Source: Study: How news organizations practice convergence, Online News Association, August 24, 2005 - PowerPoint PPT Presentation

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Source: Study: How news organizations practice convergence, Online News Association, August 24, 2005

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... How news organizations practice convergence', Online News Association, August 24, 2005. Online: http://www.cyberjournalist.net/news/002824.php ... – PowerPoint PPT presentation

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Title: Source: Study: How news organizations practice convergence, Online News Association, August 24, 2005


1
  • More than four-fifths, 82.4 percent, of the
    responding news directors say their partner's
    logo appears on their television newscast at
    least weekly.

2
  • By comparison, only 28 percent of newspaper
    editors in the previous study said that their
    partner's logo appeared in the news columns of
    their newspaper at least weekly.

3
  • Almost a quarter of editors, 23.4 percent
    versus 7.9 percent of news directors, said their
    partner's logo never appears in their news
    columns or broadcasts.

4
  • A majority of television stations and
    newspapers, 62.3 percent and 70.1 percent
    respectively do not spend time during their news
    meetings discussing how to promote their
    partner's content.

5
  • 20.2 percent of the television stations and 13
    percent of the newspapers devote time to such
    activities at least once a week.

6
  • Television stations are more likely to share
    partial lineups of stories they are planning to
    run than they are to share a complete lineup.

7
  • 29.5 percent say they share a complete lineup
    with their partner at least once a week, 34.6
    percent say they share a partial lineup at least
    a once week.

8
  • 50.9 percent say they never share a partial
    lineup of stories, 65.2 percent say they never
    share a complete lineup.

9
  • At least once a week, 39.3 percent update their
    partner throughout the day on the progress of
    stories they are reporting.

10
  • 45.5 percent say they never update their
    partners.

11
  • Nearly a third of news directors, 27.7 percent
    vs. 21.6 percent of editors, say they do so at
    least weekly.

12
  • Although almost two-thirds of news directors,
    64.3 percent say they never share physical
    resources, such as allowing a newspaper
    photographer to ride in the station's helicopter
    or work from a bureau office, 28.7 percent say
    they do so at least once a month.
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