Simply Busting a community continence promotion initiative of the Continence Advisory Service of Wes

1
Simply Bustinga community continence promotion
initiativeof the Continence Advisory Service
of Western AustraliaICS Christchurch 2006
Community Continence Education Sessions Western
Australia

• Presented by Deborah Gordon
• B App Science (Physiotherapy), Grad Dip Physio
  (Women's Health), Masters in Public Health

2
Background
The Continence Advisory Service has successfully
conducted an annual public seminar during
Continence Awareness Week since 2000.
(attendance 200 people) Invited speakers
have included urologists, urogynaecologists,
colorectal surgeons and physiotherapists
Evaluation of the events revealed the following
- People found the seminars useful - People
expressed interest in having events in their
local communities - People were keen to learn
how to improve their health by adopting good
bladder and bowel habits.
3
History

• February 2003 - Health promotion officer
  appointed. Role includes applying for grants.
• October 2003 small grant ( AUD400) received to
  hold a continence education seminar How to
  unchain yourself from a wee problem
• December 2003 received grant from
• municipal government - City of Joondalup
• 2004 community education held in the City of
  Joondalup and the City of Swan
• 2005 to present Simply Busting program
  template refined and repeated with other
  municipal governments.

4
Aims and objectives

• Ottawa Charter (1998)
• Health promotion is the process of enabling
  people to increase control over, and to improve
  their health
• Simply Busting works within a health promotion
  framework and aims to provide people with
  information on
• normal bladder and bowel function
• bladder and bowel health issues
• good and bowel health practices
• self help strategies
• management and treatment options
• referral to clinical services

5
Formula

• health promotion/community development approach
• consider demographics (grant may specify target
  group, eg seniors living in the community)
• community engagement participation, sponsorship
• advertising and promotion is essential

6

• Information provided on bladder and bowel health
  issues, not just incontinence
• Free event (?)
• Trade displays and sponsorship, pens, writing
  pads
• Free continence fact sheets
• Access to public transport, parking
• Access by people with a disability

7
Marketing

• continence product suppliers and representatives
• community care agencies
• pharmacies
• doctors surgeries
• physiotherapy clinics
• CFA members
• local fitness groups, sporting, service,
  recreation, seniors and religious organisations
• local health centres, hospitals
• client database
• circulate through networks via email
• web page

8
Simply Busting?
Join the Continence Advisory Service for a fun
and enjoyable morning to find out how to prevent
and help bladder bowel problems!
FREE MORNING TEA. When Thursday, 21st July Time
10am 12pm Location Mosman Park Cost Free
BOOK TODAY! Contact Kim or Maria Telephone 9386
9777
Continence Advisory Service of WA Inc.
This project is an initiative of the Continence
Advisory Service of WA Inc. The Continence
Advisory Service is a Home and Community Care
Program. This project is proudly supported by
the Town of Mosman Park Community Development
Fund.
9
Results
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15

• Intended and actual lifestyle changes made
  following education session
• Increase fluid consumption
• Limit tea and coffee
• Do pelvic floor muscle exercises
• Increase general exercise

16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
Where to from here?

• Further evaluation
• Corporate sponsorship
• Human resource issues

• Continence Advisory Service
• of Western Australia
• Providing education, advice and information on
  bladder and bowel health issues

20
Acknowledgments

• Continence Advisory Service of WA staff and Board
  
• Volunteers
• Municipal governments
• - City of Nedlands
• - City of Cockburn
• - Town of Mosman Park
• - City of Joondalup
• Continence trade supply companies and their staff
  
• Bakers Delight and Brumbys bakeries