School Business Partnerships: Schools for Sale or Beneficial for All?

1
School Business Partnerships Schools for Sale or
Beneficial for All?

• Priscilla McCastle and Jennifer Barasch
  May 31, 2005

2
Contents

• History
• Kinds of Partnerships
• 2 General Categories
• Benefits for Students
• Benefits for Businesses
• Safeguards
• Unfulfilled Promises
• Curriculum Control
• Misplaced Values
• References

3
History

• Before WWII
• Global Marketplace
• New Technology
• Cognitive Research
• Educational Reform Movement

4
What is a Partnership?

• Choices
• Adopt-a-school
• Career planning services
• Academic skills training
• Tutoring
• Job fairs
• Skills matching
• Interview, speaking, application skills
• Teacher skills development
• Resources/materials
• In exchange for exclusivity contracts
• In exchange for captive audiences
• As sponsored educational programs, lessons
• Program grants
• Equipment grants
• Appropriation of space
• And many more

5
2 General Categories of Partnerships

• Corporate Sponsorship
• Is advertising involved
• Intended audience, amount, type
• Direct educational benefits
• Quality of materials
• Impact of activities
• School to Career Partnership
• Engages students as academic learners
• Educational value beyond workplace skill
  attainment
• Increased skills
• Problem solving
• Critical thinking
• Self expression
• Reading comprehension
• Competency in math, science, technology

6
Benefits for Students

• Increased feelings of connectedness
• To the community for students
• Of the curriculum to real world applications
• Improved motivation
• To achieve incentives
• To participate
• Due to concrete applications of lessons to
  experiences
• Increased awareness of possible future jobs
• More resources and materials for school programs
• Equipment grants
• Sponsored educational materials
• Money for resources/materials provided by
  companies

7
Benefits for Businesses

• Improved community image
• Employee moral boosts
• Customer loyalty, brand loyalty can be built up
• Increased customer usage of business
• Due to incentive programs tying products to
  achievement
• Due to improved community image
• Due to increased company recognition from
  advertising, programs, publication of event
• Creation of a better trained future work force

8
Safeguards

• Plan
• Assign contact people
• Do a needs assessment
• Discuss partnership ideas
• Schedule evaluations
• Milwaukee Principles for Corporate Involvement in
  Schools
• Signs of Effective Partnerships
• General Guidelines

9
Unfulfilled Promises

• University of Maryland
• University of Minnesota
• Colorado Springs

10
Are school-business partnerships beneficial to
our children? 

• By accepting these funds we are selling out to
  commercialism which is harming our children.

11
Curriculum Control

• Coke in Education Day
• MMs Brand Counting Book
• Skittles Riddles Math
• Cheerios Play Book
• Channel One
• Zap Me

ZapMe! Corporation
12
Misplaced Values

• Government Accounting Office
• Schools or Malls
• Mike Searles

If you own this child at an early age, you can
own this child for years to come.
13
(No Transcript)
14
References

• http//www.schoolmatch.com/articles/EMAFALL91.htm
  
• http//eric.uoregon.edu/publications/policy_report
  s/business_partnerships/partnerships.html.
• http//www.cps.k12.il.us/Community/Resources_and_P
  artnerships/Partnership_Group/partnership_group.ht
  ml.
• http//www.educationalliance.org/profilespdf.pdf
• http//www.enc.org/features/focus/archive/partners
  /document.shtm?inputFOC-001834-index
• http//www.bellaonline.com/articles/art30739.asp.
  
• http//www.enc.org/features/focus/archive/partners
  /document.shtm?inputFOC-001844-index,00.shtm.
• http//www.enc.org/features/focus/archive/partners
  /document.shtm?inputFOC-001848-index.
• http//www.nycenet.edu/FundForPublicSchools
• http//www.corpschoolpartners.org/about.shtml