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The Roaring Twenties


... Irene Castle in 1914,. She had her hair cut in Europe while on tour, after seeing ... BOBBED HAIR. HAIR REMOVAL. SMOKING. SHORT SKIRTS. MAKEUP. BOYISH ... – PowerPoint PPT presentation

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Title: The Roaring Twenties

The Roaring Twenties
  • Fashion and Advertising Directed Towards Women
  • By Saleemeh Abdolzahraei

The Women of the Twenties
Flapper Fashion
  • The younger generations rebelled against the
    Gibson Girl
  • Inspired by Charles Dana Gibson's drawings, the
    Gibson Girl wore her long hair loosely on top of
    her head and wore a long straight skirt and a
    shirt with a high collar. She was feminine but
    also broke through several gender barriers for
    her attire allowed her to participate in sports,
    including golf, roller skating, and bicycling.
  • The definition of the word Flapper is of a baby
    bird trying its wings for the first time flapping
    around awkwardly. Fitzgerald defines the ideal
    Flapper as, lovely, expensive, and about
  • The Flapper style was an attempt by women to look
    more like boys, they bound their chests to
    flatten them and waistlines were dropped to the
    hipline. This style was introduced by Coco Chanel
    and named garconne.

Bobbed Hair
  • First introduced by Irene Castle in 1914,. She
    had her hair cut in Europe while on tour, after
    seeing all the fashionable European ladies
    wearing this style.
  • Louise Brooks, a late 1920s actress, is a great
    model for the style
  • There was intense controversy over this style
    with much debate for and against it
  • One of the many arguments against was written in
    a sermon by Dr. John R. Rice, an evangelist an
    exert of his sermon is on the next slide

A Sermon by John R. Rice Against Bobbed Hair
  • 1Corinthians 113-15 tells us that since the man
    is the head of the woman, and there is a
    fundamental difference between men and women,
    that difference should be symbolized in the ways
    men and women wear their hair.
  • "But I would have you know, that the head of
    every man is Christ and the head of the woman is
    the man and the head of Christ is God. Every man
    praying or prophesying, having his head covered,
    dishonoureth his head. But every woman that
    prayeth or prophesieth with her head uncovered
    dishonoureth her head ...
  • "For a man indeed ought not to cover his head,
    forasmuch as he is the image and glory of God
    but the woman is the glory of the man. ... For
    this cause ought the woman to have power on her
    head because of the angels. ...
  • "Doth not even nature itself teach you, that, if
    a man have long hair, it is a shame unto him? But
    if a woman have long hair, it is a glory to her
    for her hair is given her for a covering.
  • Throughout the Bible it is stressed that men and
    women are different. A man is not like a woman. A
    woman is not like a man. It is a sin for a woman
    to try to appear like a man. God has one place
    for a man and a different place for a woman. For
    this cause, in Deut. 225 we are commanded "A
    woman shall not wear that which pertaineth unto a
    man, neither shall a man put on a woman's
    garment for all that do so are abomination unto
    the Lord thy God." It is a sin for women to
    appear masculine. It is equally a sin for men to
    appear effeminate. In fact, 1 Cor. 69 names some
    of the unrighteous that "shall not inherit the
    kingdom of God." And among the adulterers and
    fornicators and drunkards and thieves and
    covetous and extortioners, God put the
    effeminate. To be effeminate is a horrible sin in
    God's sight. And the first sin with which God
    chided Adam, after the fall, was this
  • "Because thou hast hearkened unto the voice
    of thy wife..."

Ever Wonder Why Women Shave Their Legs?
  • Humans in general have been removing body hair
    since the beginning of time
  • Since before the Egyptians people have been
    plucking and shaving, since then they have been
    waxing and sugaring their bodies to get smooth
    and flawless bodies
  • Before the First World War Women didnt worry
    about the hair on their bodies because it was
    always covered up with thick layers of clothes

  • Once the men left for war the shaving companies
    had no customers to sell their products to
  • They launched massive advertising campaigns to
    the women informing them that their body hair was
    unfashionable and unfeminine
  • The first ad was placed in Harpers Bazaar
    magazine with a picture showing a lady with a
    sleeveless gown showing her flawless armpits

  • A second campaign was released by Wilkinson Sword
    Company informing women that their body hair was
    unhygienic and unfeminine
  • The custom of shaving our legs really didnt
    catch on as quickly as shaving armpits did, women
    were more considered with smoothing out what was
  • During the Second World War a shortage of silk
    stockings led to womens wishes to shaving their
    legs. As the skirts got shorter again with the
    shortage of materials women started shaving their
    legs. They needed smooth legs if they had to be
  • Because of material shortages during the war some
    women began to painfully sand the hair off their
    legs and bodies with sandpaper
  • Even today in some parts around the world women
    dont shave their legs or bodies at all. For us
    it was simply a whole lot of propaganda that
    started the trend.

Concepts From The Flapper Influencing Women Today
  • Christine Pascoe. Flapper Fashion." Christys
    Fashion Pages. 2002. March 24, 2007
  • Jennifer Rosenburg. Flappers in the Roaring
    Twenties." About 20th Century History 3. March
    24, 2007 lthttp//
  • John R. Rice. Bobbed Hair." Go To The
    Go To The March 24,2007
  • The Shaving Historical Timeline." Quick Shave.
    2003. Quick Shave. March 25, 2007
  • John Lim. Unwanted Facial Hair, Hair Removal."
    Women Issues and Articles October 13, 2005. March
    25, 2007 lthttp//
  • Dream World Backdrops. 2006. Dream World Events.
    March 25, 2007 lthttp//
  • Cameron Kippen. The History of Footwear
    Hosiery." Curtin Health Science Department of
    Podiatry. December 2004. Department of Podiatry.
    March 25, 2007 lthttp//