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PublicPrivate Partnerships Increasing the Value of Agriculture for All

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Confectionery, Petcare, Food. Beverage, Electronics. Long interest in Cocoa Development ... US Department of Agriculture Agricultural Universities ... – PowerPoint PPT presentation

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Title: PublicPrivate Partnerships Increasing the Value of Agriculture for All


1
Public/Private PartnershipsIncreasing the Value
of Agriculture for All
  • Jeffrey N. Morgan
  • Director Global Programs
  • Mars, Incorporated
  • 22 June 2005

2
  • Privately Owned / Family Held
  • Produces well-known global brands
  • Confectionery, Petcare, Food
  • Beverage, Electronics
  • Long interest in Cocoa Development
  • Brazil Research Farm established 1983

3
Cocoa Interests
  • Impact of Witches Broom

4
Cocoa Farming Challenges
  • Independent, small farms
  • Tree diseases
  • Market access

5
Cocoa Farming Challenges
  • Farmer Training
  • Safety on Farms
  • Bio-diversity Conservation
  • Access to Education

6
Industry Working Together
Current Members of The World Cocoa Foundation
7
President of WCF Mr. Bill Guyton
  • World Cocoa Foundation
  • Additional Working Partnerships
  • Host Govts Farmers German Agency GTZ
  • USAID French Agency CIRAD
  • US Department of Agriculture Agricultural
    Universities
  • US Department of Labor National Research
    Institutes
  • The World Bank Danish Agency DANIDA
  • Inter-American Development Bank

8
Sustainable Tree Crops Program
  • GOAL To improve the economic and social
    well-being of smallholders and the environmental
    sustainability of tree crop farms.
  • HOST International Institute of Tropical
    Agriculature (IITA)
  • FUNDING USAID, World Cocoa Foundation

9
Farmer Field Schools
  • A participatory method to
  • Extend knowledge-intensive practices
    technologies
  • Improve farmers observation abilities, decision
    making capacity and knowledge

10
Farmer Field Schools
  • Empowers farmers to solve their own problems.

11
Learnings Opportunities
  • Public / Private Partnerships
  • Bring experts together who would normally operate
    independently
  • Bring broader insights and experience to
    participants than would occur by working in
    isolation
  • When working effectively, add value through out
    the supply chain

12
Challenges
  • Improving ability to communicate and work
    together more effectively
  • Different perspectives do exist
  • Expanded participation in partnerships
  • Improved decision making to drive action

13
A Shared Vision
  • A sustainable cocoa economy through economic and
    social development and environmental conservation
    in cocoa- growing communities.

14
Thank You
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