EBUUER 13th Radio Assembly DUBLIN 1920 April 2007

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EBU/UER13th Radio Assembly
DUBLIN19-20 April 2007

• COUNTRY REPORTS

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Radio up to the minute

• 1999 Radio Assembly Paris
• Challenges to public service radio
• 2000 Radio Assembly Madrid
• Radio from the 20th to the 21st century
• 2001 Radio Assembly Ljublyana
• The listener in control

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Radio in tune with the times

• 2003 Radio Assembly
• Changing Radio for a Changing Culture
• 2004 Radio Assembly
• The Politics of Radio
• 2005 Radio Assembly
• Talking to my generation

4
Radio Now

• 2006 Radio Assembly, San Marino
• Rights or Wrongs? music and sport in the
  digital age
  
• Reality check are you ready for the digital
  future?

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The changing world 2007

• Can Radio survive as Radio?
• Still the most popular and trusted medium
• Europeans listen for 17 hours a week
• But technology is the revolution
• Podcasts, on demand listening, internet
• Over 85 of PSB channels streamed
• Public service broadcasting renewed
• PSB share rising in some countries
• PSBs in good position to use new media

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Country reports 2007

• MONEY IS SHORT
• Tight budgets, public service economies
• COMMITMENT IS HIGH
• Maintaining radios strength in a multimedia
  world
  
• Offering audiences what they need
• THE POSSIBILITIES ARE ENDLESS
• Reaching younger people with new formats Internet
  streaming, podcasting, SMS

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A lesson from Hungary

• Over the past 15 years, the audience has
  decreased continuouslyradio failed to take into
  account the changing needs, habits and ways of
  life of its audienceIt did not adapt to
  developments in the media environmentparticularly
  unsuccessful in reaching young people

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A lesson from Hungary

• Repositioning of three national networks
• a new programme structure
• a new organisational structure
• a transparent financial and business plan
• building a digital strategy
• reduction in budget 15 since 2003

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ALGERIA DZ-ENRS

• Five-year development plan to modernise Algerian
  Radio
  
• Digitization
• New organisation plan
• Expansion of Broadcasting House
• Launching international multilingual news
  station
  
• Training programme

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AUSTRIA AT-ORF

• Continuous increase in commercial competition,
  currently 69 operators
  
• 4 out of 5 minutes radio listening is to ORF
• O1 Europes most successful cultural and
  information channel Mozart 2006 (380
  broadcasts) Project Freud Hungary 1956
  
• O3 Hitradio is listened to by 2.8m Austrians over
  10, daily reach 37.7
  
• FM4 youth cultural programme, with 6.2 daily
  reach, strength in 14 to 49 age group 290,000
  10 listeners

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BULGARIA BG-BNR

• Commercial radio now 161 stations
• Market share and audience trust maintained
• Bulgaria on the threshold of EU accession in
  2006, special EU programmes
  
• Hristo Botev, cultural and educational channel
  increased monthly audience share from 2.8 to
  6.8
  
• EBU Finance and Training Departments involved in
  transition plans
  
• New audit department for risk management

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SWITZERLAND CH-SSR

• Sixth year of audience consolidation or
  increases 64 in German Switzerland, 57 in
  French-speaking and 71 in Italian-speaking
  
• Young listeners declining
• Mozart.mp3 a huge success 140,000 downloads in a
  week
  
• DAB development continues eight private licences
  and two new SRG SSR channels
  
• DAB promotional campaign active

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CZECH REPUBLIC CZ-CR

• 10 stations and 10 offices more than at the start
  of the 21st century
  
• Foreign and regional expansion
• Development of digital stations onto analogue
• Communicating the value of the licence fee Do
  you know everything you get with a radio
  nowadays?

14
GERMANY DE-ARD

• Public Value a new way of emphasising importance
  to society
  
• World Cup 2006 20m listeners daily
• Visit of Pope Benedict and controversy
• Letters of Mozart read by Klaus Maria Brandauer
  with Swiss Radio
  
• Project on the disease of cancer, 142 hours or
  radio programming
  
• Essen conference on Migration and Integration
  Europes big challenge
  

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ESTONIA EE-ER

• 31 January 2007 announcement to unite TV and
  Radio from 1 June in new organisation
  
• Financed 90-95 from state budget
• No advertising or sponsorship
• Challenges to regain audience share
• Marketing budget increased
• New local radio programme project

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FINLAND FI-YLE

• Successful year, market share of YLE increased
  from 51 to 53 of radio consumption
  
• Genre and content-based organisation
• Three national Finnish-language channels
• Swedish-language channels take 72 share
• Podcasting on internet for speech programmes
  successful
  
• Continuing conflict with rights holders on music
  any solution in sight?
  

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FRANCE FR-GRF/SRF

• First Contract of Objectives and Means between
  the Government and Radio France for 2006-9
  
• Details the nature and mandate of each of the 7
  radio stations, Website and four musical
  ensembles
  
• Lays out quantitative objectives for audience,
  new programming and diversity
  
• Gives Radio France central responsibility for
  developing digital broadcasting
  
• Calls on the organisation to maintain staff with
  increased efficiency
  
• Funding at 3.5p.a. increase

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FRANCE FR/RFI

• Shortwave broadcasting reduced, FM network
  increased
  
• 2006-7 new frequencies opened for Guinea, Niger,
  Mauritania, Laos, Kuwait, Chile, Jamaica and
  Mauritius Mali, Iceland, Serbia
  
• Satellite broadcasting with uplinks to cover USA,
  Australia, Asia

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GREAT BRITAIN GB-BBC

• Licence fee settlement disappointing but within
  public service expectations
  
• Includes commitment to major move of staff out of
  London and targeted help
  
• Will increase need for stringent efficiencies in
  order to maintain all services
  
• Radio maintaining very strong reach and share,
  and many awards
  
• Radio 3 new schedule clarity, new voices,
  recorded concerts
  

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CROATIA HR-HRT

• Aims for 2007
• Maintaining programme quality despite commercial
  pressures
  
• Targeting younger audiences
• Applying new technology
• Training journalists and technical staff in new
  technology
  
• Digitization of the audio archives

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IRELAND IE-RTE

• Virtually limitless choice
• Four new commercial radio licences
• A further six in 2007 total 40 for 4m
• almost every radio station in Irelands major
  cities belongs to one of three companies
  
• RTE responded with schedule changes that were
  criticised for perceived dumbing-down but were
  successful

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LUXEMBOURG LU-ERSL

• Luxembourg and region are a European Capital of
  Culture 2007
  
• Collaboration with PSBs including SR2
  KulturRadio
  
• Co-operation with Romanian Broadcasting on
  Sibiu/Hermannstadt as Capital of Culture
  
• Digitization slow and finances restricted

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LATVIA LV-LR

• As a result of growing State aid and commercial
  revenue, salaries were reviewed in face of
  competition
  
• Average salaries have grown by 39!!
• New transmitters and recording van
• Finding co-financing for digitization of
  archives
  

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NETHERLANDS NL/NPB

• Financial challenges, government subsidy reduced,
  advertising income down
  
• E13m reduction on E92m budget
• Recognize the signs of the times
• More with less strategy
• Faster, more exciting sports and news
• Cross-media programming
• Aim to maintain reach at 50 and share at 33
• Strong branding for radio content and brands

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NORWAY NO-NRK

• Over 86 listening every day to the radio
• NRK market share 65
• PPM electronic measurement system introduced
  panel of 500
  
• More radio listeners than via survey, but less
  listening time
  
• Four new digital channels, children's, archives,
  sports, 5.1.sound
  
• DAB developing to 2020, analogue down by 2014

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POLAND PL-PR

• Since the splitting of broadcast and production,
  editors and contributors have more input into
  programme formats
  
• Polish Radio daily series for children
  twice-daily cultural news
  
• Radio BIS young audiences targeted with SMS,
  email and phone contacts for the audience
  
• New Media developing rapidly

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RUSSIA RU-RTR

• 2006 began with a rise in Radio Mayaks
  popularity and for a while it was the top-rated
  Moscow radio station
  
• News and music mix is popular regional
  broadcasts increased
  
• Listening on the internet up 15 and website has
  been relaunched

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RUSSIA RU-RDO

• Begins broadcasting to the Caucasus region
• Began 24-hour broadcasts on DVB-T in Moscow
  region
  
• Launched a new Voice of Russia website
• Launched a new multimedia project All Russia
  Encyclopaedia ABC presented during EBU
  Multimedia meets Radio

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RUSSIA RU/RTR

• Radio Kultura now one of Radio Russias services
• Well-known personalities in the arts and sports
  presenting their own programmes
  
• Radio drama, features, readings important tin the
  output and released on CD
  
• Guest of honour at the Geneva Book Fair May 2007
  to present projects

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SWEDEN SE-STR/SR

• In 2006 SR was again the media company with the
  highest trust from the public
  
• In terms of all companies and institutions it is
  surpassed only by
  
• IKEA!!
• 63 of radio listening is to SR and digital is
  gaining ground
  
• But DAB development on hold until a 2008 report
  to the Government
  
• SR 2010 project, cutting fixed costs and
  reorganising staff, has created strong criticism
  of management
  
• Licence fee period reduced from 6 to 3 years
  (2007-2009)

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SLOVENIA SI-RTVSLO

• Radical staff changes, young blood, full of new
  ideas
  
• Three channels plus a News and Development Unit
  serving all channels
  
• Problem in the cultural channel in that 40 must
  be Slovene music difficult to achieve without
  hurting the feelings (or better, taste) of the
  audience
• Licence fee unchanged, employees to be reduced by
  6

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SLOVAK RADIO SK-SR

• New management and plan for 2006-2010 launched
• Genre centres for producing output for the
  channels
  
• Staff changes reduced by 134 to 743, then by
  another 65 on 1 January 2007
  
• High programming standards maintained and enhanced

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TURKEY TR-TRT

• Structure of TV and Radio in joint organisation
  now seems inadequate for new needs
  
• Organisational structure must be renewed so that
  public radio can become self-financing, help
  form democratic public opinion, provide people
  with reliable information and develop ethical and
  aesthetic values
• Income will be reduced because of electricity
  bill for broadcasting has reduced from 3.5 in
  2003 to 2 now

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UKRAINE UA-NRCU

• Transitional state of broadcasting continues
• Gap between digital production standards and
  delivery via outmoded transmitters
  
• Commercial stations produce soft news and
  diminish the nations moral values
  
• NRCU pursues social, political, and cultural
  cohesion