Evauation of SEO from 2003 to 2013 - PowerPoint PPT Presentation

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Evauation of SEO from 2003 to 2013

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Title: Evauation of SEO from 2003 to 2013


1
Evaluation of SEO From 2003 to 2013
Hey SEOs! To Know Where You Are, Know
Where You Started
www.spiderinfomedia.com
2
It is said that we SEO people
are Tied to the Fate
of Google
Yes, off course!
  • It is proven that the past, present and future of
    SEO relay on Google's updates and algorithms.
  • Hence the SEOs have no choice but to evolve and
    adapt, or risk failure to deliver.
  • And it is a unwritten fate that SEO future will
    also be tied with Google

www.spiderinfomedia.com
3
So we must have some knowledge where the SEO has
been instead where its going?
www.spiderinfomedia.com
4
Major Events Which Shaped SEO
www.spiderinfomedia.com
5
  • February 2003
  • Google launches its Hilltop algorithm,
    which is used to find search queries from the
    most authoritative websites.
  • August 2005
  • Google files patent for Agent Rank
    (AuthorRank), a method of attributing content,
    credit and authority to digital signatures owned
    by creators of that content.

www.spiderinfomedia.com
6
  • December 2010
  • Google and Bing admit to using social
    signals to determine rank in search engines,
    which changes how SEOs approach content creation
    and engagement in the digital space.
  • February 2011
  • Google launches its Panda update, which
    targets poorly written content that pollutes
    organic search engine results. This was the first
    successful attempt to understand content quality
    algorithmically.

www.spiderinfomedia.com
7
  • June 2011
  • Google launches its Google social
    media platform and lays the foundation for Author
    Rank.
  • October 2011
  • Google begins encrypting keyword data.
    As a result, search query info is limited to
    SEOs.

www.spiderinfomedia.com
8
  • April 2012
  • Google unveils its Penguin update,
    which targets site-wide links as well as links
    from low-quality websites. It focuses on quality
    references rather than counting the number of
    links.
  • November 2011
  • Google releases Caffeine update
    Freshness, launched in June 2010, which gives
    higher priority to newer, more relevant content
    did not significantly affect the SEO industry.

www.spiderinfomedia.com
9
Out with the Old, In with the New
  • While traditional SEO practices are still
    prevalent today, the conditions and events listed
    above have given rise to a new era of SEO that is
    much more focused on the overall user experience,
    and less on the search engine itself.

www.spiderinfomedia.com
10
Some of the older SEO techniques
Technical SEO
Content Marketing
SEO Programming
SEO Architecture
Content Farms
Link Building
Competitor Audits
On page Sculpting
Keyword Stuffed Content
Keywords
www.spiderinfomedia.com
11
A New Era of SEO
Content Marketing
Technical SEO
Delivering Content that is useful, Helpful
and Entertaining
Optimize for the user not for the
Search Engine
Social Media
Online PR
Earn your market places undivided
Attention
Engage your Audience with two way
communication
www.spiderinfomedia.com
12
So it is must to adapt yourself to the changes
in the SEO Strategy and make balance your website
in the top positions
www.spiderinfomedia.com
13
www.spiderinfomedia.com
  • Info given by
  • The Spider Infomedia
  • For your Brand Improvement

Thank you!
www.spiderinfomedia.com
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