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Health Education

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Health Education Tobacco/Nicotine Do Kids Even Have a Chance? They spent over $8 billion on advertising in 2004. That s 14 times the money Nike made that year. – PowerPoint PPT presentation

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Title: Health Education


1
  • Health Education
  • Tobacco/Nicotine

2
PreTest Effects of Smoking
3
PreTest Effects of Smoking
4
The Effectspre-testth Hour
5
PreTest Effects of Smoking
6
The Least You Need to Know
  • Effects of smoking on the body. (review/pretest)
  • Identify the causes of COPD.
  • Differentiate between emphysema bronchitis.
  • Quick Facts That Count
  • How many chemicals are in tobacco smoke?
  • What is ETS?
  • Identify the effects of passive smoking or
    second-hand smoke.
  • How do tobacco warnings differ in Canada?

7
The Stats
  • Smoking is the leading cause of preventable death
  • Cigarettes cause one in five deaths in the US
  • Cigarettes kill one in three beginning smokers
    (3000 a day) this is half of continuing smokers
  • 89 of adult daily smokers tried their first
    cigarette before age 18.

8
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9
Why Do People Smoke?
  • There are more than 4,000 chemicals n tobacco
    smoke. ( 50 known CarcinogensCancer Causing)
  • nicotine is the primary one that acts on the
    brain, altering people's moods, appetites, and
    alertness in ways they find pleasant and
    beneficial.

10
"There is little doubt that if it were not for
the nicotine in tobacco smoke, people would be
little more inclined to smoke than they are to
blow bubbles or to light sparklers.
11
Benefits of Nicotine?
  • Users also say nicotine helps
  • Maintain concentration
  • Reduce anxiety
  • Relieve pain
  • Dampen their appetites

12
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13
Tar Jar!
  • http//www.youtube.com/watch?vseqIyXvmvhY

14
This is your lungthis is your lung on
BEFORE
  • AFTER

15
Normal Lung
16
Lung Cancer
17
Emphysema
18
Internal Comparison- Tar
19
Unhealthy vs. Healthy Lung
20
External Comparison- Tar
21
C
O
P
D
HRONIC
ULM ONARY
BSTRUCTIVE
I S E A SE
22
COPD Statistics
  • COPD is the fourth leading cause of death in
    America
  • This is the fourth consecutive year in which
    women have exceeded men in the number of deaths
    attributable to COPD. 
  • Smoking is the primary risk factor for COPD.
  • Approximately 80 to 90 percent of COPD deaths are
    caused by smoking.

23
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24
 
  • A little lung basics

DEMO on Lung Functioning
Normally these air sacs expand when breathing in,
and deflate when breathing air out. From these
tiny spaces (alveoli) oxygen enters the blood
when air is breathed in, and waste gas (carbon
dioxide) is removed from the lungs by breathing
out.
25
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26
A Little Visual Assistance.
27

What your dog is doing when youre not looking
28
Chronic Obstructive Pulmonary Disease
(COPD)Emphysema and Bronchitis
  • Emphysema
  • In emphysema there is permanent destruction of
    the alveoli or tiny elastic air sacs of the lung.
    There is also narrowing of the smallest air
    passages of the lungs or bronchioles, which
    restricts airflow from the lungs.
  • Chronic Bronchitis
  • It is basically an inflammation of the lining of
    the bronchial tubes which connect the windpipe
    with the lungs. As a result, air flow to and from
    the lungs is restricted and a heavy mucus or
    phlegm is coughed up. Chronic bronchitis may also
    involve a narrowing of the large and small
    airways making it more difficult to move air in
    and out of the lungs.

29
Hot stuff battery acid
  • Cigarettes contain more than 4000 chemical
    compounds and at least 400 toxic substances.
  • While the smoker is inhaling, a cigarette burns
    at 700 degrees Celsius at the tip and around 60
    degrees in the core.
  • This heat breaks down the tobacco to produce
    various poisons. As a cigarette burns, the
    residues are concentrated towards the butt.

30
In Case Nicotine Wasnt Enough
  • They add licorice and cocoa, which sound
    innocent, except when you burn them they act as
    bronchodilators -- which makes you inhale more
    smoke so the nicotine gets further into your
    body.
  • Tobacco companies put ammonia in cigarettes which
    makes your brain absorb more nicotine than it
    normally would.

31
Quick Facts That Count
  • The product they sell kills more people than
    AIDS, murder, suicide, fires, alcohol and all
    illegal drugs COMBINED.
  • Smokers are admitted to hospitals twice as often
    as nonsmokers.
  • Smoking is responsible for 87 of the lung cancer
    deaths in the United States
  • 89 of smokers start before the age of 18

32
Does Knowledge Behavior The missing link?
  • So its safe to say people know that smoking
    is detrimental to their health!
  • -why do 3,000 still start everyday?

33
"Veni. Vidi. Vici.
34
Do Kids Even Have a Chance?
  • They spent over 8 billion on advertising in
    2004. Thats 14 times the money Nike made that
    year.
  • Look at your watch. In the next hour, the tobacco
    industry will spend nearly 1 million on
    advertising.

35
  • Do you think this would make an impact here in
    the U.S. in how people view smoking?

36
Examples of Canadian Warnings
37
"Its a well-known fact that teen-agers like
sweet products. Honey might be considered. -
1972 Brown AND Williamson (Newports) marketing
report
38
  • "Realistically, if our company is to survive and
    prosper, over the long term, we must get our
    share of the youth market. In my opinion this
    will require new brands tailored to the youth
    market.
  • "Comic strip type copy might get a much higher
    readership among younger people than any other
    type of copy.
  • The base of our business is the high school
    student...It is the in brand to smoke if you
    want to be one of the group.
  • - 1973 RJ Reynolds (Camels)
  • memo

39
Advertising Dollars at Work
  • Of kids who smoke, 86 smoke the three most
    heavily advertised brands. The majority of adult
    smokers dont smoke those brands
  • Of all people who have ever tried a cigarette,
    88 tried by age 18.
  • Every day, the tobacco companies get about 3,000
    new customers -- kids.

40
Wednesday
  • Addiction Successes and Tragedies
  • Addiction Graded Discussion
  • Finish Tobacco
  • Marijuana
  • Venn Diagram Due
  • Start Alcohol?
  • Drug Fair

41
  • Do you think this would make an impact here in
    the U.S. in how people view smoking?

42
Examples of Canadian Warnings
43
Identifying Advertising Techniques
  • Personal Testimony
  • Product Comparison
  • Romantic/Sex Appeal
  • Pleasure Appeal
  • Maturity/Sophistication Appeal
  • Bandwagon Effect
  • Relaxation Appeal

44
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45
But I Dont Smoke!
  • Exposure to environmental tobacco smoke (ETS) is
    responsible for approximately 3,000 lung cancer
    deaths per year among nonsmokers (40K Deaths
    total a year)
  • If both a child's parents smoke, it is the
    equivalent of the child actively smoking between
    60 and 150 cigarettes per year.
  • After the first month of life, infants of parents
    who smoke have higher mortality rates through the
    first year of life

46
Chewing Tobacco Not a Safe Alternative
  • What Can Chewing Tobacco Do to Me?
  • Bad breath and yellowish-brown stains on your
    teeth
  • Mouth sores (about 70 of spit tobacco users)
  • Cracking and bleeding lips and gums
  • Receding gums, eventually make your teeth fall
    out
  • Increased heart rate, high blood pressure, and
    irregular heartbeats, all leading to a greater
    risk of heart attacks and brain damage (from a
    stroke)
  • Cancer

47
Once You Start Youre
  • Tobacco companies know that nicotine changes your
    brain so, eventually, your brain cant function
    normally without it.
  • Tobacco companies know that 70 of smokers want
    to quit but cant.
  • They also know that of the ones who try to quit
    only about 3 succeed.

48
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49
To cease smoking is the easiest thing I ever
did. I ought to know, Ive done it a thousand
times.
  • Mark Twain

50
Shocking
  • Did you know nicotine was addictive?
  • Big Tobacco testified in 1994 Congressional
    hearings that nicotine was not addictive.

51
The Question is Are You Ready to Quit?
  • Transdermal patches
  • Inhalers
  • Nicotine Gum
  • Hypnosis
  • Cold turkey
  • Zyban
  • Transtheoretical Model
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