A Strategy Document on The New Marketing Paradigm Holistic Marketing ? Lateral Marketing ? High-tech Marketing by PHILIP KOTLER Documentation Sponsored by Canon - PowerPoint PPT Presentation

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A Strategy Document on The New Marketing Paradigm Holistic Marketing ? Lateral Marketing ? High-tech Marketing by PHILIP KOTLER Documentation Sponsored by Canon

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Companies need to adopt a more holistic view of the marketing challenge. Companies ... Improved customer experience (Starbucks, Harley Davidson) Innovative ... – PowerPoint PPT presentation

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Learn more at: http://www.kacst.edu.sa
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