Description:
Companies like Shop Direct began a trend last year of aligning their catalogue printing with their online business through interactive engagement across different platforms. For example, in April 2012, one of Shop Direct´s magazines introduced a very original feature: readers could watch a video of an interior designer introducing different design items when pointing their mobile devices at an image of the designer. Since then, many catalogues and magazines all over the world have continued to introduce original features aimed at connecting online and offline marketing strategies. – PowerPoint PPT presentation