Daniel Assouline, the CEO of UpClick.com is a Leader with a Strong Sense of Purpose

1
Daniel Assouline, the CEO of UpClick.com is a
Leader with a Strong Sense of Purpose

• Daniel Assouline Upclick

2

• Leadership is often defined as the ability of a
  person to influence a group of people to work
  towards the achievement of a common goal or
  objective. Daniel Assouline, the CEO of
  UpClick.com, gets things done because his
  employees have immense faith in his leadership
  abilities.
• Great leaders are normal human beings. It is not
  that they have landed from the outer space to
  assume leadership position.
• It may seem to an ordinary person that the
  capabilities possessed by them are otherworldly,
  but the fact is that it is just the outcome of
  hard work, intelligence, foresightedness, and of
  course a bit of luck.
• The difference between a follower and a leader is
  a simple one. People recognize great leaders when
  they see one, some may also understand the
  qualities that make great leaders but only a few
  have the guts and passion to make a successful
  transition from being an ordinary follower to
  being a great leader.
• In the following section, we shall look at some
  of the very important factors that make great
  leaders.

3
Great Leaders Have a Strong Sense of Purpose

• Successful leaders have a vision and a strong
  sense of purpose. A clearly-defined purpose
  motivates them towards achieving it with
  single-minded dedication. 
• People who lack purpose can never make successful
  leaders. Purpose fuels a passion that is
  necessary for achieving anything worthwhile in
  the world. Absence of purpose makes an individual
  just walk around completing the motions of life.
• Purpose and vision are the two important
  characteristics that can help leaders gain
  competitive advantage for their organization. On
  the other hand, organizations led by people who
  fail to comprehend the dynamics of linkage
  between purpose and success are likely to lag
  behind in the marketplace.
• Strong leaders have a purpose and a vision, and
  more importantly, the ability to build the
  employees commitment towards this vision and
  purpose.

4

• Just a cursory glance at few of the most
  successful organizations will tell you that they
  all have one thing in common - shared values,
  aligned vision, and a common purpose.
• These three important factors enable an
  organization to sail smoothly over the tides
  generated by a chaotic business environment and
  intense competitive rivalry.
• On the other hand, absence of these important
  characteristics puts an organization on a fast
  track to mediocrity and ultimately consigns them
  to the dustbin of history.
• Daniel Assouline the Chairman and co-founder of
  UpClick, is a leader with strong purpose and a
  solid vision. Such leaders create a culture of
  growth and innovation by themselves. Mediocre
  leaders, on the other hand, with a laid back
  attitude allow culture to evolve by default.

5
Great Leaders are not Solely Driven by Profit

• One more important differentiator between
  successful and mediocre leaders is their
  relentless pursuit of profit. Profit, of course,
  is important for any organization but it should
  not be its sole motive.
• A lesson a lot of leaders do not understand is
  that it is not profit that drives purpose, but it
  is purpose that drives profit. A leader who
  understands and implements it is successful.
• Leaders who are driven purely driven by profit
  may enjoy short time success. They will see the
  coffers of their organizations overflowing for a
  short time, but eventually they realize that this
  strategy is not appropriate for long-term growth
  and profit.
• Highly successful leaders, on the other hand,
  make a smooth transition from profit to purpose.
  This allows them to take their organization to
  all newer heights.

6
Great Leaders Have High Professional Integrity

• It is not only your professional but personal
  life as well where trust plays a very important
  part. Trust, in fact, plays an integral role in
  all the relationships of your lives.
• Trust is the base on which all the relationships
  in the world stand. No one in his or her sense
  can hope of creating a healthy and productive
  environment in place where people do not trust
  each other.

7

• A leader who fails to inspire trust in his
  abilities or his integrity has as much chance of
  succeeding as an ice cube in hell. People will
  give their best for you, only if they are assured
  that they are going to get the best from you.
• They need the assurance that you are always going
  to place their interest over your own. They want
  someone who can work for their welfare and ensure
  that they have a better future.
• Leaders with high level of integrity and honor do
  what they say and say what they do. In other
  words, they walk the talk.
• Daniel Assouline the CEO of Montreal,
  Canada-based UpClick is a leader of impeccable
  integrity.

8
Conclusion

• Leading a modern organization is not easy.
  Intense competitive rivalry and ever changing
  business environment continues to place new
  demands on leaders.
• Daniel Assouline, the chairman and co-founder of
  UpClick, is a leader with a strong sense of
  purpose and a higher degree of professional
  integrity. This has made his organization highly
  successful in a very short period of time.