Best Practices in Web Design:

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Best Practices in Web Design
AIANTA 06 Session 1b

• Reaching your target audience

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Presenters

• Workshop Leader George A. Lambert
• Marketing and Public Relations Manager
• Eastern Band of Cherokee Indians
• AIANTA Board Member
• Sam Hutchison
• Vice President - Operations
• HVS Advertising-Marketing
• A Division of Image Keepers,
  Inc.
• Rick Morein
• Vice-President and
• Certified E-Commerce Analyst
• The Greatest Games on Earth, LLC
• Ed Hall
• Tourism and Transportation Specialist
• Bureau of Indian Affairs

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Outline

• How Important is your website?
• Search Engine Optimization What does it mean?
• Website How-To What to look for, What to Avoid
• Data MiningHarvest Gold From Your Website
  Visitors
• www.aiainta.org past, present and future
• QA

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Tourism and the Web

• Lets take a look at Tourism on the Webwhats
  going on and the latest facts and figures about
  the Web and Tourism

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Internet Usage continues to grow

• A newly published Nielsen/NetRatings August, 2006
  Study shows an available digital U.S. Internet
  Universe of 207,161,585 users.
• According to a study from the Wisconsin
  Department of Tourism, 65 Million Americans use
  the Web to plan vacations.
• As the quality of travel Web Sites improves, 94
  of those travelers who planned or booked travel
  online were satisfied with their experience.
• The fastest new growth demographic on the
  Internet is 50 adults.
• The University of Hawaii now includes a required
  Core Course of Information technology, E-Commerce
  in the Travel Industry for a Master of Science in
  Travel Industry Management
• Travel is now the major service purchased on the
  Web and accounts for more than 40 of the sales
  volume of all goods and services on the
  Internet!!!

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Are you ready for someTourism?

• Is your Internal Infrastructure in place and
  ready?
• Do you have a web presence to promote your Tribal
  Tourism Offerings? Lets look at some examples
  of Web-based tribal tourism offerings.
• Have you defined what your tribal tourism
  offerings are? Your tourism offerings may be
  more than just Tribal

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How to make your Website IMPORTANT

• Step number 1 Define your Websites target
  audiences..who are they and what do they want?
• Step number 2 Make it rich.relevant and
  fresh..Content, Content, Content!
• Step number 3 Make it easyDesign your site to
  make it easy for target users ease and
  convenience.(More on this later)
• Step number 4 Learn from how users are using
  your Website.(More on this later)

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Search Engine Optimization-what does it mean?

• How do Internet Search Engines Work?
• How does the AIANTA Website rank in the search
  engines?
• Content, content, content.is your content
  relevant and frequently updated?

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Website how-to What to look for what to avoid

• Whats good? Whats not so goodHow to design
  your Website for your target visitors, not for
  you.
• Have you made your Website easy for those target
  visitors to use and to interact with you?
• Whats your Websites call to action?
• How do you measure results?

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Data Mining Harvest gold from your websites
visitors

• Do you have a plan in place to harvest data about
  users who visit your Website?
• If the answer is no..when will you start
  planning this?
• Why this customer data is GOLDEN
• Once you see it.then what do you do?

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The power of association www.aianta.org

• Por?tal
• A doorway, entrance, or gate, especially one that
  is large and imposing.
• An entrance or a means of entrance the local
  library, a portal of knowledge.
• The portal vein.
• A website considered as an entry point to other
  websites, often by being or providing access to a
  search engine.
• The web is AIANTAs portal to the future!

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The history's of AIANTA's Website

• On-line since 2003.
• Top search engine ranking.
• Potential to Help reach AIANTAs goals
• Valuable Resource for members
• Resource for Tourism Consumers
• Revenue Generation

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Future possibilities

• Regularly updated Content designed for target
  users and ease of navigation are the keys!
• Refine website to appeal to two target audiences
• Native American Tourism Professionals
• Native American Tourism Consumers

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Review
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QA

• We welcome your questions!

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Thank You!