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Burger King

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Burger King Chanelle Johnson Mone t Olivis Natalie Sell Brian Turner History of Burger King James McLamore and David Edgerton -- entrepreneurs that created the ... – PowerPoint PPT presentation

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Title: Burger King


1
Burger King
  • Chanelle Johnson
  • Monet Olivis
  • Natalie Sell
  • Brian Turner

2
History of Burger King
  • James McLamore and David Edgerton --
    entrepreneurs that created the restaurant
  • In 1954 the first Burger King was open to the
    public in Miami, Florida
  • First fast food business to offer people the
    option of dining in the restaurant or going to
    the drive thru

3
Have it your way
  • Crispin Porter and Bogusky (CBP) (advertising
    agency)
  • Promotion of Burger Kings TenderCrispChicken,
    CPB made a website www.subservientchicken.com
  • When it was first created, only 20 people
    (employees and their families) knew about the
    website
  • Amazingly, within the first 10 days of the
    websites creation there were 20 million people
    that had visited the site

4
Extra Info
  • Burger King rates as the second largest hamburger
    fast food restaurant in the world
  • Competition is McDonalds(1) and Wendys(3)
  • Sixty-five international countries and U.S.
    territories have Burger King
  • Puerto Rico was the first international state to
    have the restaurant

5
Target Market
  • Low and middle class people
  • Crown shaped chicken nuggets for children
  • Target families that are busy and on the go
  • dining in or the drive thru
  • Fast food restaurants are keeping up with
    societys fast pace

6
Boston Consulting Groups Growth Share Matrix
Market Growth Rate Dogs Question Marks
Market Growth Rate Cash Cows Stars
Relative Market Share Relative Market Share
7
Perceptual Map
8
The Menu
  • Broiled burgers because most fast food fry their
    hamburgers
  • Vegetarian burgers
  • Salads
  • Across The Country
  • Breakfast Burrito that is served in the
    south-west
  • Mustard Whopper in Texas

9
Place
  • International company
  • Burger King has restaurant locations from the
    United States to China
  • Hungry Jack's is a franchise of Burger King
  • 300 restaurants in Australia
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