Diapositive 1

1
FOCUS ON SUPER RTL
March 2005
2

• Name SUPER RTL DISNEY Fernsehen GmbH Co. KG
• Program Special interest programming
• Airtime appr. 19 hours/day
• Launch April 28, 1995
• Home Cologne
• Sales IP Deutschland
• Philosophy / Position
• positive family entertainment
• clear differentiation from violent action of
  other channels
• SUPER RTL is eventful and fun, rich for kids
  during daytime
• SUPER RTL is an optimistic, eventful and fun
  counter world to real life. Elaborated adult
  programme offers in primetime
• Core target group Children (daytime Access)
  and Mothers / families (Access/ Prime Time)

3
Status Daytime

• Day Time for Children
• Audience shares and evolutions
• Diversified range of Quality formats suitable for
  kids
• TOGGO the leading cross-media-platform
• Access, Prime and night time slots for adults and
  mothers
• Access Prime Time audience and Cost Per Thousands
• Well-positionned prime-Time
• Night time talk and comedy to cost-effectively
  target 14-49 programmes

4
Super RTL is first on childrenAudience shares by
Age Groups / 0600 2000 / Sept.-Dec. 2004
In
Source AGF / GFK-Fernsehforschung /Sept-Dec
2004 / Monday-Sunday
5
Positive audience shares evolution
Children 3-13, Monday Sunday 600-2015
100
KiKa
RTL II
Pro 7
Kabel 1
Audience shares records for Super RTL at the
beginning of 2005
Source AGF/GfK-Fernsehf. PCTV Akt. Basis
Panel (DEU), shares (Programme and advertising)
6
Strong afternoon audience shares for Super RTL
Children 3-13, Monday Friday , 1200-1700
RTL II
KiKa
Source AGF/GfK-Fernsehf. PCTV Akt. Basis
Panel (DEU), shares (Programme and advertising)
7
Access audience shares evolution
Children 3-13, Monday Sunday , 1700-2015
KiKa
Pro 7
Super RTL is clearly ahead of his competitors in
the afternoon
Source AGF/GfK-Fernsehf. PCTV Akt. Basis
Panel (DEU), shares (Programme and advertising)
8
Top labels, top programming
One timeslot, one label
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Mix of Cartoons, in-house and co-productions
New
Finger Tips
10
Investing on in-house productions
Second season for the TOGGO SOUND CLUB The show
for music fans under 15 ! New season starting
April 1.st 2005Saturday 1615 (repeat Sat.
1115)
Ben
Second season for the Kid football show TOGGO
UNITED 12 new episodes from March 19.2005
onwardsSaturday 1715 (repeat Sunday 1215)
Marco Bode
Source AGF/GfK-Fernsehf. PCTV Akt. Basis
Panel (DEU), 19. Feb. - 05. March 2005
11
Full range of programmes for kidsbased on
diverses experiences for kids
12
Programme schedule from April 2005Daytime 600
to 1100
13
Programme schedule 2005Daytime 1100 to 1600
14
Programme schedule 2005Daytime 1600 to 2015
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Innovative cross-media-platform
Brand/TV-labels
Internet
Audio/video-Label
Event
Publishing brand
Merchandising promotion
16

• Super RTL for Adults and mothers with children
• Access, Prime and night time slots

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Super RTL, delivers on Mothers (PRP with
children)Access Prime Time - Mo-Su 1700-2000
Source AGF/GfK-Fernsehf. PCTV Akt. Basis
Panel (DEU), shares (Programme and
advertising) PRP Person responsable for
Purchase
18
Access Prime Time, Average ratings / CPT
PRP with children, Monday-Sunday 17-20 pm,
January 2005
Reach in mio
Market average
Kabel 1
Super RTL is leader on prices and audience shares
on PRP with children
Source AGF/GfK-Fernsehf. PCTV Akt. Basis
Panel (DEU), (Programme and advertising) PRP
Person responsable for Purchase
CPT Cost Per Thousand
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Programme strategy Primetime

• Adaptation of successful labelling strategy from
  daytime

Tuesday
Wednesday
Friday
Monday
Thursday
Movie
Movie
Crime series
Cartoon
Comedy Donnerstag
NEW in April 05

• Event programming in prime Time (shows, ...)

• Movies in strong affinity with core targets

• Optimization of broadcasting timeslots

Stable strength through labelling, stable feature
films and established series
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Primetime Programme schedule2015 2315 /
April 2005
21
Strong audience shares increase in Primetime
Monday-Sunday 2000-2300, Jan-Feb 05 vs. 04
Branded night slots audience shares () - PRP
14-49
29
30
Jan-Feb. 2004
Jan-Feb. 2005
Jan-Feb. 2004
Jan-Feb. 2005
Source AGF/GfK-Fernsehf. PCTV Jan.Feb 04 vs.
Jan.Feb 05 Basis Panel (DEU), Programme and
advertising PRP Person responsable for
Purchase
22
Mondays Movie
Mondays at 20.15
Die kleinen Superstrolche Elliot the
dragon Hilfe! Jeder ist der Größte FlubberAlf
the Film Vater der Braut Mary Poppins ....
23
Magic Movie
Tuesdays at 20.15
Cool Runnings Geliebter Haustyrann Gwyn
Prinzessin der Diebe Charade Ein Geschenk des
Himmels - Vater der Braut 2 Was diese Frau so
alles treibt ....
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Fridays Cartoon Special
Fridays at 20.15
Tiggers großes Abenteuer
In einem Land vor unserer Zeit Die
geheimnisvolle Insel
Basil, der große Mäusedetektiv
Oliver Co.
Taran und der Zauberkessel
Das magische Schwert
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Weekend Prime time Movies cartoons
Saturdays at 20.15 Family movies
Allein auf der Pirateninsel Benji Sein größtes
Abenteuer Barbie in Schwanensee Barbie als Die
Prinzessin und das Dorfmädchen ......
Sundays at 22.15 Romantic movies
Mut zur Liebe (courage for love) Ein scheinbar
perfektes Leben Ein zweites Leben (a second
life) Nathan gibt nicht auf ....
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Voll total the best of talk showsMo-Su
2215-2300 / January 04 vs January 05
2004
2005
Moderation Dirk Penkwitz
6
5,4
5
4,1
4
3,6
3,4
2,8
Aud. shares in
3
2,6
59
46
38
2
1
0
PRP 14-49
Adults 14-29
Adults 14-49
Source AGF/GfK-Fernsehf. PCTV Akt. Basis
Panel (DEU), Programme
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Night Time Series
Ellen - Sitcom
The 70s Show - Sitcom
Sa, 2315
Sa, 2215
16.04 31.12.2005
16.04 31.12.2005
Target Adults 14 49
Target Adults 14 49
Dinos Disney Sitcom
Harrys nest - Sitcom
Fr, 2215
Mo-Th. 23.30
28.01. 24.06.2005
21.03. 31.12.2005
Target PRP 14 49
Target PRP 14 49
Nowhere man mystery series
Fr, 23.15
28.01. 24.06.2005
Target Adults 14 49
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Key Facts
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Key Facts

• Super RTL is the undisputed market leader in
  childrens TV with high-quality formats
• Super RTL proposes in access primetime good
  quality/price programmes an ideal channel to
  optimize campaigns
• Super RTL is leader on prices and audience shares
  on PRP with children in January 2005
• In January, strong audience shares increase
  (20) in primetime compared with last year on
  PRP 14-49