Your Link to The Internet Phenomenon in The Region

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Your Linkto TheInternet Phenomenon in The
Region
Latin America

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The Internet Market
How big is the internet market? Internet users in
Latin America number between 13 and 16 million,
or about 3 to 4 percent of the region's 500
million people and are projected to reach up to
38 million, or 7 percent by 2003. 
Worldwatch Institute, based on Network Wizards,
Internet Software Consortium, the International
Telecommunications Union
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Growth Rate
IDC The compound annual growth rate for total
adjusted Internet users in Latin America has
been increased from 32 to 41, from 1998 to
2003.  
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Biggest Players
Biggest players Brazil, Mexico and Argentina now
account for 80 percent of all Latin American
Internet users.   Brazil Is the biggest market,
with 6.9 million users. Brazil represents most
of Latin Americas e-commerce market. Mexico
Accounts for 2.4 million and is doubling every
four months. Argentina The region's third
largest market estimates nearly one million users.
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Building Internet Infrastructure Is What Latin
America Needs
Latin America
1998 Internet Revenue /1998 IT Spending
Argentina
Brazil
Mexico
Chile
Venezuela
Colombia
Source IDC, 1999 Information Society Index,
April 1999 Latin America Internet And Commerce
Strategy, April 1999
1998 Internet Infrastructure Index
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Great e Hope And Profits Reside In Mexico,
Argentina, And Chile
2002 Internet Revenue /2002 IT Spending
Mexico
Argentina
Chile
Colombia
Venezuela
Brazil
Source IDC, 1999 Information Society Index,
April 1999 Latin America Internet And Commerce
Strategy, April 1999
2002 Internet Infrastructure Index
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Who Will Be The Internet Leader in Latin
America?

•   Terra Networks. The biggest player. A spin-off
  of Telefónica, it went public on November 17,
  1999. It has 860,000 customers as of November,
  1999 in Spain, Brazil, Mexico, Peru, Chile,
  Guatemala, and the US (aimed at the Hispanic
  population). Telefónica has bought for US600
  million several ISPs and portals in Latin America
  and Spain, including ZAZ in Brazil, Infosel in
  Mexico, and Ole in Spain.
• America Online. Began Internet service in Brazil
  in November 1999. Plans to expand to Argentina
  and Mexico in 2000.
• Telmex-Prodigy-Microsoft. The prime player in
  Mexico. Its subscriber base has expanded from
  35,000 to 140,000 in the past year (as of
  November 1999). Telmex bought Prodigy.
•  
• IFX Corp. A Miami-based company that has bought
  up small ISPs in ten countries. Has 55,000
  customers and large ambitions. (Invested US3
  million in Yupi.com).

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L.A. Reality
Latin America
Absence of a broad middle class in Latin
America, and a not-so-rich upper middle class,
limits the market for internet services to
approximately 15 of the population the "target
market" for active (one hour or more weekly)
internet use. The target market in Latin America,
like the very wealthy of any region, are
educated, cosmopolitan, and technologically advanc
ed. In short, they are the kinds of early
adopters who will help to popularize the web and
encourage the rest of the population to
move Online. Source provided by e-marketer,
May 2000.
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L.A. Statistics
Solomon Smith Barney estimates the portion of the
population falling within the top three
socioeconomic strata of society is roughly 12
of Latin Americans are potential internet
users. In computing its internet penetration
figures, Morgan Stanley Dean Witter (MSDW)
estimates, on average, the top 20 of the
regions population is a target market of
internet users. The MSDW target market varies by
country, ranging from 20 of the population of
Brazil, to 25 of Mexico, 30 of Argentina, 25
of Chile, and 15 of the rest of Latin
America.
Source provided by e-marketer, May 2000.
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Determing Users
Another way to estimate probable internet users
is to calculate the portion of technologically
sophisticated people likely to purchase and use
items such as computers and cable
modems. According to the market research firm
Zonalatina.com, the portion of the population
with such technological proclivities (dubbed
the "technology elite") ranges from 15 of the
population in Brazil to a low of 4 for the
countries Bolivia, Ecuador, Paraguay, Peru,
and Uruguay. Among urban residents throughout
Latin America, Zonalatina.com estimates 12 are
part of the "technology elite."
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PCWorld Empowers
Latin America
is empowering the internet revolution in the
region by teaching readers how to use the web
more and more efficiently.  
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A Successful Editorial Formula
Local Articles
Regional Articles
PCW Global Articles
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EDITORIAL POSITIONING

• PC World is written and designed specifically to
  meet the needs of PC-Proficient Managers in
  every size and type of company .
• We aim to help readers plan for PC and PC related
  products purchasing, in order to buy wisely and
  use their investments in computers to maximize
  productivity and gain strategic advantage.

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PERMANENT SECTIONS OUR READERS LOOK FOR

• From Executive to executive
• For your company
• Top of the News
• New Products
• The monthly tables of the best products in the
  market by category
• Networking
• Telecommunications
• Case Studies
• How to
• Mac World
• Webspanol

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SPECIAL REPORTS

• Telecommunications today
• Enterprise solutions
• SOHO Solutions
• The Web and your business

• PRODUCTS EVALUATIONS
• Top 100
• Special evaluation by category
• Printers, Monitors, PC Portables, etc.
• The Best Buy Program
• The PC World Latin America Awards

NEW!!!! E-PCWORLD
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Advertisement Pages Issue April 2000. Country
Chile
PC World Latin America Apple 2
LGE 1 Okidata 2 3M 0.6666 Belking 1 Sumdex 0
.5 Ffice America 0.6666 Vigatec 0.3333 Justice
Telecom 0.3333 Kores 1 Ansel 1 Acer 1 Agfa 1 L
atinchannel 1 Xerox 2 Sbm 1 Softel 1 Creative
1 Viewsonic 1 Powerware 1 Network 1 HP 1 AOC
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PC Magazine Latin America Okidata 1 Epson
1 Toshiba 2 Sony 1 Fedex 1 Inacap 1 Xerox 0
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Magazine 10
17
Advertisement Pages Issue March 2000. Country
Mexico
PC World Latin America Xerox 1
Apple 2 Infocus 1 APC 1 Powerware 1 Creative
Labs 1 View Sonic 1 Quantum 1
Televideo 0.5 MPS 2 SP 1 Control
2000 0.33 Dac 0.33 Contacto 1 Computacion en
accion 0.5 Internight 1 Clasificado 3 Bancanet
1 Total 19.66
PC Magazine Latin America VW 1 Infocus 1 Parago
n 1 Mge 0.5 Cutex Taipei 1 Intel 1 MVS 1 Offi
ce Depot 1 Pearson 0.5 Prodigy 1 Sony 1 Clasif
icado 2 Serfin 1 Solutina 1 Total 14
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Advertisement Pages Issue April 2000. Country
Venezuela