5 Great Off-Page SEO Strategies that Help Your Site Rank on Google

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Digital Matters Blog
blo g.act ivat emedia.co m /post
/55192060196/5-great -o?-page-seo-st rat egies-t
hat -help- your-sit e Search engine
optimisation (SEO) plays a huge role in getting
your website a good placement on Googles search
results. You invest time in putting in the right
keywords into your heading, titles, and anchor
texts. Apart from providing high-quality
articles, you also publish videos and images just
to vary your content.
The questi on i s, Are these e?orts enough to
get your si te l i sted i n the ?rst page of
Googl es search resul ts? Al though what you
do ON your websi te matters, desi red resul ts
can be achi eved by pai ri ng i t wi th strategi
es that need to be performed OFF your si
te. Here are some o?-page SEO techni ques that
you can l ook i nto 1) Guest blogging Wri ti
ng for another bl og i s a great way to bui l d
rel ati onshi ps wi th peopl e wi thi n your ni
che. Apart from that, here are other reasons that
make thi s type of acti vi ty worth your whi l
e It allows you to reach a larger audience. You
may have a set of l oyal fol l owers who eagerl
y anti ci pate what you are goi ng to put out
next. Posti ng on another persons bl og hel ps
expand your audi ence beyond those who regul arl
y read your content. Who knows, maybe you coul d
even gai n new fol l owers through your guest bl
oggi ng e?orts. It drives tra?c to your website.
Reachi ng a new set of peopl e by wri ti ng for
another bl og i s a great way to i ncrease the
number of vi si tors to your si te. Hence, i t i
s i mportant to wri te about topi cs that are i
nformati ve, engagi ng, and rel evant. Doi ng thi
s boosts the chances of dri vi ng tra?c your way.
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• It builds your reputation within your sector.
  Shari ng your i deas and ti ps on i ndustry-rel
  ated subj ects hel ps peopl e see you as a rel i
  abl e source of
• i nformati on. Through thi s, you can get new fol
  l owers who woul d want to read the next arti cl
  e you put out.
• It helps build links to your site. Earni ng l i
  nks i s vi tal i n achi evi ng hi gh
• ranki ngs on search engi nes. Thi s i s why i t i
  s cruci al to come up wi th posts that provi de
  useful i nformati on to i ncrease i ts chances
  of i t bei ng accepted as a guest post.
• Blog commenting
• Apart from wri ti ng your own content, i t hel ps
  to vi si t other bl ogs i n your ni che. Take ti
  me to read the posts and l eave a comment to show
  your appreci ati on or add val ue to i t.
• The l ast bi t i s parti cul arl y useful i n
  cases where a l ot of conversati on has al ready
  taken pl ace. If you have somethi ng of substance
  to add, dont hesi tate to share
• thi s through the comments.
• Furthermore, i f you have arti cl es wi th
  content rel evant to the di scussi on, provi de a
  l i nk back to i t al ong wi th your response.
• Doi ng thi s i s a great way to bui l d rel ati
  onshi ps wi th those who share your i nterests.
  Apart from that, i t al l ows you to gai n new
  fol l owers as wel l .
• Forum posting

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• Bei ng l i sted i n top di rectori es such as
  DMOZ and Yahoo Di rectori es hel ps you get hi
  gh-qual i ty backl i nks to your si te. It i s al
  so i mportant to provi de meaty
• descri pti ons for your websi te to i ncrease the
  chances of bei ng accepted. In addi ti on, be
  sure to choose an appropri ate category to make
  the l i sti ng more rel evant.
• 5) Social bookmarking
• Submi tti ng your si te or any of your content to
  si tes such as Del i ci ous, Di gg, and Stumbl
  eUpon i s a great way to get tra?c and backl i
  nks. Al ways remember to use the ri ght category
  when shari ng content on these si tes to make i t
  more
• meani ngful . Pl us, do not forget to use the
  appropri ate tags so users can easi l y ?nd what
  you shared through the keywords you provi ded.
• Lastl y, i t i s i mportant to add soci al medi
  a e?orts i nto the mi x. Popul ar networki ng si
  tes, l i ke Facebook, Googl e, Li nkedIn, and
  Twi tter, hel p boost your onl i ne presence. Pl
  us, soci al si gnal s such as 1s, l i kes,
  shares, and retweets hel p get your si te to the
  top of search resul ts. So, shari ng frequentl y
  through soci al medi a channel s i ncreases the
  chances of getti ng a good posi ti on on Googl
  es resul ts pages.
• Parting thoughts
• Dri vi ng tra?c to your websi te and bei ng l i
  nked to by other si tes are great ways to get a
  good pl acement on Googl e. The strategi es menti
  oned above are j ust a few of the methods you can
  use to achi eve hi gh ranki ngs. Al though i t
  may take ti me to see desi red resul ts, starti
  ng as earl y as possi bl e sl owl y takes you
  there.
• About the Author
• Ri chard Eaves i s a Di gi tal Marketi ng Speci
  al i st who oversees more than 300 campai gns for
  Smart Tra?c, a London SEO company that o?ers
  search-marketi ng strategi es for vari ous
  compani es.
• Need help with your digital strategy?