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Competitive Analysis and Market Research Capabilities

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This presentation describes PharmaForce five powerful web-based programs that allow clients to access up-to-date information on leading pharmaceutical sales forces around the globe. These easy-to-use database-driven programs are constantly being updated and provide valuable knowledge on leading companies’ sales forces in the United States, Japan, India, ten countries in Europe and three countries in Latin America. – PowerPoint PPT presentation

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Title: Competitive Analysis and Market Research Capabilities


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Competitive Analysis andMarket Research
Capabilities 2013
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About PharmaForce International
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
Global leaders in identifying everything and
anything that pharmaceutical and biotech
companies want to know about the operations of
their competitors
Specialists in competitive intelligence for the
pharmaceutical, biotech and medical device
industries
  • Competitive Monitoring
  • Syndicated Studies
  • Proprietary Projects

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About PharmaForce International (contd)
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
  • Multi-lingual staff with direct experience in the
    pharmaceutical industry and business intelligence
  • Hundreds of years of combined industry experience
    as Sales Representatives, District Managers,
    Product Managers, Medical Information
    Specialists, Market Research Directors, Clinical
    Trial Coordinators, Business Analysts, Medical
    Liaisons and Country Business Unit Directors
  • Primary research capabilities, including the
    following languages
  • - Arabic - Italian
  • - Chinese - Japanese
  • - Croatian - Mandarin
  • - Dutch - Portuguese
  • - English - Russian
  • - French - Serbian
  • - German - Slovenian
  • - Hindi - Spanish

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Examples of Countries Where PharmaForce Conducts
Research
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
Algeria Germany Poland
Argentina Greece Portugal
Australia Hong Kong Russia
Austria Korea Saudi Arabia
Belgium India South Africa
Brazil Ireland Spain
Canada Italy Sweden
China Japan Switzerland
Colombia Luxembourg Thailand
Denmark Mexico Turkey
Egypt Morocco United Kingdom
Finland Netherlands United States
France Norway Venezuela




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Selection of PharmaForce Internationals Clients
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
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PharmaForces 360? Program
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
  • PharmaForce specializes in providing clients with
    a 360? perspective on the marketplace for their
    drugs

Benchmarking capabilities include
- Sales force deployment - Target audience focus
- Detailing intensity analysis (DIA) - Marketing expenditures for key drugs
- Compensation plans - Key Account management personnel
- Role of Medical Liaisons - Training programs
- Product portfolio management, including FTEs by product
- Medical Affairs structures and organizational approaches
- Sales and Marketing structures and organizational approaches
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PharmaForces 360? Program (contd)
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
Customer perception surveys Business research capabilities
- KOL assessment - Sales force effectiveness
- High prescriber perception analysis - Convention analysis and monitoring
- Target physician audience profiling - Pipeline assessments
  • Pick and choose from the capabilities menu or
    receive tremendous cost savings by packaging a
    full suite of service
  • Our competitive intelligence capabilities track
    strategic planning through brand/ market
    assessments as well as therapeutic area outlooks

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Research Techniques
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
  • Unique combination of field research
    methodologies can be utilized in any therapeutic
    area(s)
  • Unstructured peer interviews conducted by
    professional staff
  • Questionnaire web-based surveys
  • Highly detailed benchmarking questionnaires
  • Expert panels
  • Through these survey techniques, PharmaForce has
    the ability to rapidly develop product and
    commercial strategy perceptions from key customer
    constituencies, such as
  • KOLs
  • Physicians
  • High prescribers

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Field-Tested Primary Source Research Approach
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
  • More than 90 of the information for any project
    is derived from one-on-one interviews with
    individuals in the industry
  • Includes current and former employees of target
    organizations
  • Interviewers draw a common bond with interview
    targets and engage in peer-to-peer discussions
    about topics of common interest
  • Supplemented with searches of all relevant
    electronic and printed databases, including
    PharmaForces proprietary databases developed
    over the past two decades

Database of qualified contacts in the
pharmaceutical industry exceeds 50,000 worldwide
Includes personnel in almost every sales and
marketing function from sales representatives to
senior management
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Field-Tested Primary Source Research Approach
(contd)
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
  • All employees participate in an ongoing training
    program to improve interviewing techniques and
    identify the latest trends in the industry
  • Member of PBIRG and EphMRA

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Interviewing Methodology
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
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Competitive Advantages of Using PharmaForce
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
  • Key competitive advantages of utilizing
    PharmaForce for your competitive analysis and
    market research needs include

Pharma industry-experienced staff who are
veterans of hundreds of projects in the
pharmaceutical and biotech industries
One-on-one interviewing with KOLs, physicians and
patients to obtain the full perspective on your
therapeutic area
Customized reports available to target any
company, country, therapy area and brand of
interest!
Established relationships with over 50,000
industry personnel to gain crucial insights on
your key competitors
360 view into internal structures, market
spending, insights, benchmarks and best practices
of industry leaders worldwide
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Why Companies Use PharmaForces Studies
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
Overall, PharmaForces studies provide more
information to better deploy resources
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Client Testimonials
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
  • Your oncology sales force and marketing
    expenditure benchmarking is the gold standard in
    the industry. Our company has purchased the
    study for 6 consecutive years and could not
    determine our marketing budgets or sales force
    POAs without it
  • Global Market Research Director, Top 5 Pharma
    Company
  • PharmaForces competitive intelligence data is
    by far the most accurate data that we have ever
    used. Senior management love it. We would not
    use any other competitive intelligence firm
  • Market Intelligence Director, Billion Dollar
    Specialty Pharma Company
  • Once we used PharmaForces benchmarking data in
    one therapeutic area, I immediately knew that we
    had to use it in every other therapeutic area in
    our company
  • Director, Global Market Analytics, Top 10 Pharma
    Company
  • PharmaForce works within this companys budget
    constraints to provide partial data from multiple
    syndicated studies
  • Up-and-coming biotech company launching its first
    drug

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Examples of Types of Studies Conducted by
PharmaForce
COMPETITIVE ANALYSIS AND MARKET RESEARCH
CAPABILITIES
  • Assisting an Emerging Biotech Assess the
    Competitive Landscape for the First Time and
    Develop Recommendations for Establishing a
    Commercial Presence in 6 Different Countries
    Worldwide
  • Benchmarking of Marketing Expenditures by Product
    or Franchise
  • Analysis of Drug Launch Plans
  • Assessment of Potential Biotech
    Partnership/Acquisition Opportunities
  • Competitive Assessment of Patient Marketing
    Programs and Materials
  • Analysis of Medical Services Departments Globally
  • Health Economics Outcomes Research (HEOR)
    Strategies
  • Benchmarking of the Managed Care Function at
    Leading Pharma Companies
  • Assessment of KOL Opinions on Best Practices in
    Advisory Board Sessions
  • Competitive Monitoring of the U.S. Vaccines
    Market
  • Analysis of Clinical Trial and Phase IV
    Strategies for Select Products
  • Analysis of Sampling Programs and Detailing
    Messages
  • Benchmarking of the Medical Affairs Function
    Supporting Leading Products
  • Benchmarking of Speakers Bureaus and Advisory
    Board Management
  • Competitive Benchmarking of Leading
    Pharmaceutical Companies Strategies for
    Targeting the Hospital/IDN Market Customer

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OVERALL ASSESSMENT
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List of Syndicated Studies
OVERALL ASSESSMENT
  • PharmaForce International Global Deployment
    Analyzer a powerful web-based program that allow
    clients to access up-to-date information on
    leading pharmaceutical sales forces around the
    globe at www.deploymentanalyzer.com
  • 60 leading companies sales forces in the United
    States
  • 25 leading companies sales forces in 10
    countries in Europe
  • 25 leading companies sales forces in Japan
  • 12 leading companies sales forces in Argentina,
    Brazil and Mexico
  • 13 leading companies sales forces in India
  • Competitive Benchmarking of Leading Oncology
    Sales and Marketing Organizations, providing
    worldwide perspective on sales and marketing
    operations of leading oncology competitors around
    the globe
  • 14 leading companies in 5 countries in Europe
  • 21 leading companies in the United States
  • 11 leading companies in Japan
  • 10 leading companies in 4 countries in Latin
    America

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List of Syndicated Studies (contd)
OVERALL ASSESSMENT
  • Competitive Benchmarking of Leading Multiple
    Sclerosis Sales and Marketing Organizations,
    covering commercial operations of each leading
    franchise that competes in this dynamic specialty
    market
  • 5 leading companies in 5 countries in Europe
  • 5 leading companies in the United States
  • Competitive Benchmarking of Leading Hepatitis
    Sales and Marketing Organizations in the United
    States, Europe and Japan
  • Competitive Benchmarking of Leading
    Anti-TNF/Immunology Sales and Marketing
    Organizations Key Expenditures and
    Organizational Approaches in the United States
  • Competitive Benchmarking of Leading
    Pharmaceutical Companies Strategies for
    Leveraging the Medical Liaison Function in the
    United States and Europe

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List of Syndicated Studies (contd)
OVERALL ASSESSMENT
  • Managed Markets Structures and Strategies
    Leading Companies Approaches
  • Integrated Delivery Networks (IDNs) Analysis of
    Leading Pharmaceutical Companies
  • Competitive Benchmarking of Leading
    Pharmaceutical Companies Strategies for
    Leveraging Health Economics Outcomes Research
    (HEOR) Capabilities


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Contact Me
THANK YOU
For more information about PharmaForce
International and our Global Sales Force
Deployment Analyzer database, please contact
Allison Becker or Marija Jukic at 1-610-370-5640
or abecker_at_pharmaforce.biz mjukic_at_pharmaforce.b
iz
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