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The Walt Disney Company


The Walt Disney Company It all started with a mouse Dream Believe Dare Do Try to imagine a world without Walt Disney . A world without his magic, whimsy, and ... – PowerPoint PPT presentation

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Title: The Walt Disney Company

The Walt Disney Company
  • It all started with a mouse
  • Dream Believe Dare Do

Try to imagine a world without Walt Disney.
  • A world without his magic, whimsy, and
    optimismWalt Disney transformed the
    entertainment industry into what we know today.
  • He was a pioneer in the world of animation,
    education and broadcasting.he was in the
    business of making dreams come true

Disney Mission
  • Disney's overriding objective is to create
    shareholder value by continuing to be the world's
    premier entertainment company from a creative,
    strategic, and financial standpoint.

"We are not trying to entertain the critics. I'll
take my chances with the public." Walt Disney
Timeline Disney
  • December 5, 1901 Walter Elias Disney is born in
    Chicago, Illinois
  • As early as age seven he is selling sketches to
    neighbors for extra money
  • After returning home from service with the Red
    Cross during WWI, he began a career in commercial
    art and started experimenting with animation.

Walts Early Childhood
  • Marked by frequent moves
  • Early love of rural Mo. (Marceline) when family
    moved to a farm
  • Father tried and failed at many ventures
  • Older brother Roy struck by TB
  • Father ruled the family with a very firm,
    conservative approach

Timeline Disney
  • Walt began producing the Alice Comedies first in
    his fathers shed and later in a series of
  • Laugh-O-Grams struggled and added employees who
    often worked for free
  • Unfortunately, after struggling for 2 yrs, Laugh
    O Grams soon went belly-up
  • Walt personally went around and promised to make
    right on his debts incurred
  • So before he hit 21 he headed to California and
  • He and his brother, Roy O. Disney started with
    500 and set up shop in their uncles garage.

Interesting Factoid
  • Walt borrowed 500 from his uncle, put in 250
    from Roy and started Disney Brothers Studio
    they offered ownership to uncle
  • Their uncle wanted cash payback
  • Todays value of proposed deal 1 billion

  • Walt and Roy began producing animated shorts for
    a woman named Margaret Winkler who latter married
    Charles Mintz.
  • Alices Wonderland brought the interest and 1500
  • Their character was Oswald, the Lucky Rabbit
    starred in 26 shorts
  • Regained rights in 2006 as apart of Al Michaels
    deal with NBC/Universal

Oswald the Lucky Rabbit
  • Although Oswald proved a popular character, in
    1928 Mrs. Winkler and her husband sold the rights
    to Universal.
  • Mintz proposed a 20 cut to Disney to renew his
  • Mintz had secretly hired Disneys animators
    (except for Ub Iwerks) to move forward without

Lessons Learned
  • Regained rights in 2006 as apart of Al Michaels
    deal with NBC/Universal
  • Retain the rights to your creative ideas and
  • Merchandise is a profitable sideline
  • Collaborations can prove problematic and useful

Early Projects
  • Developed the character of Mickey Mouse
  • Mickey starred in Steamboat Willy and other Silly
  • Walt won his first Oscar for Flowers and Trees
  • Began work on first full length animated picture,
    Snow White

Snow White
  • Began work on Snow White in the mid 30s out of
  • Market could not support shorts
  • Needed a hook to draw in audiences
  • Spent 1.499M and leveraged company and self to

Snow White
  • Premiered December 21, 1937 to rave reviews and
    box office success
  • Used proceeds to pay off debt and purchase land
    for a new Burbank Studio
  • Within 5 years produced Bambi, Dumbo, Pinnochio
    and Fantasia

Personal Tragedy
  • After the success of Snow White, Walt and Roy
    moved his parents from Oregon and purchased them
    a home
  • Walts mother Flora died of asphyxiation less
    than a month later from a gas leak
  • Tragedy affected many later projects

New Ideas - Dream
  • Live action projects
  • Documentaries
  • Theme Parks
  • Resorts
  • Suburban Living models (EPCOT)

  • Walt wanted a project that would be ongoing and
    never be completed
  • Disney had enough money for land, but not
  • No one believed it would be open by the end of
    the year
  • Total cost 17M

ABC Deal
  • Gave 35 ownership, 100 concessions for 10 yrs
    and 8 yrs of movie access to ABC for 500k and
    loan guarantees
  • By end of yr 1, a million people had walked down
    Main Street
  • ABC deal required TV programming
  • Mickey Mouse Club ran in 1950s
  • Wonderful World of Disney began in 1961
  • Daniel Boone filmed in color

Later Endeavors
  • Purchased 43 square miles in Central Florida
  • Wanted to build Epcot and a FL resort not
    hampered by lack of land
  • DisneyWorld opened in 1971, EPCOT in 1982, MGM in
    1989 and Animal Kingdom in 1998

Divisions and 2006 Revenues
  • Media Networks 14,638M
  • Parks and Resorts 9,925M
  • Consumer Products 2,193M
  • Studio Entertainment 7,529M

Values of the Disney Brand
  • Innovation
  • Quality
  • Community
  • Storytelling
  • Optimism
  • Decency

Disneys Methodology
  • Give everyone in the organization the opportunity
    to dream and tap into that creativity
  • Stand firm in your beliefs and principles
  • Treat your customers like guests
  • Support, empower and reward employees
  • Build long-term relationships with key suppliers
    and partners

Disneys Methodology
  • Dare to take calculated risks in order to bring
    innovative ideas to fruition
  • Train extensively and constantly reinforce the
    companys culture
  • Align long term vision with short term execution
  • Use storyboarding techniques to solve planning
    and communication problems
  • Pay close attention to detail