How to get the Most out of your website? Basics Of seo

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Basics Of
Search
Engine
Optimization
How to get the Most out of your website?
Improvise Adapt Overcome
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Table of contents

• Search Engine
• How search works?
• Search Engine Optimization
• On page SEO Introduction
• Off page SEO Introduction
• On page SEO
• Off page SEO

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What is search engine???

• A Web search engine is a software that is
  designed to  search for information on the world
  wide web The search results are generally
  presented in a line of results often referred to
  as search engine results pages (SERPs)

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Major search engines

• Bing, Google, Yahoo

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How search works ?
SEARCH STARTS WITH THE WEB
IT'S MADE UP OF OVER
 30 TRILLION
individual PAGES
AND IT'S CONSTANTLY GROWING

• Crawling and Indexing

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Crawler( Spider ) navigates the web by CRAWLING.
That is crawler follow links from page to page
Then the bot sorts the pages By their Content
and other factors
It's over
100 million
gigabytes
And bot keep track of it all in THE INDEX
A Web crawler is an Internet bot that
systematically browses the World
Wide Web, typically for the purpose of Web
indexing. A Web crawler may also be called a Web
spider
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Search Engines have programs   formulas to
deliver the Best Results possible
ALGORITHMS

• Site page Quality
• Freshness
• Safe search
• User Context

Algorithms pull
Relevant
Index
Documents from the
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And you get THE RESULTS
In SERP( Search Engine Result Pages)
Example
Advertisement Goes Here
And Here
And Here You Get your Organic Results
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Statistics of Search Engine Result Page
CTR Click Through Rate
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Search Engine Optimization
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Search engine optimization is often about making
small
Modifications
to parts of your website.
Its Done to improve

Quality
Quantity
Of traffic to a website from Search engine
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On Page SEO
On page optimization is the modifications Done on
the page/HTML coding.
Off-page optimization refers to factors that are
off-site or depends not on the coding on your
page but have an effect on your Web site or Web
page listing in natural search results
Off Page SEO
Every Coin Have Two Sides
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ON page optimization
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On Page SEO

• A title tag tells both users and search engines
  what is the topic of each page is.
• Page title contents are displayed in search
  results
• Avoid
• choosing a title that has no relation to the
  content on the page.
• using default or vague titles like "Untitled" or
  "New Page 1
• stuffing unneeded keywords in your title tags

Create unique, accurate page titles
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On Page SEO
Avoid writing a description meta tag that has
no relation to the content on the page. using
generic descriptions like "This is a web page"
or page about___ filling the description with
only keywords using a single description meta
tag across all of your site's pages or a large
group of pages
Accurately
summarize
the page's content and
Use unique
descriptions for each page
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On Page SEO
Avoid choosing generic page names like
"page1.html" using lengthy URLs with
unnecessary parameters and session IDs using
excessive keywords likeseo-seopakages-pakageseo-s
eoservice.html" having deep nesting of
subdirectories like ".../dir1/dir2/dir3/dir4/dir5/
dir6/page.html"
Use Better URL Structure
Creating descriptive categories and filenames
for the documents on your website can not only
help you keep your site better organized, but it
could also lead to better crawling of your
documents by search engines
Bad URL Structure
Good URL Structure
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On Page SEO
Use texts to navigate users from one page to
another, it helps crawlers to easily understand
your site. Avoid the extensive use of images,
java scripts or dropdown menu for
navigation. Use a custom 404(page not found)
page. This can help to improve user experience by
guiding them back to working pages when they end
up in a page that not exist in our page by
following a broken link or entering a wrong url.
Users and Search engines Love Sites with Good
Navigation structure
Use Site maps, One for users One for Search
Engines
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On Page SEO
Write your contents in a easy to read text, users
love well written contents. Stay on your topic,
dont slip away from one topic to another. Try
to write your content with fresh ideas and
present it in a creative way. Use anchor texts
to navigate through the contents or to related
posts. Avoid creating contents primarily for
search engines.
Quality
Content
Think from users point of view and prepare your
content, try to include the words users may
search for certain items/ services
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On Page SEO
Give sitemaps for images, here you can provide
more details about the image for the search
engine. Use alt tag if you are using image as
link, this will help crawlers to know more about
the page you are linking to. Dont use -generic
terms as your image file name, lengthy alt tags
and keyword stuffing when naming the images.
Optimize the
Alt tag Beautiful sunset
Images
On your site
Use small but descriptive alt tags for
images. Store your images in same folder and
manage them using same format.
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On Page SEO
Practice good use of
heading tags
Heading tags helps to catch users eye, so use
them wisely.
Use header tags only on right places. Too much of
anything is not good
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On Page SEO
Use Robots.txt
To block the pages on your site that need not to
be crawled by the crawler.
Dont use robots.txt to block sensitive contents.
Even though it will be blocked from crawling,
users still can peek into the pages by directly
giving the URL.
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On Page SEO
U SE
If you want to tell the crawler not to follow
certain links on your site then you can use
relnofollow attribute.
It can Help you to
To prevent the possibility of spamming
Comment
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On Page SEO
IN short
Make your website
For the Users
The way they like it and expect it
Make your users make happy and you will
automatically do better Business
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Off page optimization
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Off Page SEO
A website with good content alone cant make you
on top of SERP !!!
Other factors are
The brand factor
Social signals
Backlinks
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Off Page SEO
Brands rank in the 1st position, even if they do
not meet certain criteria, or if they do not meet
them to a sufficient extent. Conclusion From
Google's perspective, brands have a special role
and are strongly preferred by being ranked first
in SERPs.
The brand factor
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In most markets Brands Dominates With a market
share more than
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Off Page SEO
Each likes/shares/tweets values in SEO.
Social signals
More the popularity in social media site the more
you get on SEO and Sales basis .
Social media popularity also boosts brand value.
Social signals brings more traffic and
conversions than any other medium in short span
of time.
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Off Page SEO
The more links pointing towards your site the
more your SEO value
But the links should be from Relevant sites
Avoid links from link farming sites, network
sites, adult sites, expired domains etc
Make sure that the links follow anchor text
diversification, landing page diversification etc
Backlinks
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Off Page SEO
What to do ?
Article Submission
Articles can be used to tell about the company,
products and services, to present your case
studies, latest findings etc. Your article should
have something unique to keep you apart from all
other craps.
Articles should be content worthy, Well
researched Well presented. Article may not
bring much SEO value but These can be used to
boost your brand value, to keep constant
interactions with clients or the market and to
increase the online presence .

BRAND
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Off Page SEO
What to do ?
Directory Submission
Now a days people prefer directories to find
better products and services since searching in a
directory is easy, categorized properly and also
you can view comments and reviews when compared
to normal search engines
Directory submission should be performed with
extreme care. You should avoid -network, other
language, irrelevant directories. Listing in
country directory will help you If you are
concentrating on specified country, Relevant
Niche directory submission is also a good
practice.

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Off Page SEO
What to do ?
Press release distribution
You can use press release to tell your targeted
audience about your new products, services
policies. If you are new to the business you can
use the same to announce your launching.
Press release can be used for brand exposure,
brand history, frequent announcements and reach.
PR can bring solid backlinks to your site.

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Off Page SEO
What to do ?
Video distribution
Videos are viral on the web, a good video can
get more than 10000 hits a day. So if you have a
video its important to share and distribute to
the web to get high exposure.
Document sharing
Another way to spread your idea through internet
fast and effectively document sharing. You can
share ppt, pdf, doc, spread sheet, word files as
document sharing

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Conclusion
Off Page SEO
On Page SEO
Money
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