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CORIAN Private Collection Product Training 2002

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Palladio - a soft, sensual aesthetic featuring wispy, tone ... It is a look that is inspired by the originality of Arts & Crafts where no two pieces are alike. ... – PowerPoint PPT presentation

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Title: CORIAN Private Collection Product Training 2002


1
CORIAN Private Collection Product
Training2002
2

CORIAN Private Collection is ideal for designers
and consumers who want a material that is
inspired by the randomness in nature, but still
has the design versatility and functional
attributes of CORIAN. The collection consists
of two distinct series
Palladio - a soft, sensual aesthetic featuring
wispy, tone-on-tone veining. It is reminiscent
of classic styling born in 16th century Italy
where understated elegant looks using marble and
columns prevailed over the more ornate styling
previously utilized. Artisan - a pattern with a
mixture of solid particulate and subtle veining,
creating a look much akin to the beauty of
natures random imperfection. It is a look
that is inspired by the originality of Arts
Crafts where no two pieces are alike.
3
Who? Consumer - CORIAN Private Collection
provides consumers with high-style design choices
for creating a home environment customized to
their taste and lifestyle. Consumer targets are
those with high income households who are willing
to pay more for service, quality and
leading-edge products. Retailer - DuPont CORIAN
is an innovations leader, helping to position the
retailer as a provider of premium home décor
products. Where? CORIAN Private Collection is
offered through targeted kitchen and bath dealers
and countertop replacement retailers throughout
the U.S. and Canada.
4

CORIAN Private Collection is inspired by
wabi-sabi the traditional Japanese concept of
beauty that celebrates the unpredictability of
nature. The beauty is in the visual texture -
adding flow and movement to solid surface
aesthetics. CORIAN Private Collection maintains
the performance promise of the CORIAN
brand. CORIAN Private Collection is CORIAN. A
durable, nonporous, stain-resistant surface that
is easy-to-clean, maintain, repair and renew.
5
Video
  • Segment 1 - Introduction
  • Segment 2 - Designer Interviews
  • Segment 3 - Fabrication Training

6
Fabrication
Due to the directionality of this product, deck
and edge seams will be more visible than
traditional CORIAN countertops. Each CORIAN
Certified Fabricator will use seaming/edging
techniques that compliment the layout of the
individual countertop. In order to ensure that
reasonable consumer expectations are satisfied,
you should discuss the seaming options with your
fabricator. You and your fabricator are
encouraged to provide a mock-up sample for each
customer to approve.
7
Product Details
  • Eight Colors
  • Price Group G
  • Available in ½ x 30 x 145
  • Color-matched adhesives silicones available,
    one for each color.

8
Displays
Dealer showroom displays are a critical selling
tool for this product. The display needs to be
designed in such a way as to take advantage of,
as well as highlight, the unique, random pattern
inherent in this product. For these reasons, you
are encouraged to provide a showroom display.
9
Display Policy
  • Display Feature
  • Display should be a full size kitchen vignette
    (whenever possible).
  • Display must include a return or inlay
    design.
  • Display should include a premium edge treatment
    as appropriate in the local market .
  • Display should present seams in a way that works
    with the aesthetic.
  • CORIAN brand medallion must be on the display.
  • Display should not replace an existing CORIAN or
    ZODIAQ display.
  • Display should include 2 design features.
  • Why?
  • To demonstrate the unique aesthetic and show the
    material in context.
  • To demonstrate seaming and the impact of the
    movement and flow of the aesthetic.
  • CORIAN Private Collection is a premium product
    and the edge treatment will reinforce that
    positioning.
  • Because the pattern is random, the transition
    from one sheet to another, at a seam, may not be
    inconspicuous.
  • Reinforce brand position of CORIAN as a leader
    in style and innovation.
  • Help position the retailer as a provider of
    premium surfacing products.
  • To reinforce the premium product positioning of
    CORIAN Private Collection and to highlight the
    unique capabilities CORIAN can bring.



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Display Examples
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Display Examples
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Display Examples
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Display Examples
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