4 Tips For Your Custom Polo Shirts - PowerPoint PPT Presentation

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4 Tips For Your Custom Polo Shirts

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Need a promotional polo shirt? Or interested in a custom polo shirt? Read these 4 tips before making any wild purchases! – PowerPoint PPT presentation

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Title: 4 Tips For Your Custom Polo Shirts


1
4 Tips For Your Custom Polo Shirts
  • Presented by Shoplet Promos

2
You decided your company needs polo shirts now
what?
  • Here are 4 things to think about before moving
    forward!

3
Questions to ask
  • 1. Who is your recipient?
  • 2. What is your budget?
  • 3. What type of polo shirt should I buy?
  • 4. What color and size should I buy?

4
Target Market
  • Does your market wear polo shirts?
  • Certain demographics do NOT wear polo shirts
    unless they are obligated to through work
  • If this demographic is your brands target
    market, DO NOT BUY PROMOTIONAL POLO SHIRTS
  • It may dilute your brand and confuse consumers

5
Target Market
  • Are your employees going to be the recipients of
    the custom polo shirts?
  • Popular way to promote team unity and to appear
    more credible to customers

6
Target Market
  • So, who will wear it?
  • Young professionals?
  • Interested in fashion?
  • Business casual?
  • Golfers? Athletes?
  • May require different styles of promotional
    shirts

7
Budget and Goals
  • What is your overall budget?
  • What are your goals?

8
Budget
  • With literally hundreds of Polo Shirt options,
    your budget is KEY
  • Cost effective Polo Shirts will allow you to
    purchase more shirts with your budget leading
    to more people seeing your logo and more
    impressions
  • High quality Polo Shirts may be kept longer by
    recipient. A satisfied customer will lead to an
    increase in brand awareness and brand loyalty

9
Goals
  • Quality vs. Quantity
  • Higher reach? Want as many people to recognize
    your logo as possible? Go for Quantity
  • Increase brand loyalty? Impress at a Trade Show?
    Go for Quality
  • The correct answer it depends and its most
    likely a combination of both strategies

VS.
10
Styles
  • The fun part!
  • Choosing what style to purchase!
  • Fabric Type
  • Colors
  • Sizes
  • Extras?

11
Fabric Type?
  • There are so many styles to choose from you
    need to make sure your fabric works with your
    market
  • For example Upscale, dressy mercerized cotton
    polo or athletes, active moisture wicking polo

Upscale!
Athletic!
12
Colors
  • Unlike a clothing line, you cant offer many
    different color options
  • Does it compliment your logo design?
  • Does it fit within your brand colors?

13
Sizes
  • If you dont know exact sizes, choose a nice
    distribution of sizes
  • XS to XXXL

14
Variety
  • Dont forget to get Mens Polo Shirts, Womens
    Polo Shirts and Youth Polo Shirts if applicable!

15
Overview
  • 3 Things To Focus On
  • Who is your recipient?
  • TARGET MARKET
  • WHAT DO THEY WANT
  • What is your budget?
  • QUALITY vs. QUANTITY
  • RIGHT BALANCE
  • What style should you buy?
  • FABRICS, COLORS, SIZES

16
Presented by
  • Shoplet Promos
  • For all your promotional product needs
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