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AZ of Meetings Industry

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70 chapters (including South Africa and South Korea) and ... Did you use Instant Yoda Force Messaging one year ago ? U like. Unique Industry ! V like ... – PowerPoint PPT presentation

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Title: AZ of Meetings Industry


1
A-Z of Meetings Industry
  • Eric Rozenberg, CMM, CMP, HOE, FONAS
  • President
  • InceTive sa/nv

2
A like …
  • Associations (for every single profession)
  • MPI
  • Vision
  • Mission
  • Facts

3
MPI Vision
  • To Build a Rich Global Meetings Industry Community

4
MPI Mission
  • To make our members succesfull by building
    connections through
  • Knowledge and Ideas
  • Relationships
  • Marketplaces

5
MPI Facts
  • 23.000 Members worldwide
  • 70 chapters (including South Africa and South
    Korea) and affiliates
  • /- 90 full time employees
  • Consolidated budget /- 30 millions
  • Offices in Dallas (HQ), Toronto, Luxemburg and
    Singapore
  • MPI Foundation

6
B like …
  • Broad definition of the Industry … if any common
    one !
  • Meetings, Incentive travels, Conferences,
    Congresses, Exhibitions, Associations, Corporate,
    DMCs, Airlines, Hotels, AV, Production,
    Experience marketing, Events, etc
  • And by the way, what is a Meeting ?

7
Broad definition
A gathering of people at one location and
requiring at least one service by at least one
external supplier
An Event is a gathering that takes place outside
of our office
Ten or more attendees requiring offsite meeting
space and requiring a contract
Over ten attendees with travel
Anything from industry wide conference to a
dinner engagement
Ten or more people in either an internal or
external meeting

Source American Express Meetings Events Best
Practice Study
8
Fragmented Industry
Forms of Fragmentation
Internal Resource Fragmentation
Supplier Fragmentation
  • PA/AA
  • Meeting planners
  • Meeting Department
  • Marketing Exec.
  • Hotels
  • Airlines
  • Catering
  • Creative Design
  • Event Planning Agency
  • Venue
  • FB
  • A/V
  • Others…

Meeting Fragmentation
  • Incentives
  • Product Launches
  • Trade Shows
  • Training
  • Team Events

Source American Express Meetings Events Best
Practice Study
9
C like …
  • Convergence
  • Co-Creation
  • Connect

10
D like …
  • Dubaï of course !
  • GMEC but also
  • EMEC
  • PEC-NA
  • WEC

11
E like …
  • Eventview
  • Event Marketing Institute
  • MPI Foundation
  • George P Johnson

12
F like …
  • Future Watch
  • Financial Management

13
G like …
  • Global Community

14
H like …
  • Hotels
  • Contracts, negotiations, partnerships, etc

15
I like …
  • If youre still awake … Ill continue the
    alphabet ?

16
J like …
  • Jargon
  • David Ogilvy  Our business is infected with
    idiots who try to impress by using pretentious
    jargon ! 

17
K like …
  • Ken
  • Kevin
  • Kliman
  • Kennedy
  • Katie
  • Etc

18
L like …
  • Learning Certification
  • At conferences, special programs (Institutes,
    Platinum, etc)
  • CMM, CMP, CAE, CITE, etc

19
M like …
  • Multicultural environment
  • Culture Active Tool

20
N like …
  • Networks

21
O like …
  • Opportunities for lifelong career

22
  • So, whats available?
  • Evaluation Services
  • Gift and Premium Sources
  • Interactive/Teambuilding Facilitators
  • Interactive Audience Response Systems
  • Interpreters/Translators
  • Production Companies
  • Speaker
  • Speaker Bureaus
  • Trainers or coaches
  • Exhibition Services Contractors
  • Security Services
  • Corporate Meeting Planner
  • Association Meeting Planner
  • Government Meeting Planner
  • Professional Congress Organiser
  • Event Marketing Specialist
  • Caterer
  • Conference Centre Event Coordinator
  • Convention Centre Event Coordinator
  • Convention Visitors Bureau Staff
  • Hotel Convention Services Manager
  • Hotel Sales Manager
  • Reservation Services
  • Site Selection or Venue Selection Services
  • Destination Management Companies
  • Ground Transportation Services
  • Limousine Services
  • Tour Companies
  • Meeting or Event Software Providers
  • Meeting Suppliers/Badges Sources
  • Registration Service Companies
  • Special Event Production Companies
  • Web Site Designers
  • Audio/Visual Contractors
  • Computer Rental Suppliers

23
P like …
  • Professional Fairs
  • GIBTM
  • EIBTM
  • IMEX
  • ITME
  • Etc

24
Q like …
  • Questions you might want to ask when we get to
     Z  ?

25
R like …
  • Research, information,data, etc
  • Roi

26
With few statistics
  • No common definition
  • Statistics with different methodology
  • But there is hope
  • Tourism Satellite Accounting Extension Project
  • RTE, ICCA, MPI with UNWTO
  • Phase I completed (gap analysis)
  • Phase II started (communication)
  • Phase III for 2008

27
S like …
  • Strategy and objectives
  • Social Responsibility / Sustainability …
  • … and much more
  • UN Compact
  • See MPI Website

28
T like …
  • Technology
  • Daddy, can I have your phone to take a picture ?
  • Did you use a Cellphone 20 years ago ?
  • Did you use a Blackberry 10 years ago ?
  • Did you use Skype conference calls 5 years ago ?
  • Did you use Linkedin 3 years ago ?
  • Did you use Instant Yoda Force Messaging one year
    ago ?

29
U like
  • Unique Industry !

30
V like …
  • Volunteers

31
W like …
  • War for Talents

32
X like …
  • Gen X, Y, Z vs Boomers

33
Y like …
  • You !

34
Z like …
  • Ze Questions time !

35
Thank you for your attention Eric_at_inceandtive.com
32-497-559.911
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