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Introduction to Commercial Building Energy Efficiency through EPA

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Title: Introduction to Commercial Building Energy Efficiency through EPA


1
Introduction to Commercial Building Energy
Efficiency through EPAs ENERGY STAR program
  • Week 3 Market Transformation and the Role of the
    ENERGY STAR Program

2
Outline
  • Class Objectives
  • Market Transformation and the Role of the ENERGY
    STAR Program
  • Program purpose
  • ENERGY STAR brand influence on consumer and
    organization decisions
  • ENERGY STAR Challenge call to action to save
    energy use by 10 or more and connection to
    stimulus dollars
  • Increasing ENERGY STAR program effectiveness

3
Class Objectives
  • Upon completion of this unit, you will be able
    to
  • Describe the purpose of the ENERGY STAR program
  • Explain how the ENERGY STAR brand has influenced
    consumer and organization decisions
  • Explain how the ENERGY STAR Challenge is a call
    to action to save energy use by 10 or more.
    Explain how local governments are creating
    campaigns to save energy in privately owned
    buildings and connecting this to stimulus dollars
    they receive from DOEs Energy Efficiency
    Conservation Block Grant program.
  • Discuss how the ENERGY STAR program could
    increase its effectiveness

4
  • Program Purpose

5
Opportunities for Energy Efficiency
  • The energy used by a building to support just one
    office worker for a day causes more than twice as
    many greenhouse gas emissions as that workers
    drive to and from work.

6
What is ENERGY STAR?
  • Voluntary program administered by the U.S.
    Environmental Protection Agency

1992 First ENERGY STAR qualified product
2003 First commercial building design and first
ENERGY STAR qualified plant
1999 First ENERGY STAR qualified building
1995 First ENERGY STAR qualified home
7
Builds Upon Intersection of Interests
  • Cost-effective
  • No sacrifice in performance

Consumer is key!
7
8
ENERGY STAR Promise
  • Brand Promise
  • Protects the environment through superior energy
    efficiency
  • No tradeoffs in performance or quality
  • Cost effective (2nd price tag)
  • Why it works
  • Government-backed symbol providing reliable,
    unbiased informationsource of authority
  • Binary (Y/N)
  • Power of the individual to make a difference
  • Fair treatment across technologies/ manufacturers
    for products that deliver similar savings to the
    consumer

8
9
Growing Awareness and Interest in ENERGY STAR
  • Awareness influence continues to grow!
  • Public awareness had grown to more than 75 by
    the end of 2009.
  • Substantial portions of U.S. households
    recognize, understand, and are influenced by the
    ENERGY STAR label.
  • Over 1 in 3 households knowingly purchased an
    ENERGY STAR qualified product in 2009, and 80 of
    those households credited the label as an
    important factor in their decision.

Source National Awareness of ENERGY STAR for
2008 Analysis of CEE Household Survey
10
ENERGY STAR Strategies
  • Residential
  • Labeled Products
  • 60 products / 3,000 manufacturers
  • 10-60 more efficient
  • Labeled New Homes
  • 20-30 more efficient
  • Home Improvement Services
  • Beyond products
  • Ducts / home sealing
  • Whole home retrofits
  • Commercial/ Industrial
  • Corporate Energy Management
  • Benchmarking, goals, upgrades (mgmt systems
    --not widgets)
  • Whole building labeling for excellence
  • Technical assistance
  • Labeled Products
  • For plug load, not system components
  • Industrial
  • Small Business Initiative

International partnershipsCanada, EU, Japan, etc.
10
11
ENERGY STAR At Home
  • Qualified Products
  • 50 product categories including lighting,
    appliances, electronics, etc
  • 2,000 manufacturers
  • Qualified New Homes
  • 20-30 more efficient than standard homes
  • Home Improvement
  • Tools to assess energy efficiency of existing
    homes
  • Improve with proper sealing and insulating
    efficient heating and cooling
  • Whole home approach

12
ENERGY STAR In Your Community
  • Qualified Buildings and Industrial Facilities
  • The places where we work, shop, play and learn
  • Schools, hotels, hospitals, supermarkets,
    offices, retail stores, banks, dormitories,
    medical offices, courthouses, warehouses
  • Auto assembly, cement manufacturing, corn
    refining, and petroleum refining facilities
  • More than 5,300 as of September 2008
  • Nearly 100 Designed to Earn the ENERGY STAR
    (pre-construction) commercial projects
  • 40 more efficient, emit 35 less carbon dioxide

13
ENERGY STAR In Your Community (cont)
  • Corporate Energy Management
  • Company-wide approach
  • Strategic goal setting and planning,
    benchmarking, operational changes, upgrades
    improvement, employee involvement (management
    systems vs. widgets technology)
  • Tools to assess improve energy efficiency of
    commercial buildings and industrial facilities
  • National Energy Performance Rating System (1-100
    scale)
  • Energy tracking tool (Portfolio Manager)
  • Plant Energy Performance Indicators (EPIs)

14
Success 2009 Accomplishments
  • Americans ,with the help of ENERGY STAR, saved
    17 billion on energy bills and prevented 45
    million metric tons of GHG emissionsequivalent
    to the emissions from 30 million vehicles
  • Over 75 consumer awareness
  • 17,000 partners
  • More than 3 billion qualified products sold since
    2000
  • Over 1 million new homes are ENERGY STAR
  • Tens of thousands buildings benchmarked and
    thousands upgraded

14
15
  • ENERGY STAR Brand Influence

16
ENERGY STAR Brand Promise and Key Principles
  • The Promise
  • Protects the Environment through superior energy
    efficiency
  • No Tradeoffs in performance or quality
  • Cost Effective low-cost energy efficiency
    improvements
  • The Principles
  • Source of Authority Govt.-backed symbol
    providing valuable, unbiased information
  • Power of the Individual to make a difference

17
Strategy EDUCATE and ACTIVATE
  • Goal
  • Raise awareness to help Americans save energy and
    fight global warming
  • Audiences
  • Consumers Employees (create demand)
  • Corporate Level Executives (drive strategy and
    progress)
  • Energy Facility Managers (direct and implement)
  • Desired Results
  • Increased consumer/employee awareness of energy
    saving actions they can take where they work,
    shop, play, and learn
  • Increased consumer/employee demand for energy
    efficiency where they work, shop, play, and learn
  • Increased awareness of your organizations
    efforts, in partnership with ENERGY STAR, to save
    energy and fight global warming

Ultimate Result Decrease greenhouse gas emissions
18
Reaching ConsumersSpeaking to the Head AND the
Heart
  • Americans are concerned about the environment and
    climate change
  • 87 strongly agree or agree with the statement I
    am very concerned about the environment.
  • 93 strongly agree that Saving energy helps the
    environment
  • 80 of Americans say they believe in global
    warming, and there is widespread belief that
    human behavior is contributing to the problem.
    (Poll, Spring 2008)
  • Protecting the environment creates a long term
    connection for action helps to motivate change.
  • Environment and future for next generations is an
    emotional connection
  • Energy efficiency is a rational decisionsaves
    energy and money

18
19
Change Consumer Behavior
  • Not just changing preferenceschanging behavior
  • Educate consumer
  • Second price tag (life cycle costs)
  • Environmental choice
  • Credible source
  • Tools/ advice/ unbiased information
  • Information at transaction points
  • Link to measurement/ performance
  • Measured performance incents behavior change
  • Link to quality services

20
Clear Process for Setting/ Revising ENERGY STAR
Specifications
  • Criteria weighed when developing or revising
    ENERGY STAR product specifications
  • Significant energy (GHG) savings will be realized
    on a national basis
  • Product energy consumption and performance can be
    measured and verified with testing
  • Product performance will be maintained or
    enhanced.
  • Purchasers of the product will recover any cost
    difference within a reasonable time period
  • Specifications do not unjustly favor any one
    technology
  • Labeling will effectively differentiate products
    to purchasers
  • Strive for top 25of product models (not sales)
    but key criteria can trump that goal
  • Use a well-documented, transparent process

21
Loyalty is the Goal
Performance
Communications
Differential Value
Satisfaction
Relevance
Awareness
Loyalty
21
22
Loyalty is the GoalHow Are is ENERGY STAR Doing?
Satisfaction
Differential Value
Relevance
Awareness
Loyalty
75 of households recognize the label.
65 of households that recognized ENERGY STAR
feel that buying ENERGY STAR labeled products
helps protect the environment for future
generations.
75 agree that the ENERGY STAR label means I
am getting a more energy-efficient product.
90 of knowing purchasers would likely recommend
ENERGY STAR to a friend.
55 agree buying ENERGY STAR labeled products
makes me feel like I am contributing to society.
22
23
Brand Influences Product Purchases
24
  • ENERGY STAR Challenge

25
ENERGY STAR Challenge
  • EPAs national call-to-action to improve the
    energy efficiency of Americas commercial and
    industrial buildings by 10 or more.

www.energystar.gov/challenge
26
Opportunities for Energy Efficiency
  • If the energy efficiency of U.S. commercial and
    industrial buildings improved by 10
  • Amount of money that would be saved 20 billion
  • Amount of greenhouse gas emissions that would be
    reduced Equal to about 30 million
    vehicles

27
The ENERGY STAR Challenge
  • More than 2,600 organizations and individuals
    have joined the Challenge.
  • Participants are encouraged to
  • Design commercial buildings to be energy
    efficient.
  • Measure and track energy use
  • Develop a plan for energy improvements
  • Make energy efficiency upgrades
  • Help spread the energy efficiency word to others.
  • Become an ENERGY STAR Partner

28
Whos Improving Performance with ENERGY STAR
  • Commercial Real Estate (CB Richard Ellis, Hines,
    Jones Lang LaSalle, USAA Realty, Transwestern)
  • Retail (JCPenney, Kohls, Target, Verizon
    Wireless, Food Lion, Stop Shop)
  • Hospitality (Marriott, Best Western, Wyndham)
  • Healthcare (Sunrise Assisted Living, Providence
    Health, Inova Health System, NY Presbyterian)
  • State and Local Government (California, New York
    City, Washington, DC, Louisville, Arlington
    County (VA))
  • K-12 Schools (New York City Schools, San Diego
    Schools, over 75 Wisconsin school districts)
  • Higher Education (University of New Hampshire,
    City University of New York, University of
    Michigan)

29
Louisville Kilowatt Crackdown Launched January
2009
  • An energy management contest open to ALL
    Louisville commercial buildings (including
    commercial real estate, health care, K-12,
    hospitality, etc.)
  • Awards based on Portfolio Manager benchmarking
    results Greatest Improvement in Efficiency
  • Most Improved Over Time
  • Most Efficient
  • For properties with the highest overall
    efficiency ratings
  • The Kilowatt Cup
  • Jury awarded trophy recognizing superior
    achievements in energy management

30
ENERGY STAR Taking Off in Louisville
  • Louisvilles first year as an ENERGY STAR Partner
    and a model city showed big results
  • By the close of 2008, the number of ENERGY STAR
    Partners in Louisville had doubled from 7 to 14,
    and the number of labeled buildings had also
    doubled, from 5 to 10
  • As of December 2008, 232 buildings were
    registered to participate in the 2009 Louisville
    Kilowatt Crackdown
  • In the first three quarters of 2008, the number
    of ratable buildings benchmarked in PM increased
    120, from 92 to 212.

31
Benchmarking The First Step to Energy Savings in
Buildings
  • Benchmarking through ENERGY STAR allows a
    building owner/manager to
  • Compare one building against a national sample of
    similar buildings
  • Compare all buildings of a similar type to each
    other
  • Set priorities for use of limited staff time
    and/or investment capital

32
Rating System for Buildings
Is 80 kBtu/SF/YR high or low for a building?
Statement of Energy Performance EPA Rating
Fuel Efficiency MPG
Is 60 MPG high or low for an automobile?
33
Energy Performance Gap
34
Technology ? Performance
  • 60 percent of building fan systems oversized on
    average by 60 percent (EPA fan study)
  • Chillers oversized 50 percent to 200 percent
    (Lawrence Berkeley National Laboratory)
  • Improper installation and poor maintenance
  • NEXT So what can Portfolio Manager help us do?

35
ENERGY STAR Portfolio Manager
EPAs no-cost online tool www.energystar.gov/benc
hmark
  • Assess the whole bridling energy use of existing
    buildings (weather normalized EUI)
  • Receive an energy performance rating (1-100
    score) or comparison to national average
  • Track changes in energy and water use over time
    in single buildings, groups of buildings, or
    entire portfolios
  • Track CO2 reductions and cost savings

36
ENERGY STAR Portfolio Manager New Features
EPAs no-cost online tool www.energystar.gov/benc
hmark
  • NEW!
  • Custom reporting and graphing features
  • Enhanced water use tracking (change from baseline
    per SF, , total)
  • 1-100 House of Worship and Data Center ratings
    now available
  • Track onsite renewable wind and solar energy
    production
  • Track Renewable Energy Certificates (RECs) at the
    building level

37
Portfolio Manager for ARRA-funded Projects
  • Use Portfolio Manager to
  • Identify Projects
  • Track Progress
  • Document Savings Results
  • Growing need for consistent, transparent, and
    accountable energy and GHG savings tracking
  • For Municipal building projects and other EE
    programs available to building owners in your
    community.


38
1. Identify Best Opportunities for Energy
Efficiency Improvements
  • Identify under-performing buildings to target for
    energy efficiency improvements.
  • Estabish baselines to set goals and measure
    progress

39
2. Track Progress Over Time
  • Set a baseline and monitor energy efficiency
    improvements over time
  • View percent improvement in weather-normalized
    energy use intensity.
  • Track reductions in greenhouse gas emissions.
  • Monitor energy and water costs

40
3. Verify Savings Results
  • Provide transparency and accountability to help
    demonstrate strategic use of capital improvement
    funding.
  • Quickly and accurately demonstrate savings for an
    individual building or entire portfolio
  • Energy use
  • GHG emissions
  • Water use
  • Energy costs

41
Custom Reporting
  • Demonstrate savings for an individual building or
    entire portfolio
  • Whole building energy performance
  • Improvements over a baseline
  • GHG emissions
  • Water use
  • Energy costs
  • Create custom reports and collect benchmarking
    results from multiple PM users.
  • Create custom reports by choosing from key
    energy, environmental, and cost performance
    indicators
  • Download data in Excel, CSV, PDF, and XML formats
  • Streamlines the process of data collection when
    evaluating programmatic savings

42
Custom Reporting
  1. Choose the data for reporting
  2. Add custom instructions
  3. Distribute report via unique URL
  4. Data from recipients is aggregated electronically

43
Examples of Portfolio Manager in ARRA-funded
State Programs
State Program
Iowa Iowa SEP Grant Program
Maine Efficiency Maine Commercial Project Grant Program
New Mexico EECBG Grant Program
New York New York Energy Efficiency Program
Pennsylvania Pennsylvania Conservation Works! Program
Utah Utah Advanced Energy Efficiency Strategies for Buildings Program
44
  • Increasing Program Effectiveness

45
Engaging People of All Ages
46
Campaign Change the World, Start with ENERGY
STAR 2009/2010
  • Combat global warming
  • Launched Earth Day 2009
  • Expanded ENERGY STAR Pledge
  • Nationwide events with local sponsors
  • Focus youth (8-15) and families
  • Community service projects
  • National youth organization partnerships
  • Boys Girls Clubs of America
  • PTO Today
  • Many ways to leverage

47
Cornerstone The ENERGY STAR Pledge
More than 2 million Pledges
48
Bring Your Green to Work
  • Job Seekers are recognizing the importance of
    finding a green workplace 35 rank an
    environmentally-aware workplace as either a
    Requirement or Deciding Factor for their next
    job, according to Beyond.com.
  • Business Wire, 4/15/2008
  • EPA, through ENERGY STAR, can help you encourage
    energy efficiency in the workplace.

49
Top 10 Cities with ENERGY STAR Qualified
Buildings and Plants
49
50
Drawing Attention to Buildings and Industry
50
51
  • Review

52
Review Questions
  1. Describe the purpose of the ENERGY STAR program.
  2. Explain how the ENERGY STAR brand has influenced
    consumer decisions.
  3. How can ENERGY STAR awareness among consumers
    help increase energy efficiency in the commercial
    market place?
  4. How does the ENERGY STAR program help home owners
    move beyond individual product purchasing
    decisions? What is Home Performance with ENERGY
    STAR?
  5. From Celebrating a Decade of ENERGY STAR
    Buildings, explain why and how EPA brought the
    ENERGY STAR brand into the commercial buildings
    market. Why did EPA move to a whole building
    approach in the commercial market?
  6. Describe the ENERGY STAR Challenge and explain
    how local governments are creating campaigns to
    save energy in privately owned buildings.
  7. Explain how state and local governments are
    incorporating ENERGY STAR Portfolio Manager into
    initiatives/programs funded with stimulus funding
    from DOEs Energy Efficiency Conservation Block
    Grant program.

53
Up Next Week 4
  • ENERGY STAR for Commercial BuildingsBenchmarking
    Buildings and Prioritizing Improvements within a
    Portfolio of Buildings
  • Benchmark the energy use of a building using
    monthly energy bill and other required building
    data
  • Analyze and explain the benchmarking results to
    others in the class (and possibly the building
    owner/manager) using data from Portfolio Manager
  • Generate a Statement of Energy Performance and a
    Building Checklist from Portfolio Manager for a
    building and review the data to confirm its
    accuracy
  • Explain how to identify priority projects with a
    portfolio of buildings
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