Information Technology: The Changing Roles of 21st Century Universities - PowerPoint PPT Presentation

Loading...

PPT – Information Technology: The Changing Roles of 21st Century Universities PowerPoint presentation | free to download - id: 414a8-YjcxY



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Information Technology: The Changing Roles of 21st Century Universities

Description:

spinning DVDs and Internet pet food companies. Implicit computing (21st century) ... overestimated online customer base. ineffective value proposition ... – PowerPoint PPT presentation

Number of Views:1374
Avg rating:3.0/5.0
Slides: 47
Provided by: ncsa
Learn more at: http://www.unc.edu
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Information Technology: The Changing Roles of 21st Century Universities


1
Information Technology The Changing Roles of
21st Century Universities
  • Dan Reed
  • Dan_Reed_at_unc.edu
  • Chancellors Eminent Professor
  • Vice Chancellor for IT
  • University of North Carolina at Chapel Hill
  • Director, Renaissance Computing Institute
    (RENCI)
  • Duke University
  • North Carolina State University
  • University of North Carolina at Chapel Hill

2
Information Technology The Lever
  • The 21st century is about knowledge economies
  • managing information for competitive advantage
  • Universities are in the knowledge business!
  • creation, preservation, transmission, and
    application
  • IT is about knowledge management
  • education, research, service and business
    processes
  • Two relevant entities at UNC Chapel Hill
  • Information Technology Services (ITS)
  • Renaissance Computing Institute (RENCI)

Give me a place to stand and a lever long
enough, and I will move the world. Archimedes,
287-212 BC
3
Presidents IT Advisory Committee
  • Computational Science Ensuring Americas
    Competitiveness
  • A Wake-up Call The Challenges to U.S.
    Preeminence and Competitiveness
  • Medieval or Modern? Research and Education
    Structures for the 21st Century
  • Multi-decade Roadmap for Computational Science
  • Sustained Infrastructure for Discovery and
    Competitiveness
  • Research and Development Challenges

4
Exemplar 21st Century Challenges
  • Population growth
  • severe weather sensitivity
  • statewide impact
  • geobiology and environment
  • economics and finance
  • sociology and policy
  • Economics and health care
  • longitudinal public health data
  • environmental interactions
  • genetic susceptibility
  • heart disease, cancer, Alzheimer's
  • privacy and insurance
  • public policy and coordination

5
Severe Storm Modeling
  • 10T U.S. economy
  • 40 is adversely affected by weather and climate
  • 1M in loss to evacuate each mile of coastline
  • we now over warn by 3X!
  • average over warning is 200 miles (200M/event)
  • Multiple models
  • atmosphere, ocean, geography
  • biology, fishing, environment
  • economic and social
  • Goal
  • timely and accurate forecasts
  • using dynamic adaptation
  • Attributes
  • integrated monitoring and analysis
  • data capture and adaptive analysis
  • LEAD Grid
  • Linked Environments for Atmospheric Discovery
  • Oklahoma, Indiana, UCAR, Colorado State, Howard,
    Alabama
  • Millersville, NCSA, North Carolina

6
June 26, 2000
7
Genotype-Phenotype Correlation
Society
Human Genetics
DETECTION INTERVENTION TREATMENT
Mouse Genetics
DETECTION VALIDATION CHARACTERIZATION
Mouse Genetics
8
The Pace of Innovation is Quickening
Television
100
Telephone
Electricity
Radio
Automobile
VCR
Penetration
50
PC
Cellular
20
Internet
Source Council on Competitiveness
0
25
50
100
125
150
75
Years
  • Social compacts and acceptable use
  • historically, generally over a generation
  • generational internalization is no longer
    possible
  • Concomitant economic dislocation
  • learning for a lifetime

9
Understanding the Future
  • Some rules of thumb
  • in the near term, we overestimate change
  • in the long term, we underestimate changes
  • Outside their field of expertise
  • experts are often better at predictions
  • the contra-Delphi effect
  • Inventing the future is far more successful
  • recognize exponentials
  • quantitative change brings qualitative change
  • Technological and social change
  • move at different rates and have differing
    consequences
  • Consider digital music
  • born of storage technology advances
  • bred social and business change

10
Qualitative Change
1972
80 GB in 2004
5 MB in 1956
11
Digital Photography
  • Digital camera sales
  • now exceed analog
  • Kodak (January 2004)
  • cutting up to 15,000 jobs

Source GfK Marketing Services
12
Digital Reality The Exponentials
  • Megabyte
  • a small novel
  • Gigabyte
  • a pickup truck filled with paper or a DVD
  • Terabyte one thousand gigabytes 1000 today
  • the text in one million books
  • entire U.S. Library of Congress is ten terabytes
    of text
  • Petabyte one thousand terabytes
  • 1-2 petabytes equals all academic research
    library holdings
  • coming soon to a pocket near you!
  • soon routinely generated annually by many
    scientific instruments
  • Exabyte one thousand petabytes
  • 5 exabytes of words spoken in the history of
    humanity
  • See www.sims.berkeley.edu/research/projects/how-mu
    ch-info-2003/

Source Hal Varian, UC-Berkeley
13
The Six Computing Eras
  • Big Iron (post WW II)
  • vacuum tubes and campy science fiction movies
  • Mainframe (60s/70s)
  • spinning tapes and bad science fiction movies
  • Workstations (70s/80s)
  • spinning disks and Star Trek
  • PCs (80s/90s)
  • spinning CDs and Jurassic Park
  • Internet (90s)
  • spinning DVDs and Internet pet food companies ?
  • Implicit computing (21st century)
  • IPods and The Matrix
  • embedded intelligence in everyday objects
  • number of processors/person ? infinity

14
Social Process Implications
  • Social compacts and acceptable use
  • historically, generally over a generation
  • telegraph, telephone, automobile
  • today, the pace of change has accelerated
  • generational internalization no longer possible
  • Concomitant economic dislocation
  • learning for a lifetime
  • Applications and ethics
  • right/wrong and consensus
  • informed debate and engagement
  • Diverse domains
  • biomedicine, environment, business,

15
Information and Social Processes
  • Google
  • its a search engine, its a verb,
  • Blogs
  • published self-expression
  • Instant Messenger
  • social networks
  • Wireless messaging
  • semi-synchronous
  • Internet commerce
  • the dot.com boom/bust
  • EBay, Amazon
  • Spam, phishing,
  • anti-social behavior

Web Browser 12 Years Ago
16
Attention as a Scarce Resource
  • What information consumes is rather obvious
    it consumes the attention of its recipients.
    Hence a wealth of information creates a poverty
    of attention, and a need to allocate that
    attention efficiently among the overabundance of
    information sources that might consume it.
  • Herbert Simon

17
University Data Challenges
  • Multiple cultures
  • arts, humanities and social sciences
  • sciences and engineering
  • Many scholarly communication approaches
  • books, monographs, journals, conferences
  • access time, priority and intellectual property
  • multiple media and expression
  • text, audio, video, artifacts, performances,
  • primary and secondary source materials
  • professional societies and private publishers
  • Institutional repositories
  • multiple visions and roles
  • digital archives and/or alternative publication
    venues
  • research and education
  • access modes and goals, not just articles or
    books
  • longitudinal access and lifelong learning
  • what and how much to save
  • declining cost of storage and simplicity of
    deposit

18
Phishing and Identity Theft
19
Privacy and Security Eternal Tension
  • But it was all right, everything was all
    right, the struggle was finished. He had won the
    victory over himself. He loved Big Brother.
  • George Orwell

20
Even McDonalds Can Outsource
  • If you're in L.A.... and you hear a person
    with a North Dakota accent taking your order,
    you'll know what we're up to," McDonald's Chief
    Executive Jim Skinner told investors during a
    presentation at the Bear Stearns Retail,
    Restaurants and Apparel Conference in New York.
  • You have a professional order taker with
    strong communications skills whose job is to do
    nothing but take down orders, said Matthew
    Paull, McDonald's chief financial officer.
  • Why outsource?
  • increased accuracy
  • fewer incorrect orders
  • reduced wait time
  • higher customer satisfaction
  • more customers served

21
The World Is Flat
  • North Carolinas competitors are not
  • Boston, Atlanta, Chicago, Los Angeles,
  • The competition is global
  • Bangalore, Mumbai, Shanghai, Seoul,
  • Costs of information flow
  • are approaching zero
  • Global economic winners will
  • have a better trained workforce
  • have the ability to participate globally
  • be horizontally, not vertically integrated
  • nobody is best at everything

22
Lessons for North Carolina
  • Evolving economy
  • shrinkage
  • agriculture, textiles, furniture,
  • growth
  • banking/finance, biotechnology, IT
  • Shifting demographics
  • rapid Hispanic population growth
  • changing age distributions
  • Globalization
  • virtual organizations
  • come as you are structures
  • Embrace change, for it brings opportunity!
  • albeit with pain and dislocation

23
Evolving University Roles
  • American university eras
  • pre and post-colonial
  • private and original state universities (e.g.,
    UNC-CH)
  • land grant
  • many state universities (e.g., NCSU)
  • post World War II
  • GI bill and educational democratization
  • today, the fourth wave
  • economic drivers and continual re-education
  • A new compact with the citizens
  • lifelong education and economic competitiveness
  • knowledge economy leverage
  • value chain enhancement
  • Intelligent application of IT is a powerful force

24
Roles of Great Universities
  • Frame and lead the debate on critical issues
  • shape state, national and international positions
  • Train tomorrows leaders
  • public and private
  • Enrich the human experience
  • scholarly, cultural, social and recreational
    activities
  • Nurture and broaden participation
  • the common wellspring of humanity
  • Produce and transfer new knowledge
  • the raw material of the knowledge economy
  • Sustain lifelong education
  • knowledge for a lifetime and refreshed skills for
    a profession
  • Catalyze economic development
  • job creation and corporate competitiveness

25
Science and Engineering Degrees
  • Population ratios
  • 24 year olds
  • NSE degrees
  • Natural Science Engineering
  • Changing behavior
  • U.S. implications
  • globalization and innovation
  • 21st century economy

Source NSF SE Indicators, 2004
26
Bachelors Degree Holders 2002
Source NSF SE Indicators, 2004
27
Engagement and Economics
Bohr
Pasteur
Understanding Driven
Edison
Use Driven
28
Industry/Academic Relationships
  • Industry
  • create marketable products
  • return fair shareholder value
  • be a good corporate citizen
  • effective working environment
  • Environment
  • relatively short timelines
  • applied RD
  • proprietary bias
  • frequently productize
  • Universities
  • educate students and staff
  • generate knowledge
  • take research risks
  • Environment
  • relatively long timelines
  • basic research
  • openness bias
  • less frequently productize

Innovation Collaboration
Prototypes Production
29
Lessons from the Dot.Com Bust
  • Pets.com
  • founded in 1999
  • February 2000 IPO for 82.5M
  • IPO at 11/share
  • ultimately closed at 0.22/share
  • national TV marketing
  • 2M Super Bowl spot
  • 20M total in 1999
  • 1.8M visitors/month by October 2000
  • 570,000 customers
  • Lessons
  • outspent rivals 21
  • overestimated online customer base
  • ineffective value proposition
  • did not offer compelling rationale
  • sold below cost with free shipping
  • My grandmother told me, Good judgment comes from
    experience. Experience comes from bad judgment.

30
Lessons from the Dot.Com Bust
  • Dot.Com strategies
  • build customer brand
  • increase web site traffic
  • Lessons
  • recognize costs
  • customer acquisition
  • service fulfillment
  • make money ?
  • The irrational exuberance happened before
  • vehicle manufacturing
  • 2600 U.S. companies since 1896
  • only two remain (Ford and GM)
  • high-end commercial aircraft
  • only our friends at Boeing remain

31
Lessons from the Dot.Com Bust
  • Competitive advantage
  • low cost or differentiation at a premium
  • operational effectiveness or strategic
    positioning
  • Customer value proposition
  • identify it clearly and never forget it
  • eBay provides a market for rarities
  • Customer base retention
  • simplify customer return and repurchase
  • Amazon retains credit card and preference data

Procurement and Logistics
Manufacturing and Operations
Outbound Logistics
Sales and Marketing
Service
Human Resources
Technology
Management
32
Technology Adoption Cycles
Based on Gartner Group Idea
33
Carolinas Institutional Priorities
  • Strengthen faculty recruitment, retention,
    development
  • Create richest possible learning environment for
    undergraduate, graduate and professional students
  • Invest in centers of excellence in research and
    creativity
  • Enhance Carolinas engagement with North Carolina
    and the world
  • Successfully complete campus development plan
    begin Carolina North
  • Determine strategies to direct resources to
    highest priorities
  • Define Carolinas role as a leader

34
Information Technology Services (ITS)
  • Ten technical areas
  • communications
  • financial planning and HR
  • teaching and learning
  • research computing
  • telecommunications
  • IT infrastructure operations
  • enterprise data management
  • enterprise applications
  • user support and engagement
  • security
  • Mission
  • empower faculty, staff, students
  • advance Carolina institutional missions
  • Organizational structure
  • integrated three separate elements
  • academic and research computing (ATN)
  • administrative computing (AIS)
  • systems and procedures
  • created ITS advisory committees
  • customer engagement
  • Senior leadership
  • VC for IT and CIO
  • Dan Reed
  • Associate VC and Deputy CIO
  • Robyn East (from GWU)
  • Associate VC for Planning
  • John Oberlin

35
ITS Is
  • Security and privacy services
  • Computer laboratories
  • IT Response Center (ITRC)
  • Campus licensed software
  • Carolina Computing Initiative (CCI)
  • Blackboard and distance education
  • Electronic classrooms
  • On-campus telephone company
  • Campus network and email
  • Administrative applications
  • Research computing support
  • and many more things

36
Selected ITS Goals
  • Implement Enterprise Resource Planning systems to
    replace aging administrative systems, integrate
    major business functions and enable more
    effective management of Carolinas 2B
    enterprise
  • Upgrade the campus network infrastructure to
    state-of-the-art capacity, enabling the services
    of the future integrated telephony and
    networking
  • Develop a storage infrastructure that will
    adequately accommodate academic and research
    computing needs
  • Develop the physical IT infrastructure to
    accommodate growth in buildings, programs and IT
    adoption
  • Develop new and innovative applications of IT in
    the classroom and across the curriculum

37
Admissions
Student Web Services - Student Central
Student Information Services
Student Web Services - Applicant Central
Billing for Tuition and Fees
Student Aid
Student Housing
Academic Advising
Institutional Reporting
External Agencies Online Interfaces
Student Records - Grades, Transcripts, etc.
Degree Audit
38
Finance Central
Financial Records System
InDEPTh
Finance and Administration
Payroll
Accounts Payable System
Position Management
Research Grants Accounting
Benefits System
Investments Management
Training and Development System
Coeus
Employee Records
Budget System
Tarheel Temps
Admissions
Asset Accounting
Student Web Services - Student Central
Person ID (PID) Management System
Student Information Services
Student Web Services - Applicant Central
Cash Receipts
Employment System
Travel Accounting
Billing for Tuition and Fees
InPower Human Resources Information System
Purchasing System
Student Aid
Capital Improvements Facility Planning Design
Materials Management Inventory Control System
Student Housing
Utilities Billing System
Academic Advising
MAXIMO Cogeneration Facility System
Equipment Tracking
ONE Card System
Institutional Reporting
Inventory Tracking
Printing Services Management System
Work Order Tracking
External Agencies Online Interfaces
Facilities Personnel System
Student Stores Retail Management System
Student Records - Grades, Transcripts, etc.
Facilities Maintenance Enterprise
Job Tracking
Degree Audit
Inventory
Campus Police System
Time Material Tracking
Environmental Health and Safety Management
Information System
Motor Vehicle Tracking
Mailing Services System
Insite Space Management System
Facilities Equipment Tool
Facilities Procurement
Information Technology Purchases System
39
Data Warehouse
Other University Applications
Telecommunications Billing System
Finance Central
Alumni Records System
Finance and Administration
Payroll
Accounts Payable System
Position Management
Coeus
Admissions
Benefits System
Student Web Services - Student Central
Investments Management
Development Office Contributor Records System
Training and Development System
Student Web Services Applicant Central
Employee Records
Student Records - Grades, Transcripts, etc.
Budget System
Tarheel Temps
Asset Accounting
Continuing Education Management System
Person ID (PID) Management System
Billing for Tuition and Fees
Cash Receipts
Employment System
Student Aid
Travel Accounting
Student Information Services
InPower Human Resources Information System
UNC Physicians Associates Medical Billing System
Purchasing System
Student Housing
Materials Management Inventory Control System
Academic Advising
Institutional Reporting
ONE Card System
Computer Repair Center System
External Agencies Online Interfaces
Printing Services Management System
Degree Audit
Student Stores Retail Management System
Other State Agencies
Campus Police System
Environmental Health and Safety Management
Information System
Office of the President Financial System
Insite Space Management System
UNC Television Contributor Records System
Information Technology Purchases System
Campus Directory
40
Campus Strategic IT Planning
  • Tied to campus strategic plan
  • becoming Americas best public university
  • Coordinated planning groups
  • overall strategic IT plan

Research Scholarship Committee
Enterprise Applications Committee
Coordinating Committee
Communication Networking Committee
Education Learning Committee
41
Renaissance Computing Institute
  • RENCI vision
  • a multidisciplinary institute
  • academe, commerce and society
  • broad in scope and participation
  • from art to zoology
  • Objectives
  • enrich and empower human potential
  • faculty, staff, students, collaborators
  • create multidisciplinary partnerships
  • science, engineering and computing
  • commerce, humanities and the arts
  • develop and deploy leading infrastructure
  • driven by collaborative opportunities
  • enable and sustain economic development
  • Multidisciplinary team model
  • scientists, creative artists, and computing
    researchers
  • exploring new approaches to old and new problems
  • Leverages research excellence
  • Targets statewide opportunities

42
Renaissance Presence Multiyear Rollout
National Lambda Rail (Washington)
Triad
RTP
Asheville
Greenville
Charlotte
Wilmington
Fiber Optic links
National Lambda Rail (Atlanta)
  • Components
  • optical networks, infrastructure, collaboration
    and people

43
The Barriers of Time and Space
National Lambda Rail (NLR)
  • Networks are the 21st century interstate highway
    system
  • expertise and information, the real product

44
Projecting Presence
  • Many modalities
  • Access Grid, network-enabled group meetings
  • remote sites, following the people, opportunities
    and money
  • mobile presence, to opportunities and remote areas

45
RENCI Distributed Vision
46
RENCI and Strategic Competitiveness
  • Industry challenges
  • quarterly profits
  • international competition
  • little R and big D
  • The Innovators Dilemma
  • Crossing the valley of death
  • new technologies and ideas
  • the pipeline of new ideas
  • committed and experienced staff
  • university and industry engagement
  • Lessons from the NCSA experience
  • industrial examples
  • Caterpillar virtual environments and design
  • Motorola rescue channels and standards
  • Allstate data mining
  • Eli Lilly drug screening
  • hundreds of millions of dollars in savings
  • 101 investment advantage

47
Thanks for Your Interest!
About PowerShow.com