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What is Visual Merchandising

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Visual Merchandisers create the store enviroment that supports the retailers ... Produce workable departamental layouts and interior decor. ... – PowerPoint PPT presentation

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Title: What is Visual Merchandising


1
Chapter 2
  • What is Visual Merchandising?

2
Steve kaufman, editor, VMSD Magazine.
  • Visual Merchandisers create the store enviroment
    that supports the retailers marketing and
    merchandising strategies.
  • They set the mood, highlight the merchandise, and
    invite, attract, welcome and inform shoppers.
    They also somewhat more subtly, make a store a
    wonderful, joyous play to be.

3
At the end if this chapter, you will able to
  • Explain how costumers process visual
    merchandising messages.
  • Describe how retailers communicate through visual
    images.
  • Explain how visual merchandising efforts educate
    customers.

4
At the end if this chapter, you will able to
  • Identify why visual merchadising efforts
    increases sales.
  • Explain how visual merchandising efforts support
    retailing trends.

5
Visual Merchandising Supports Sales.
  • Visual Relates to images that are taken into the
    brain by way of the eye.
  • Merchandising is promoting the sale of certain
    commodities.
  • Visual Merchandising would be defined as the
    process of promoting the sale of products by
    producing mental images that urge potential
    costumers to make purchases.

6
History of Visual Merchandising
  • Cleaning and making in pretty
  • Display
  • Window Trimmers
  • Visual Merchandisers

7
Silent Selling
  • Merchandise should be displayed and signed so
    effectively that it can sell itself without the
    help of a sales associate.

8
Mom and Pop Stores
  • Mom and Pop stores comes from early retailing
    when many retailers were in family business.
  • Today it referers to small, independent retailers.

9
Visual merchandising supports retail strategies.
  • Promotional Mix A combination of communication
    tools, like advertising and store management,
    that sells targeted customers about a store and
    its merchandise.

10
Visual Merchandisers
  • Design and execute window and interior displays
    that supports advertising goals.
  • Install promotional signing for in store selling.
  • Produce workable departamental layouts and
    interior decor.
  • Devise merchandise fixture layouts for a day to
    day operations.

11
Visual Merchandisers
  • Place and present merchandise on walls and
    fixtures.
  • Work as a team members with the stores
    promotional staff.

12
Visual Merchandising communicates with costumers.
  • The retail store is the message center, through
    its store, interior design, store layout,
    atmospherics, merchandise presentation, and
    selling services.
  • Atmospherics, a word coined by retailers to
    describe the elements that apeals to our five
    senses and contribute to the overall enviroment
    of the store.

13
Visual Merchandise communicates retail image.
  • Retail image is a combination of tangible and
    intangible factors to describe what a shopper
    thinks about its relationship with a favorite
    store. Images describes not only how the store
    loojs but also how its acts towards its
    costumers.

14
Common tendencies of shoppers
  • Invariant right
  • Petting merchandise
  • Too close for comfort
  • Up systems for furniture stores
  • Americans with disabilities act.

15
Stages in consumer information processing.
  • Exposure
  • Attention
  • Comprehension
  • Agreement
  • Retention
  • Retrieval
  • Consumer Decision Making
  • Action Taken

16
In Store Displays
  • According to Cottons incorporated Lifestyles
    monitor research, Retailers maintain that in
    store displays should do the following
  • Communicate the latest trend in fashion.
  • Assist the costumer in his decision.
  • Create an ecxiting enviroment in the store.

17
Visual Merchandising
  • Visual merchandising can transform a shopper in a
    buyer.
  • Effective displays teach shoppers about using
    multiple basic and accesory items to enhance and
    extence the use of their purchase.

18
Visual Merchandising
  • A fully accessorized visual merchandising
    treatment educates customers when and how to wear
    fashion and trend items.

19
How does visual Merchandising support retailing
trends?
  • Consumerism
  • Self Service
  • Lifestyle trends
  • Shopping villages
  • Store retailling
  • Catalog Shopping
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