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Telling your

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... events surrounding September 11 and a patriotic expression of pride in America. ... Suggest or provide pictures and graphics. ... – PowerPoint PPT presentation

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Title: Telling your


1
Telling your Great American Cleanup Story to
the Media January/February 2002
2
Key Messages for 2002
  • 1. The Great American Cleanup is Keep America
    Beautiful in action. This amazing effort is the
    largest grassroots program in the nation with
    the goal of improving our communities and
    therefore our quality of life.

3
Key Messages for 2002
  • 2. These are just some of the more than two
    million volunteers taking part in Keep America
    Beautifuls Great American Cleanup in more than
    12,000 communities across the country. With our
    volunteers and sponsors, the goal of keeping
    America beautiful is possible.

4
Key Messages for 2002
  • 3. Now more than ever, as people search for a
    sense of community and try to express their
    individual responsibility, they can join together
    with family, friends and neighbors to create a
    cleaner and safer environment. We welcome
    volunteers in all our Great American Cleanup
    activities.

5
Key Messages for 2002
  • 4. This year, we are planting Liberty Gardens
    as part of Keep America Beautifuls Great
    American Cleanup. They are a living tribute to
    the memory of those lost in the events
    surrounding September 11 and a patriotic
    expression of pride in America.

6
5 Oughtas of media interviews
  • 1.
  • Oughta be prepared.
  • Know your key messages and rehearse them with a
    colleague.
  • Bring props, visuals
  • and sponsor products.

7
5 Oughtas of media interviews
  • 2.
  • Oughta be concise.
  • State your main point up front.
  • Avoid yes or no answers.
  • Never say no comment.

8
5 Oughtas of media interviews
  • 3.
  • Oughta get personal.
  • Use anecdotes, real examples and colorful
    language to give your story a human face.

9
5 Oughtas of media interviews
  • 4.
  • Oughta control
  • the interview.
  • Use the bridging technique come back to your
    key messages.
  • Dont be afraid to repeat your key messages.

10
5 Oughtas of media interviews
  • 5.
  • Oughta show
  • your enthusiasm.
  • Relax and tell your story.
  • You have a great story to tell.

11
Survey SaysTennesseans Prefer Receiving
Environmental Information via Newspaper
Radio/TV Mail Minority respondents
prefer receiving environmental info via
neighborhood meetings and places of
worship.Low-income respondents prefer places of
worship and public announcements on community
bulletin boards. Division of Research
Education, Metro Health Dept., Davidson County.

12
10 Tips To Get More Publicity
  • 1.
  • Go beyond the beat reporter.
  • Set up meetings with editorial page editors --
    bring your best volunteer.
  • Call special sections editors for springtime
    environmental stories.
  • Contact weekend producers and assignment editors
    at TV stations.
  • Establish media partnerships with community
    affairs offices to promote your activities.

13
10 Tips To Get More Publicity
  • 2.
  • Localize news.
  • Tie your local activities to national events and
    issues.
  • Highlight real people from the community in news
    pitches.

14
10 Tips To Get More Publicity
  • 3.
  • Think visually.
  • Suggest or provide pictures and graphics.
  • Send photos or videos to TV stations to
    demonstrate visual nature of your story.

15
10 Tips To Get More Publicity
  • 4.
  • Use numbers.
  • Reporters love statistics and other recent data
    they can use.
  • Give quantitative results from last years
    activities to illustrate your success. Use them
    to show that youre part of a statewide
    national program.

119,155,920 pounds of bagged litter
47,390 miles of streets cleaned
12,793,830 pounds of clothing collected
16
10 Tips To Get More Publicity
  • 5.
  • Recycle your results.
  • Send your newspaper coverage to Radio/TV.
  • Offer the script of a radio interview for an OpEd
    piece.

17
10 Tips To Get More Publicity
  • 6.
  • Get in the rolodex
  • Create a rolodex card identifying you as an
    expert on community improvement issues.
  • List your communitys accomplishments and topics
    on which you can comment.

18
10 Tips To Get More Publicity
  • 7.
  • Bring on the kids.
  • Cameras love kids.
  • Stage a Great American Cleanup event such as a
    litter-free sporting event or tree/flower
    planting.

19
10 Tips To Get More Publicity
  • 8.
  • Go Live.
  • Ask a local TV or radio personality to do their
    report or show from your Great American Cleanup
    event site.

20
10 Tips To Get More Publicity
  • 9.
  • Create news.
  • Conduct a poll or informal survey.
  • Present results and their relevance to your
    community to your local media.

21
10 Tips To Get More Publicity
  • 10.
  • Dont give up.
  • If youre rebuffed, try a different reporter or
    another angle for the story.
  • Persistence pays off.

22
5 Ways to Celebrate Your Sponsors
  • 1. Use sponsor products in a creative, visual
    way
  • - Create a paper towel tower
  • - Decorate a volunteer with Wrigley gum to
    distribute.
  • 2. Take action photos of volunteers using sponsor
    products.
  • 3. Invite sponsor rep to join in activities and
    interviews.
  • 4. Create a clean team of sponsor employees
    wearing company T-shirts to participate in
    events.
  • 5. Arrange tables with sponsor materials with a
    big thank-you sign at Volunteer Recognition
    Events.

23
Before you begin
  • Take Interesting Photos

24
When youre done
  • Take Interesting Photos
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