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Incidence of Milk Consumption by Children in Fast Food Restaurants

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... of Milk Consumption by Children in Fast Food Restaurants. Sharon Stoll, Ph.D. ... 46 gave their children the choice of drink when at fast food restaurants (92 ... – PowerPoint PPT presentation

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Title: Incidence of Milk Consumption by Children in Fast Food Restaurants


1
Incidence of Milk Consumption by Children in
Fast Food Restaurants
Mooo...
  • Sharon Stoll, Ph.D.
  • Jennifer Beller, Ph.D.
  • Chelsea Herman
  • Brandon Freitas
  • Julie Matthews
  • Casey McLaughlin

2
Reasons Calcium is Important
  • Required in both bones and in body fluids
  • A deficiency can lead to osteoporosis
  • It activates a protein calmodulin, which helps to
    keep a normal blood pressure
  • May be helpful in preventing hypertension,
    diabetes, and some cancers

3
Calcium Intake
  • Four 8-ounce glasses provides 1200 mg of calcium,
    as well as many other vitamins and minerals
  • Sugar and caffeine ingestion can lead to reduced
    calcium in the body
  • Adolescent females consume the least calcium

4
Possible effects - soft drinks
  • Soft drinks may contribute to low nutrient
    intakes in youths
  • Linked to bone fractures in adolescent girls
  • Just one glass could be detrimental to a childs
    nutrient levels

5
Reasons for our study..
  • To observe and describe beverage consumption of
    children at fast food restaurants
  • To try to implement data collected in ways which
    may better our general community

6
Implementation
  • Three restaurants were observed, over six weeks,
    in one hour increments
  • Observations were anonymous
  • The number of milk cartons on a childs tray, and
    his or her approximate age, were observed.

7
Results
  • 122 children were observed
  • Five chose milk products (04)
  • 117 chose a carbonated drink (95)
  • 4.1 of children observed chose milk

8
Possible Causes of Results
  • Restaurants charge more for milk than soft
    drinks, and include a soft drink with childrens
    meals.
  • Parents either making the decision for their
    child to drink a soft drink, or letting the child
    choose a soft drink.

9
Possible Solutions
  • Work with restaurants, parents, and educators, to
    raise awareness regarding milk consumption
  • Work with restaurants to improve milk marketing
  • Be a role model by consuming milk .

10
Conclusions Reached
  • There is a significant difference in the
    consumption of milk and the consumption of soft
    drinks at fast food restaurants
  • There is a need for an increase in the promotion
    of milk consumption
  • As educators, we need to apply this information
    in our curriculum

11
Ways to Apply Information
  • Help young people learn skills, not just facts
  • Give students chances to repeatedly practice
    healthy eating habits
  • Make nutrition activities fun
  • Involve students, teachers, parents, and the
    community in all of these activities

12
Role Modeling of Parents
  • Do they drink Milk??

13
Study Twos Purpose
  • To observe the milk product buying habits of
    parents of children in fast food restaurants.
  • To survey randomly selected parents views about
    beverage choice and consumption of their
    children.

14
Part A
  • Customers in three northwest cities were observed
    to determine what kinds of drinks were being
    purchased at fast food restaurants.

15
451 individuals were observed
  • 12 (2 percent) purchased milk for their child
  • 410 purchased a carbonated drink (90.9)
  • 20 bought coffee (04)
  • 9 bought water (01)

16
Part B
  • 50 parents from one of the cities were randomly
    selected to answer a 12 question survey
    concerning beverage consumption by their
    children.

17
Results
  • 46 gave their children the choice of drink when
    at fast food restaurants (92)
  • 4 chose for their child (8)
  • 15 stated that their child drinks 1-2 glasses of
    whole milk per day (30)
  • 35 stated that their children seldom drank
    whole, 2, or low fat milk. (70)

18
Concerns
  • Potential epidemic in 20 years with osteoporosis
  • Amount of calcium peaks at this time (Golden
    years)
  • Peak bone mineral density accrual develops in
    girls between 12-15 years of age
  • In boys 12-18 accrual

19
Concerns
  • 1. Phosphorus and caffeine reduce calcium uptake
  • 2. The choice of soda in place of milk further
    reduces potential calcium stores

20
Solutions...
  • During these years imperative
  • Exercise
  • Calcium
  • Vitamin D

21
Any Questions?
Thank You
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