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Sony Display Products Brief Overview

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Sony Display Products Brief Overview Projection Technology Update New Projector Specification Multiple Manufactures using including Epson and Sony Visual performance ... – PowerPoint PPT presentation

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Title: Sony Display Products Brief Overview


1
Sony Display Products Brief Overview
2
Projection Technology Update
  • New Projector Specification
  • Multiple Manufactures using including Epson
    and Sony
  • Visual performance measurement
  • Improving Projector Technology
  • Cost of Ownership
  • Improving Longevity

3
New Projector SpecificationColor Light Output
  • Projector Specifications Quantifying visual
    perception
  • Brightness
  • Resolution
  • Contrast Ratio
  • Projectors built to meet a spec... not overall
    image fidelity

4
White Brightness
Current Brightness specification only measurers
the maximum level of White
http//www.cis.rit.edu/fairchild/PDFs/PAP23.pdf
5
1-Chip DLP Technology
To offset the loss of light, DLP makers use a
white segment to boost lumens. However, this
reduces Color performance.
Projection Lens
Optics
Lamp
Single DMD
Color Wheel
6
1-Chip DLP Technology
Size of the white segment determines the White
lumens specification. Butat the expense of Color
performance!
Projection Lens
Optics
Lamp
Single DMD
Color Wheel
7
Color Tradeoff
2500 White Lm
3000 White Lm
8
New Metric Color Light Output
  • Color Light Output is a metric that measures a
    projector's ability to deliver
  • color

9
Color Light Output
White Light Output
White Light Output
3000 Lumens
2700 Lumens
10
Sonys
  • Sonys New Imager Technology

11
LCD Improvements
  • New Optical Component
    Technology
  • Improved Video Performance
  • Improved Optical efficiency
  • Improved Longevity

12
  • Improved Picture Quality
  • Narrower cell gaps as low as 12 um
  • Previous generation 3 times as much
  • Smoother image much less screen door

13
  • Improved Optical Efficiency
  • More light on the screen with less lamp power
  • Use smaller lamps less expensive lamps
  • Use Less electricity
  • Produce less heat
  • TCO is less

14
  • Improved Optical Efficiency
  • Consider this
  • VPL-FX41 5200lms 275w lamp 18.9 lumens per
    watt
  • VPL-PX40 3500lms 265w lamp 13.2 lumens per
    watt
  • Panasonic PTD5700 6000 lms 300W(2) lamp 10
    lumens per watt

15
  • Improved Optical Efficiency
  • Reduces Lamp replacement cost over Projector life
  • Reduces power requirements
  • Reduces heat output

16
  • What wears out on a Projector???
  • Optical Block
  • LCD Panels Polarizers
  • Usually blue channel first
  • UV energy and Heat cause chemical change to
    organic material
  • Think Sunburn
  • IN Conventional optic system
  • Panels have organic based substrate
  • Polarizers are organic based

17
Alignment Layers
Crystal Structure
18
(No Transcript)
19
  • Generation I
  • 2007 First Inorganic Panels Introduced
  • Generation II
  • 2009 Inorganic Panels and Polarizer

VPL-FX40 FE40
VPL-FX41 FW41
20
New VPL-C100 Series Introduction
  • Design Concept
  • Powerful Installable Compact Projector
  • VPL-CX100
  • Successor of CX61
  • 2700lm XGA
  • Delivery from July 07
  • List Price 2,120
  • VPL-CX120
  • Successor of CX63
  • 3000lm XGA
  • Delivery from June 07
  • List Price 2,400
  • VPL-CX125
  • Step-up version of CX120
  • 3000lm XGA with NW function
  • Delivery from July 07
  • List Price 2,530
  • VPL-CX150
  • 3500lm XGA
  • Delivery from June 07
  • List Price 2,730
  • VPL-CX155
  • Step-up version of CX150
  • 35000lm XGA with NW function
  • Delivery from July 07
  • List Price 2,930
  • VPL-CW125
  • 3000lm WXGA with NW function
  • Delivery from Oct 07
  • List Price 3,330

Total x6 models
21
Key Features of New VPL-C Series
  • High Brightness, High Contrast and Crisp image
  • Easy Maintenance

ACF Lens
Conventional Lens
Cover open
Filter
Lamp
22
Install Projector Lineup Positioning
  • NEW High-Resolution (4000 lm)
  • Lecture hall and Boardroom integration
  • SXGA resolution (1400 x 1050)
  • Allows both native WXGA and 720p
  • Center lens, side access for filters and lamp
  • Powered zoom, focus, and lens shift
  • First use of BrightEra panels
  • Direct power on/off (with OffGo)
  • VPL-FE40 (SXGA) Est. Street 7k
  • VPL-FX40 (XGA) Est. Street 5k
  • Keys
  • High resolution, very install-friendly
  • Enhanced Network Functionalities
  • Great Price/Performance

23
Model Summary
VPL-FH300 VPL-FW300
Panel Resolution 2Kx1K (2048x1080) WXGA (1366x800)
Brightness 6000lm 7000lm
Contrast (TENTATIVE) 12001 15001
Power Consumption (TENTATIVE) Max. 820W (2798 BTU) , in standby 27W, 0.5W(Low) Max. 820W (2798 BTU) , in standby 27W, 0.5W(Low)
Weight (TENTATIVE) Around 30.5Kg Around 30.5Kg
Dimensions 699 x 298 x 785 mm 699 x 298 x 785 mm
Only Lensless
24
1. Selling Points
  • High-end application with 2K resolution and 2
    lamp
  • Stylish round design provide sophisticated
  • installation
  • Installation flexibility rich function
    accessory

25
High Specification High Brightness
  • Newly developed Optical unit
  • 2Lamp system
  • Inorganic pre-polarizer
  • BrightEra panel

26

2. Installation Flexibility Power Lens Shift
Vertical shift (side view H.shift0)
Horizontal shift (top view)
H Shift 1/10 H
V Shift 0 3/5V
Shift 3/5 V (Ceiling installation)
1H
1/10 V

1/2 V
Shift 0
1V
Screen center Lens center
Screen center Lens center Set center
Shift 3/5 V (floor installation)
27
VPL-FX41
  • 5000 lumen
  • Same as FX40
  • New Option Lens VPLL-Z1014
  • (1.4-1.8751)
  • Replace FX52 Ships 10/08
  • Bright Era /Inorganic Polarizers

28
VPL-FW41
  • WXGA
  • 4300 Lumen
  • FX41 Chassis
  • February 09

29
Tools
  • PJCalc! Lens calculator
  • Current version is 6.3 available at
  • http//pro.sony.com/bbsc/ssr/cat-projectors/resour
    ce.downloads
  • PJNet
  • Asset Management software same site FREE
  • Projector Station for Airshot
  • Network interface and desktop transfer
  • 3LCD.com
  • Industry site
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