Business and Investment Opportunities in Sweden

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Business and Investment Opportunities in Sweden
Presentation of Invest in Sweden Report
2007/08 Part 2
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INTERNATIONAL SWEDEN
INVESTMENT ENVIRONMENT
BUSINESS OPPORTUNITIES

• Business services
• Information and communication technologies
• Life sciences
• Automotive
• Cleantech
• Packaging
• Natural resources
• State-owned companies for sale

ISA - BUSINESS FACILITATOR
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Economic engine in Northern Europe
BUSINESS OPPORTUNITIES BUSINESS SERVICES

• Gateway to three attractive markets Scandinavia,
  the Baltic Sea region, and the EU
• Strategic bridgehead for regional activities
• Financial center

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Stockholm - The financial capital of Northern
Europe
BUSINESS OPPORTUNITIES
BUSINESS OPPORTUNITIES BUSINESS SERVICES

• Bank of Scotland
• Calyon Bank
• GE Money Bank
• HSBC Bank
• Morgan Stanley
• RBS
• Santander Consumer Bank

Stockholm is the natural financial center for
the region. From our Stockholm base we will be
able to service four countries. John Brimelow,
Nordic head, Bank of Scotland
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BUSINESS OPPORTUNITIES
BUSINESS OPPORTUNITIES BUSINESS SERVICES
Key indicators for the Baltic Sea region
Population, million
GDP, billion
GDP growth, percent
Sweden 9,1 226,3 4,4
Denmark 5,4 140,7 3,2
Finland 5,3 116,1 5,5
Norway 4,7 153,9 2,9
Luthuania 3,6 23,0 8,0
Latvia 2,3 14,7 11,5
Estonia 1,3 12,3 12,1

• GDP and GDP Growth at constant prices for
  Swe-Den-Fin-Nor and at current prices for
  Lit-Lat-Est figures are preliminary
• Source National Institute of Economic Reaserch
  OECD Nordea, 2007

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FDI to the Baltic Sea region2001-2005
BUSINESS OPPORTUNITIES BUSINESS SERVICES
Country US billion Percent
Sweden 54.1 47
Finland 23.1 20
Denmark 15.3 13
Norway 12.1 11
Baltic States 10.8 9
Source Unctad, 2006
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BUSINESS OPPORTUNITIES
BUSINESS OPPORTUNITIES BUSINESS SERVICES
Test market for new technologies 2004, ranking
1. Iceland
2. Japan
3. Sweden
4. US
5. Hong Kong
6. Finland
7. New Zeeland
8. Australia
9. Taiwan
10. South Korea
Source The Global Information Technology Report
2004
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Hub for regional Headquarters2006, total foreign
investment SEK 57 billion
BUSINESS OPPORTUNITIES
BUSINESS OPPORTUNITIES BUSINESS SERVICES
Source Øresundsinstittutet, 2006
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Examples of foreign investors
BUSINESS OPPORTUNITIES BUSINESS SERVICES

• Customer support
• Manpower (US)
• Sitel (US)
• Sykes (US)
• Teleperformance (France)
• twenty4help (Germany)
• Supply chain/logistics
• DHL (Germany)
• Goodyear Dunlop (US)
• Honda (Japan)
• Thomson (France)
• Prologis (US)

• Regional headquarters
• General Motors (US)
• IBM (US)
• Mitsui (Japan)
• Procter Gamble (US)
• Unilever (Netherlands)

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One stop shop in communications
BUSINESS OPPORTUNITIES ITC

• Innovative and forward-thinking
• Leading the mobile revolution
• Convergence in technology and services
• 1,200 ICT companies- including 500 wireless

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Statistics- Swedish ICT and electronics
BUSINESS OPPORTUNITIES ITC

• Employment fulltime private sector, 2006
• Electronics 38,000
• Services 113,801
• Retail 30,511
• Total industry 182,368
• Employment, share of total private sector
  workforce 7.8
• Turnover private sector, 2006 ( m)
• Electronics 15,519
• Services 32,915
• Retail 18,146
• Total industry 66,579
• Industry account of Swedish total export 2006
  12.2
• Largest ICT companies in Sweden, 2006
• Ericsson (Sweden)
• TeliaSonera (Sweden/Finland)

Source Statistics Sweden, Vinnova and ISA, 2007
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Examples of foreign investors
BUSINESS OPPORTUNITIES ITC

• dLink (Taiwan)
• Huawei Technologies (China)
• Hutchison Whampoa (China)
• IBM (US)
• Intel (US)
• LG Electronics (South Korea)
• MIC (Japan)
• Microsoft (US)
• NeSt Group (India/US)
• Samsung (South Korea)
• Siemens (Germany)
• Telenor (Norway)

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Innovation with global potential
BUSINESS OPPORTUNITIES LIFE SCIENCE

• Clinical trials with superior biotech tools
• Drug discovery in neuroscience, metabolic and
  infectious diseases
• History of excellence in medical technologies
• Unique databases

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Statistics- Life science
BUSINESS OPPORTUNITIES LIFE SCIENCE

• Employment fulltime private sector, 2006
• Pharmaceuticals 18,911
• Biotech 5,403
• Medical equipment 7,391
• Total sector 31,705
• Turnover private sector, 2006 ( m)
• Pharmaceuticals 9,778
• Biotech 1,230
• Medical equipment 1,723
• Total sector 12,730
• Largest life science companies in Sweden, 2006
• AstraZenica (UK)
• Pfizer (US)
• GE Healthcare (US)
• Gambro (Sweden)
• Fresenius Kabi (Germany)

Source Statistics Sweden, Vinnova and ISA, 2007
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Examples of foreign investors
BUSINESS OPPORTUNITIES LIFE SCIENCE

• Acadia Pharmaceuticals (US)
• Dainippon Sumitomo Pharma (Japan)
• Eisai (Japan)
• Millipore (US)
• Pfizer (US)
• Prostrakan (UK)
• Qiagen (Germany)
• Schwartz Pharma (Germany)
• SHL Medical (Taiwan)
• Syngenta (Switzerland)

Source Invest in Sweden Agency, 2006
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Sustainability drive
BUSINESS OPPORTUNITIES AUTOMOTIVE

• Intelligent vehicle safety systems
• World-class vehicle telematics, electronics and
  software
• Advanced hybrid technology and biofuel systems
• Premium technologies and winter testing

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Statistics- Automotive
BUSINESS OPPORTUNITIES AUTOMOTIVE

• Employment fulltime private sector, 2006
  72,507
• --------------------------------------------------
  --------------------------------------
• Employment, share of total private sector
  workforce 3,1
• --------------------------------------------------
  ----------------------------------------
• Turnover private sector, 2006 ( m) 26,635
• --------------------------------------------------
  ---------------------------------------
• Industry account of Swedish total export 2006
  11,0
• --------------------------------------------------
  ---------------------------------------
• Largest automotive companies in Sweden, 2006
• Volvo Cars (US)
• Scania (Sweden)
• Saab Automobile (US)
• AB Volvo (Sweden)
• Autoliv (US)

Source Statistics Sweden, Vinnova and ISA, 2007
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Examples of foreign investors
BUSINESS OPPORTUNITIES AUTOMOTIVE

• BMW (Germany)
• Bosch (Germany)
• Daewoo Precision Industries (South Korea)
• Dassault (France)
• Denso (Japan)
• Ford Motors (US)
• General Motors (US)
• Renault (France)
• Valeo (France)
• Volkswagen (Germany)

Source Invest in Sweden Agency, 2007
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Global leader in renewable energy
BUSINESS OPPORTUNITIES CLEANTECH

• Advanced user of bioenergy
• Unique system expertise
• Major consumer of ethanol
• Leader in wood-based fuels

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Packaging the future
BUSINESS OPPORTUNITIES PACKAGING

• Advanced in new packaging material
• Intelligent multifunctional systems
• Customer-adapted products
• Integrated packaging RD network

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Statistics- Packaging Largest packaging
companies in Sweden, 2006
BUSINESS OPPORTUNITIES PACKAGING

• Stora Enso (Sweden/Finland)
• SCA (Sweden)
• Tetra Pak (Sweden)
• Holmen (Sweden)
• Billerud (Sweden)

Source Statistics Sweden, Vinnova and ISA, 2007
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Examples of foreign investors
BUSINESS OPPORTUNITIES PACKAGING

• Ahlströms (Finland)
• Amcor (Australia)
• Cascades S.A (France)
• Dainippon Ink and Chemicals (Japan)
• Graphic Packaging (US)
• Jefferson Smurfit (Ireland)
• Lafarge Group (France)
• Mondi (South Africa)
• Petersons (Norway)
• Rexam (UK)
• Skanem Industrier (Norway)
• Stora Enso (Finland)

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Digging for gold
BUSINESS OPPORTUNITIES NATURAL RESOURCES

• Major force in global forest industry
• Large potential for discoveries of mineral
  deposits
• Continuous flow of investments to Swedish
  petrochemical industry

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Examples of foreign mining investors
BUSINESS OPPORTUNITIES NATURAL RESOURCES

• Anglo American Exploration (South Africa)
• Beowulf Gold (UK)
• BHP Billiton World Exploration (Australia)
• Dragon Mining (Australia)
• Equinox Resources (Australia)
• Minmet (Ireland)
• Noth Atlantic Natúral Resources (Canada)
• Phelps Dodge Exploation (US)
• Rio Tinto mining and Exploration (Australia)

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Sale of state-owned companies
BUSINESS OPPORTUNITIES - STATE-OWNED COMPANIES
FOR SALE

• Nordea Bank AB
• OMX
• SBAB
• TeliaSonera AB
• Vasakronan
• VS

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ATTRACTIVE SWEDEN
ADVANTAGE SWEDEN
BUSINESS OPPORTUNITIES
ISA SERVICES

• ISA- your business facilitator
• Organization
• Regional network
• International network

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ISA supports you with facts and analysis
ISA SERVICES- YOUR BUSINESS FACILITATOR

• Facts, analysis and individual solutions
• Basic facts about Sweden
• Sector-specific information
• Visiting programs
• Match-making with Swedish companies
• Business cases

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Tailor-made business offers for you
ISA SERVICES YOUR BUSINESS FACILITATOR

• Open a sales office
• Start RD business
• Set up a production facility
• Invest in a fund
• Take part in research cooperation
• Establish a regional headquarters

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ISA gives you practical service
ISA SERVICES YOUR BUSINESS FACILITATOR

• Legal framework
• Rules regulations, costs, taxes, employment
• Network
• Contact with commercial players, regional
  partners, authorities etc.
• Market data

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Organization
ISA SERVICES- ORGANIZATION
Board of Directors
Audit Committee
Director-General
Economic Council
Executive group
Managers group
Administration
IT support
Business development and marketing (BDM)
International marketing and sales (IMS)
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ISA SERVICES- ORGANIZATION
International Marketing and Sales (IMS)
National sales organisation

International sales organisation
ISA offices
Representation offices
Sales teams
Denmark
General sales
China
UK
Life sciences
Japan
Germany
Automotive
North America
India
Packaging
South Korea
ICT
Taiwan
In cooperation with embassies and consulates
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ISA at a glance
ISA SERVICES- ORGANIZATION

• Background
• Started activity in 1996
• Director-General Kai Hammerich
• Personnel
• 70 employees in 10 countries
• 90 with private sector backgrounds
• Sector specialists
• Budget
• SEK 95 million
• 70 governmental funding
• Results
• In 2006 193 investments and about 3,000 new jobs
• Since 1996 1,293 investments and about 20,000
  new jobs

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Partners in 16 regions
ISA SERVICES- REGEIONAL NETWORK
Norrbotten/ Västerbotten County
Jämtland County
Partners
Västernorrland County
Under reconstruction
Dalarna County
Gävleborg County
Ongoing discussions
Värmland County
Stockholm Business Region
Örebro County
Skaraborg
Östergötland County
Gotland County
Göteborg Business Region
Jönköping County
Sjuhärad Region
Kalmar County
Halland County
Kronoberg County
Blekinge County
Skåne Region
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ISA SERVICES INTERNATIONAL NETWORK
ISAs international organisation
ISA offices - Sweden - Japan- China- North
America
Rep. offices - Denmark- UK- Germany- India-
South Korea- Taiwan