market/article-nse-to-
    shift-11-stocks-to-restricted-trade-segment-325086
    Accessed 26 Jan 2014.
  • Bibliography Google.ch. 2014. kingfisher
    airlines interior - Google-Suche. online
    Available at https//www.google.ch/search?biw124
    1bih606tbmischqkingfisherairlinesinterior
    revid836662920qkingfisherclubtbmischimgdii
    _ Accessed 26 Jan 2014.

17
Thank you