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SPONSORSHIP

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SPONSORSHIP Should not be seen as anything other than a Business Transaction, with economic benefits for both parties SPONSORSHIP Sporting clubs, events athletes can ... – PowerPoint PPT presentation

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Title: SPONSORSHIP


1
SPONSORSHIP
  • Should not be seen as anything other than a
  • Business Transaction,
  • with economic benefits for both parties

2
SPONSORSHIP
  • Sporting clubs, events athletes can offer
    potential sponsors the opportunity to
  • 1.    sell product
  • 2.    develop or reinforce a community reputation
  • 3. develop or reinforce an image
  • 4.    develop product image and awareness
  • 5.    carry out product demonstrations
  • 6.    cater to the personal interests of
    management
  • 7.    offer a sales force, client, or corporate
    incentive

3
Three major trends in sponsorship
  • 1.    Big events.
  • 2.    Increased competition for the sponsorship
  • dollar.
  • 3.    Increased funds in the sponsorship pool.

4
Four parts of a sponsorship search
  • the proposal document
  • the promotional document
  • 3. The cover letter
  • 4. the plan

5
THE PROPOSAL DOCUMENT
  •  
  • 1.    The Proposal Statement
  • 2.    The Rationale
  • 3.    Background Information
  • 4.     Sponsors Benefits
  • 5.    Contact Name and Number

6
THE PROMOTIONAL DOCUMENT
  • Should achieve two things
  • 1.    capture instant attention.
  • 2.    tantalise the reader with what it has to
    offer

7
THE COVER LETTER
  • 1.    no more than one page in length
  • 2.    personalised to each would be sponsor.
  • 3.    constructed to highlight the major selling
  • points of the proposal.

8
THE PLAN
  •  
  • Identification of Potential Sponsors
  • 2. Initial Contact with Potential Sponsors
    (by phone)
  • Send cover letter, Sponsorship document and
    promotional document 
  • 4. Follow-up phone call (about one week after
    mailing)
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