Thailand: Electric Power Equipment Market

1
Thailand Electric Power Equipment Market

• U.S. Commercial Service
• U.S. Embassy Bangkok, Thailand

www.buyusa.gov/Thailand
2
Thailands Electric Power Equipment Market

• Thai government is revising its national energy
  policy and regulations, including the Power
  Development Plan (PDP) to reflect change in the
  countrys economic growth.
• Invitation to participate in the new round of
  Private Power Producers bidding is expected in
  April 2007
  
• More renewable/alternative energy participation
  is expected, however, at a proportion to be
  determined.

3
Market Size of Thailands Electric Power Eq.
Market

• The size in US of Thai electric power equipment
  market is about 3 billion with an estimate
  annual growth rate of 5 year-on-year.
  
• Products from Japan, China, and the United States
  capture about 60 of the total.

4
Best Prospects and Buyers

• The best sales prospects are power generators,
  transmission and distribution infrastructure,
  substations, distribution networks, transformers
  and converters, switching apparatus and energy
  efficiency products.
• Buyers of electric power equipment in Thailand
  are classified into two major groups power
  generation, and power transmission and
  distribution.

5
Market Entry

• Manufacturers can sell products directly to the
  end users, but having a local agent or
  distributors is highly recommended.
  
• To participate in large procurement projects, it
  is advisable to contact users early in the design
  specification phase - to increase the chance of
  winning bids as well as avoiding being excluded.

6
Challenges and Barriers

• Challenges Thai electric power market is not
  fully deregulated. It might take some time for
  newcomers to adapt to local needs and understand
  market and procurement practices.
• Barriers Basically there is no barriers to
  entry but competition is high for large
  procurement projects.

7
Local Trade Event

• Power-Gen Asia Conference Exhibition, 4-6
  September 2007, IMPACT Exhibition Center,
  Bangkok, Thailand, Web Address
  http//pga07.events.pennnet.com/fl//index.cfm

8
Thank you Welcome to Thailand

• Kitisorn Sookpradist
• (ksookpra_at_mail.doc.gov)
• Commercial Specialist

James Golsen (james.golsen_at_mail.doc.gov) Commer
cial Attaché

U.S. Commercial Service U.S. Embassy Bangkok, Tha
iland