Role of technology in tourism industry

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Role of technology in tourism industry
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Tourism yesterday Today

• Transport

Automobile VS Carriage
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Transport
Steamboat VS Cruise ship (Oasis class)
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Transport
Steam train VS Maglev train
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Communication

• Telegram
• VS
• SMS

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Communication

• Fixed line telephone
• VS
• Blackberry

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Distribution channel

• Buy from travel agent VS Internet
• X middleman commission for online booking

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Benefits to tourism product provider

1. Improve on cost effectiveness
2. Enhance forecasting techniques
3. Consolidate fragmented tourism products

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Improve on cost effectiveness

• facilitate staff scheduling
• Global Distribution System or web-based system
• consolidate a better integration of departments
  and functions
• ?better services and reduction of operation costs

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Enhance forecasting techniques

• reliable yield management
• facilitate routes planning and marketing programs
• develop a better understanding of consumer needs
• ? reduce the gap between consumer expectations
  and perceived experience
• obtain accurate and much richer marketing
  research data from all transactions through the
  Internet or GDS

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Consolidate fragmented tourism products

• one-stop shopping
• Computer Reservations System (CRS)
• hold destination promotions with airlines via CRS

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Benefits to customers

• Ease of purchase
• Speed up purchasing decision
• Provide more product information
• Airline
• Travel agency
• Ctrip

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Ease of purchase

• eliminate complicated distribution intermediaries
  ? reduce incurred costs such as commissions
• automation of routine passenger check-in through
  the Internet
• traditional multilateral tourism distribution
  channel ? unilateral channel (one-stop)

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Speed up purchasing decision

• deal directly with service providers reservation
  department
• access information easily on the Internet ?
  empower consumers to get information on products
  and services of interest

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Provide more product information

• offer greater choices with massive travel
  websites
• e.g. travel blogs, booking accommodation, booking
  holiday
• enjoy greater discounts for last-minute, targeted
  offers and special promotions
• http//ratestogo.com/

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How a CRS works
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Do you know the answer?

• What is the total number of tourist arrivals in
  2009?
• What does short-haul market stand for in Hong
  Kong tourism statistics?
• What is the total tourism spending associated to
  inbound tourism in 2009?
• Among the total visitors, what is the percentage
  of overnight visitors?
• Which organization conducts tourism statistics
  survey?

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Register at http//partnernet.hktb.com, click
research statistics to get the latest
information.
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How much do you know about Hong Kong tourism?