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Coach, Inc.

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Coach, Inc. Whitney Nienke, Kittisak Yodden, and Angela West Product Assortment Handbags Women s Accessories Key rings Watches Jewelry, etc Footwear Legacy Travel ... – PowerPoint PPT presentation

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Title: Coach, Inc.


1
Coach, Inc.
Whitney Nienke, Kittisak Yodden, and Angela West
2
Product Assortment
  • Handbags
  • Womens Accessories
  • Key rings
  • Watches
  • Jewelry, etc
  • Footwear
  • Legacy
  • Travel and Business
  • Mens

3
Price
  • Handbags 118 and up
  • Footwear 98-248
  • Sunglasses 148-298

4
Locations
  • The United States
  • Oregon
  • Portland
  • Bridgeport Village
  • Washington Square
  • As well as some department stores
  • Nordstrom
  • Macys
  • Outside the Unites States
  • Australia, Canada, Bahamas, China, Japan, Mexico,
    Thailand etc.

5
Advertising
  • Fashion Magazines
  • Coach Catalog
  • Coach Website
  • In Store

6
Lifestyle Website
  • Website offers
  • Screen Savers
  • Wallpapers
  • Horoscopes
  • Suggests appropriate Coach bag.
  • Gift Guide

7
Company Background
  • Family-run workshop
  • Inspired by a baseball glove
  • New grains and colors, and modern materials were
    developed
  • Highest standards of workmanship and materials.
  • Classic part of the landscape of American design.

8
Design Philosophy
  • Began with 12 bag designs
  • Each embodies classic and American style
  • Balance between aesthetics and functionality
  • Maximum efficiency, comfort and convenience
  • Consistency of color and texture
  • Selects only the top ten percent of leathers
  • Like fingerprints, no two grain patterns are
    alike
  • Every Coach product is original and unique!

9
General Company Info
  • Company ProfileCoach, Inc.
  • TickerCOH
  • ExchangesNYSE2006 Sales2,111,500,000
  • Major IndustryDIVERSIFIED
  • Sub IndustryGENERAL DIVERSIFIED
  • CountryUNITED STATES
  • Employees7500

10
Target Market
  • Geographic
  • North America, as well as international consumers
    like Japan (emphasisCoach Japan), China, and
    East Asia
  • Demographic
  • Women
  • Upper middle class
  • Teen chic product line segments younger adults
    and teens
  • Coach Legacy- opening two stores in the fall
  • Stylish shoppers (trend setters)
  • Limited items

11
Coach Store Layout
  • Coach has built a strong presence in the U.S.
  • Layering of stylized visual and decorative
    elements
  • Subdued, indirect lighting
  • Direct, brighter lighting used for specific
    products

12
Coach Store Layout
  • Free-flow layout
  • Increase space productivity
  • On-shelf merchandising

13
Reference
  • Wright Reports http//wrightreports.ecnext.com/com
    s2/reportdesc_COMPANY_189754104
  • Coach
  • www.coach.com
  • Coach Ads http//www.bwgreyscale.com/ads/coach.htm
    l
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