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F r i e n d s w i t h m i l l i o n client name c u s t o m e r s

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Title: F r i e n d s w i t h m i l l i o n client name c u s t o m e r s


1
F r i e n d s w i t h ? m i l l i o n
client name c u s t o m e r s
(insert client logo)
2
The Power of Magazines
Engagement, connectivity, results
  • Recent Prague results.

Source
3
Readers Digest
Reader's Digest connects with and influences more
of your current and prospective consumers to cost
effectively grow your business.
  • Reader's Digest isn't just a magazine, it's more
    like a friend celebrating courage, adventure and
    the human spirit.

4
Story of a friendship
  • Friends inform us.Friends make us laugh.Friends
    empower us.Friends challenge us.Friends stick
    around.

Trusted friend is how our readers describe
their relationship with Readers Digest. They
trust us for quality, support, and advice in
turn, they trust your brands and build
relationships with your products.
5
Our readers
Readers Digest has something for everyone in
our family. Mother of 3 active teens Diehard
aerobics enthusiast Year-round cottager Jill.
I., Readers Digest reader for 14 years.
6
Our readers
Its like a friend coming to visit and
chat. Marketing Professional In a long-term
relationship Loves writing and photography Ramona
P., Readers Digest reader for 24 years.
7
Our readers
Readers Digest fits nicely into our
lives. Regular tennis player At-home chef Avid
downhill skier Barry D., Readers Digest reader
for 33 years.
8
E d i t o r i a l
9
Editorial Mandate
Inform, Empower, Inspire, Entertain
  • Celebrate courage, champion adventure, and seek
    to expand the mind and enrich the spirit and body.

10
Editorial
Personality
11
Editorial
Informational, Impact
12
Editorial
Empowering, Heart
13
Editorial
Current Events
14
Editorial
Fun
15
A S m a r t B u s i n e s s S o l u t i o n
(insert client logo)
16
Readers Digest
Read by 1 in every 3 Canadians, reaching nearly
9 million readers each month.
Generational
Average age of 44 years.
1 family magazine, 3.5 million HH with children
under 18 years.
4.7 million women.
Spending power, over 2 million readers with
75,000 income
Readers Digest is read exclusively by 1.7
million Canadians who dont read any of Canadas
other top 10 magazines
Readers Digest selected as the 1 Most Trusted
Brand of Magazine in Canada
Source PMB 05, Roper 2004
17
I n v o l v e m e n t
18
Involvement
Quantitative studies from around the world have
shown and continue to show, that as Involvement
measures increase, so do measures of Advertising
Effectiveness.
  • Involved readers are more responsive to
    Advertising
  • Interest in advertising 2.1x higher
  • Starch noted scores 34 higher
  • Quality of product 1.8x higher
  • Purchase interest 32 higher
  • Recall of advertisement 10x higher

Involved readers are those readers who rate
their interest in the magazine between 8-10 on a
scale of 1-10, Source PMB
19
Involved readers
Your clients target
Source
20
P r o p o s a l
21
Client data
Subtitle placeholder
  • Specific relevant client data
  • Proposal
  • Costing

(insert client logo)
(insert client logo)
22
Brand data
Brand users
Source
23
Insert client brand info
Your clients target
Source
24
Demographic Editions
Mature Family Editions
Mature Edition Connect with one of the most
powerful consumer groups in Canada. Mature
Canadians represent 55 of discretionary spending
power and 80 of personal wealth. The Mature
demographic edition of Readers Digest reaches 2
million Canadians 55, more than any other
magazine in Canada.
Family Edition Readers Digest Family Edition
reaches a target audience of 5.3 million
Canadians under 55 who make nearly 30 of
Canadian buying decisions. Read by More
parents with children under 12 than Canadian
Living, Coup de Pouce, Chatelaine and Chatelaine
(fr), and Todays Parent.
Source PMB 2005
25
Magazine Features
Food Ideas
  • Food Ideas is a food magazine within Readers
    Digest, offering recipes, cooking tips and
    healthy living advice for all those who love to
    cook and eat.
  • Read by consumers who
  • Spend 396 million on groceries every week
  • 5.5 million who have a sit-down meal every night
  • More than one-third of our readers agree that If
    you want quality, you generally have to buy
    branded products.

Source Starch Canada April 2004, PMB 2005
26
Magazine Features
RD Living
RD Living is a favourite monthly destination for
a quick hit on Health, Money, Work, Pets, Sports,
travel, You, teens, Entertainment, and
Home. Reader by nearly 8 million readers. 1
reach of Canadians who often try new brands
before friends and neighbours 1 reach of
Canadians who like to buy the latest gadgets
Source PMB 2005, Consumer TrendZ 2003
27
Magazine Features
Views on Value
  • Readers look to Ann Marie for helpful
    suggestions, and are likely to purchase and/or
    recommend purchasing a product featured in her
    columns.
  • Closest you can get to word-of-mouth advertising.
  • Our readers enjoy VOV for the information on a
    variety of products and new product information.
  • Read by
  • 81 of readers who say Views on Value is helpful
    as a buying guide.
  • 69 of readers who say it explains features of
    the product better than ordinary advertising.

Source Online Outlook VOV study Fall 2004,
Starch 2000
28
Creative ideas
INSERT CREATIVE
29
Partnership
Readers Digest and Soctiabank
  • Utilize the strengths of Readers Digest and our
    engaged and involved readers to build a unique
    and relevant relationship with our readers, your
    consumers.

(insert client logo)
30
(No Transcript)
31
Build a friendship with these readers
32
And 9 million other friendships, one reader at a
time.
33
S t o r y o f a f r i e n d s h i p
34
Colour palette
35
Insert client brand info
Editable pie chart
36
Insert client brand info
Editable bar chart
37
Insert client brand info
Editable bar chart
38
Insert client brand info
Editable line chart
39
Title Placeholder
Example - single cropped pic
40
Title Placeholder
Example - multiple cropped pics
41
Title
Subtitle placeholder
  • Title Arial bold, 36 pt, upper lower case
  • Subtitle Arial bold, 28 pt
  • Body copy Arial, 24 pt

(insert client logo)
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