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Dynamics of the Indian Culture

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Title: Dynamics of the Indian Culture


1
  • Dynamics of the Indian Culture
  • May 2011

Your Team in India
2
WORD OF WELCOME
EFactor
  • Worlds largest social community for
    entrepreneurs
  • Worlds largest social community for
    entrepreneurs
  • 4 Pillars
  • Finding funding
  • Saving costs
  • Finding knowledge
  • Finding new revenue streams

One-Click network
Video
3
PROGRAM
  • 16.00 - 1700 Welcome Drinks   1700 -
    1715 Roel Mangnus - East meets West   1715
    1815 Bert van Hijfte Business Development in
    India   1815 - 1930  Networking Reception

Organised by
4
EAST MEETS WEST
  • Roel Mangnus Partner Go-India
  • Sector Engineering Infrastructure
  • Together achieving your business goals
  • in the Indian Market

5
Doing business in India
  • Language seldom a problem
  • Cultural differences many
  • India is Full of contrasts
  • Rich vs. Poor
  • Urban vs. Rural
  • Young vs. Old

6
Key factors of doing successful business
  • Good partners
  • Good planning
  • Aggressive due diligence and follow up
  • Patience and commitment
  • Knowledge of the culture and local market

7
Cultural awareness
8
Cultural Differences
  • Liu Youngs East meets West icon design
  • BLUE stands for West, RED for East

9
Contacts
10
Punctuality
11
Opinion
12
Handling Problems
13
The Boss
14
Anger
15
Sence of selve
16
Queue when waiting
17
Be aware of your own cultural background
  • Cultural differences are not
  • about Good or Bad

18
Business Development Dynamics of Indian Culture
  • Bert van Hijfte C. Consultancy
  • Expert in cultural awareness

19
India in the 21st Century
20
  • India will be an economic power,
  • and nothing will stop us
  • Indias Minister of Finance, P. Chidambaram

21
Asia 2050
  • Asian Development Bank report Asia 2050

22
Food for Thought The Netherlands and India Two
worlds apart?
  • Take your time. Prepare well. Be aware of
    profound differences in culture and ways of
    communicating. Knowledge is power
  • Global mindset and local strategy and solutions.
  • Critically look at your international experience,
    product, service.
  • Big countries like India are many countries in
    one
  • Laws and regulations might regionally differ and
    rapidly change
  • Bonding and building trust. Of contacts and
    contracts

23
India Facts
  • Population 1.225 Million
  • Languages multilingual society with 18 principal
    languages. Hindi spoken by approx. 40, English
    is only trans-national language (business and
    government).
  • Religions 80 Hindu, 12 Muslim, 2 Sikh, 2
    Christian
  • Largest democracy in the world
  • GDP approx. USD 1.425 Billion (2009)
  • GDP per head approx. USD 3.400 (PPP)
  • Purchasing Power Parity 4 in the world
  • Growth GDP approx. 8.5 (2010)
  • Exports to the Netherlands EUR 1.7 Billion
    (2009)
  • Imports from the Netherlands EUR 1.2 Billion
    (2009)

24
India Facts
  • Political system and government
  • Parliamentary system (bicameral)
  • Federal structure 28 states and 7 union
    territories
  • Healthy competition between the states (relative
    autonomy)
  • Some highlights
  • 2nd highest number of billionaires in Asia 4
    richest Indians are richer than the 40 richest
    Chinese
  • 44 of top 100 of Fortune 500 companies are
    present in India
  • Indias consumer market will be worlds 5th
    largest by 2025
  • Investment in infrastructure till 2017 approx.
    EUR 1000 Billion
  • 2nd emerging power in Asia when will it overtake
    China?

25
India is the elephant becoming a tiger?
  • Politics and economic policies
  • Economic liberalisation since 1991. The
    government and business/entrepreneurial spirit
  • From a centralised command towards a liberalised
    federal state. Differences within India
  • Management and international outlook. The British
    legacy
  • Manufacturing a rapidly growing sector.
    International quality?
  • Infrastructure and supply chain
  • The Indian consumer/market. A country of
    festivals
  • Cultural diversity many countries in one
  • Working in India. Cultural aspects. Dos and
    donts

26
The Western and Indian Psyche and Management
  • History, Culture and Religion
  • Some Hindu concepts dharma, svadharma, samasara,
    karma and moksha.
  • Castesystem and Hierarchy
  • Rol of Caste in modern day India politics and
    business
  • The Family and business
  • Hierarchy and everyday management
  • High and Low Context Cultures

27
India one market?
  • About Metros and Specific Regions
  • Cities and countryside
  • About billionaires and those who live on 1 euro a
    day
  • Demography and the different generations
  • Different sectors different approaches
  • (Local-) culture and Business Model
  • (Local-) culture and product/service
  • (Local-) culture and Management
  • Local expertise
  •  

28
Some interesting Cases
  • McDonalds
  • Unilever
  • Philips
  • Lemnis Lighting
  • Ikea

29
Bibliography and more information
  • Edward Luce In spite of the gods the strange
    rise of modern India
  • The Economist and Financial Times Special
    reports on India
  • ADB Asia 2050, Realizing the Asian Century
  • Yale Global Future Scenario for Asia
  • CIA Information on specific countries
  • World bank Doing Business in....
  • EVD Country information and specialists

30
QA - Open discussion
31
CConsultancy
  • For more info about business in India
  • Bert van Hijfte 31651999327
  • E-mail bvhc.consult_at_planet.nl

32
CLOSING REMARKS
  • Thank you!

33
Upcoming EFactor events
  • Roundtable Make your way to the Valley
  • June 6th, Amsterdam
  • Crowdfunding Online Sourcing
  • June 22nd, Amsterdam
  • Lessons learned in Entrepreneurship
  • September 7th, Zeist
  • Find more information via www.efactor.com
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