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A Formula for Creating Successful EZines

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Ads. In Free. E-zine. The Agora Model. 7/16/09. Creating Succesful E-Zines. 30. E-Zine Swaps ... Post an archive of all back issues. 7/16/09. Creating ... – PowerPoint PPT presentation

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Title: A Formula for Creating Successful EZines


1
A Formula for Creating Successful E-Zines
  • Presented by
  • Robert W. Bly
  • www.bly.com

2
What We Will Cover Today
  • The magic of Ready, Fire, Aim!
  • When text is better than HTML and when it is
    not.
  • How to write and design a great e-zine in less
    than 2 hours per issue (without hiring a
    professional writer or designer)
  • Maximum article length for your e-zine number
    of articles per issue and ideal reading time.
  • 7 ways to add more names to your e-zine
    subscriber list.
  • The most effective way to improve your e-zine
    sign-up box.
  • Best day of the week, time of day, and frequency
    for e-zine publication.
  • How to use your e-zine to generate a truckload of
    leads and orders from every issue.
  • Recommended software for maintaining your e-list
    and distribution of your e-zine.

3
The Magic of Ready, Fire, Aim!
Fire
4
When Text is Better than HTML
.
  • Audience used to text
  • Information Seekers
  • Image not important
  • Product not visual

5
When Text is NOT Better than HTML
.
  • Audience used to HTML
  • Image is important
  • Product is visual
  • Branding is key

6
Writing a Text E-Zine
  • 5 7 stories
  • 1 3 paragraphs each
  • Maximum reading time lt 1 minute per story
  • lt 5 minutes per issue
  • No click links to stories

Always Attribute Sources
Give Contact Info
Only 11 of E-Zines are opened and read!
7
8 More Tips for Writing an E-Zine People Might
Actually Open and Read
  • Write for surfers and scanners.
  • Provide information quickly and easily.
  • Think both verbally and visually.
  • Cut copy in half.
  • Use lots of lists and bullets.
  • Write in chunks.
  • Use hyperlinks.
  • Give readers a chance to talk back (feedback).

Source Don Ranly, www.ranly.com, presented at
NEPA, 3/3/03
8
14 Things I Liketo Put in My E-Zine
9
14 Things
1
How To Tips
10
14 Things
2
Dialogue With the Reader Soliciting Feedback and
Participation
11
14 Things
3
Tips from Friends and Colleagues
12
14 Things
4
Plugs for Friends and Clients books, e-books,
reports, products and services
13
14 Things
5
Reader Feedback and Contributions
14
14 Things
6
Upcoming Speaking Engagements, Seminars, and
Tele-conferences
15
14 Things
7
What Ive Done Lately
16
14 Things
8
Recommendations for Vendors I Like
17
14 Things
9
Useful and Relevant Web Sites
18
14 Things
10
Mini Book Reviews
19
14 Things
11
News Nuggets of Interest
20
14 Things
12
News About My New Books
21
14 Things
13
Plugs for My Own Products
22
14 Things
14
Quotations
23
More Topics for E-Zine Stories
24
More Topics for E-Zine Stories
25
More Topics for E-Zine Stories
26
Designing aText E-Zine
  • Set left margin at 20
  • Set right margin at 80
  • 60-character column width
  • Hard carriage return after every line
  • Dashed lines separate items
  • Titles in all caps, centered, or asterisks

27
The E-Zine Header
From familiar source
Subject line arouses curiosity or generates
interest
Benefit
Name of publication
Identifying tag line
Issue date
Opt out copy
28
The E-Zine Close
Soft Sell sales pitch generates leads and
business
Masthead with all contact information
29
The Agora Model
30
E-Zine Swaps
Benefits of Swaps
  • Free Names
  • Free Editorial
  • Free gift for your subscribers

31
Make Sign-Up Box Prominent on Your Web Site
E-Zine title
The less info you ask for, the more sign-ups you
get!
If you dont rent or swap your names, say so!
Post an archive of all back issues
32
A PremiumBoosts Sign-Ups
  • Uses existing content
  • Design cost 75
  • My labor 20 minutes
  • Downloadable PDF

33
Send out an e-mail like this to get new
subscribers
Premiums
34
Distributing Your E-ZineEarly Morning
Tuesday-Thursday
Peter DeCaro Globaltrafficpros http//www.globaltr
afficpros.com Toll free (866) 699-7669
35
To Generate Business,Ask For The Order (AFTO)
in Every Issue
36
Increase Response with a Special Offer
12 readers asked to take advantage, and we did 3.
37
To Generate Tons of Leads,Put Free Offers in
Your E-Zines
This Generated 200 Leads in 48 Hours!
38
Thank you.
  • Subscribe to Bob Blys Direct Response Letter
    at www.bly.com
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