Potential opportunities to disseminate Food Guide Pyramid messages at McDonalds USA

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Potential opportunities to disseminate Food
Guide Pyramid messages at McDonalds USA

• Back of trayliners
• 23 million customers everyday
• 40 dine in
• 75 million impressions/week
• Nutrition section of website
• Over 7,000 unique visitors per day
• In-store posters
• Over 13,000 restaurants
• Crew training materials
• 625,000 restaurant crew

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Messages must be

• Simple
• Easily communicated
• Apply to a broad audience
• Provided with adequate lead time to implement