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Brief History of Mass Media

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Brief History of Mass Media Chapter 5 Evolution of Mass Media over nearly 170 years The age of Print The pre-Cinema Period 1839-1895 Arrival of Cinema 1895 Arrival of ... – PowerPoint PPT presentation

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Title: Brief History of Mass Media


1
Brief History of Mass Media
  • Chapter 5

2
Evolution of Mass Media over nearly 170 years
  • The age of Print
  • The pre-Cinema Period 1839-1895
  • Arrival of Cinema 1895
  • Arrival of Radio 1901
  • Arrival of TV 1926
  • Arrival of Internet 1990

3
The Age of Print
  • Find out and write down the meanings of the
  • terms
  • Broadsheet
  • Tabloid
  • Supplement
  • Why are they called so?

4
Broadsheet
5
Broadsheet
6
Activities
  • Compare the old broadsheet with new broadsheet
    in terms of size, composition and layout.

7
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8
Tabloid
9
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10
Supplement
11
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12
Activities
  • Do you think supplements have become more
    glossy and colourful due to the competition from
    the television? If so, explain how why?

13
  • The editorial page (also known as the opinion
    page) is the page reserved in a newspaper or
    magazine for the publication's editorial.
    Frequently letters to the editor, the masthead,
    and editorial cartoons are also printed here

14
  • The Masthead is a list, usually found on the
    editorial page of a newspaper or magazine, of the
    members of the newspaper's editorial board. If no
    editorial board exists, the masthead will often
    feature a list of top news staff members. Some
    mastheads also include information such as the
    publication's founding date, slogan, logo and
    contact information

15
  • An editorial is an opinion piece written by the
    senior editorial staff or publisher of a
    newspaper or magazine. Editorials are usually
    unsigned and may be supposed to reflect the
    opinion of the periodical.

16
  • An editorial cartoon, also known as a political
    cartoon, is an illustration or comic strip
    containing a political or social message, that
    usually relates to current events or
    personalities.

17
  • An Editorial give the reader some impression
    of the political affiliation of the writer

18
The Pre- Cinema Period
  • The age of still Photography and phonograph

19
Activities
  • Compare the pictures taken by a still camera
    to those clicked in 19th century

20
An outdoor scene
21
Portrait of a person
22
A close view of objects
23
  • Create a simple toy, to demonstrate the
    principle of persistence of vision. The toy
    could be a flip book or a flat revolving disc
    with visuals on both sides.

24
Have you ever thought what the original still
camera looked like?
  • Find out by means of the Internet, what the
    original still camera., telephone and phonograph
    looked like. Track their journey upto the latest
    modern form.

25
First still camera
26
Arrival of Cinema
27
Find out about the following-
  • 1. The first ever screening of the Lumiere
  • Programme in France2. the first ever
    screening of the Lumiere
  • Programme in India3. What was the name
    of the first soundtalkie
  • film? Where was it made?4. Which was
    the first sound film made in India?
  • 5. Name the five great Black and White films
    of
  • India with their years of making.

28
Arrival of Radio
  • In India a service called Indian State
    Broadcasting Service ISBS was set up in the
    1930s and due to the efforts of the Lionel
    Fielden India's first Controller of Broadcasting
    it was changed to All India Radio AIR.

29
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30
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31
First Radio Station
32
Activities
  • In groups of four conduct a small scale survey
    to find out the popular channels programmes
    generally liked by various age groups What kind
    of instrument do you use to listen to these?
    Present your findings in a tabular form.You may
    need to prepare a questionnaire to conduct the
    survey.

33
Activities
  • Find out the biographical details of Sir
    Jagdish Chandra Bose.What was the other
    scientific ideas/discoveries/inventions that he
    is known for? Try to present your findings in
    the form of documentary with background
    commentary.

34
Arrival of Television
  • the age of wireless, audio-visual,
    electronic transmission

35
Activities
  • Explain how listening to news on radio and
    watching it on TV differ from each other as
    experiences. Why do you think visual news are
    more effective?

36
Activities
  • Try to find out the details of a live
    transmission of an event like a Cricket match.
    What are the salient details of a typical
    cricket match transmission as seen in 10
    continuous minutes of transmission.How much of
    advertising do you see in those ten minutes and
    in what form?

37
Arrival of Internet
  • Blogs (Web Logs)RSS feedsPodcastMobile

38
Activities
  • Based on your experience, how would you explain
    to an old relative of yours- who is unfamiliar
    with the Internet- what the Internet is. Write
    down the salient points that you would elaborate
    on while doing this.

39
Activities
  • Do you think the Internet can make our lives
    better in the public sphere? Give your point of
    view and ideas in brief.
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