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Your Visions Growth Potential

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Selling Sprite to Coke buyers. Deceptively comfortable. A short step to 'dying' ... Selling Coke in China. 4. New Customers / New Needs. Rule-Breaker business ... – PowerPoint PPT presentation

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Title: Your Visions Growth Potential


1
Your Visions Growth Potential
  • References
  • The Motley Fool (www.fool.com)
  • Every Business is a Growth Business, Noel Tichy,
    1998
  • john.chandler_at_vbmb.org

2
4 Types of Businesses
  • 1. Dying
  • 2. Mature
  • 3. Rule-Maker
  • 4. Rule-Breaker

3
What distinguishes businesses?
  • Stakeholder symmetry
  • Willingness to find new customers
  • Accuracy to discern new needs

4
Existing Customers vs. New Customers
Existing Needs vs. New Needs
5
New Customer
Existing Customer
Existing Need
3. NC/EN
1. EC/EN
4. NC/NN
New Need
2. EC/NN
6
1. Existing Customer/ Existing Needs
  • Dying business
  • No new revenue streams
  • More Coke to current Coke buyers
  • Increasing levels of customer expectation and
    dissatisfaction
  • High vulnerability to competition

7
2. Existing Customers/New Needs
  • Mature business
  • New revenue still generated from existing wallets
  • Greater market share of a limited pie
  • Selling Sprite to Coke buyers
  • Deceptively comfortable
  • A short step to dying

8
3. New Customers/Existing Needs
  • Rule-Maker business
  • Top dog in established industry
  • Microsoft in software, Intel chips, American
    Express in services
  • Will churn out steady if not spectacular earnings
  • Selling Coke in China

9
4. New Customers / New Needs
  • Rule-Breaker business
  • First-mover in emerging field
  • Amazon, AOL, Celera
  • Higher risk/higher reward
  • Selling indigenous beverages in China
  • Eventually either become tweeners (AtHome) or
    Rule-Makers (eBay)

10
Some obvious conclusions …?
  • Finding new customers is the most important
    factor in growing.
  • Growth is tied to risk.
  • Though the ultimate risk is never to risk!
  • It pays to be strong (RM) or swift (RB).
  • If you attend only to current customers, you will
    die.

11
A Less-Obvious Question
  • Who is your church called to reach?
  • The answer to this vision question (and
    resulting strategy) will determine your churchs
    growth potential.

12
Non-Churched
Churched
Christian
3. NC/C
1. C/C
4. NC/NC
Non-Christian
2. C/NC
13
1. Churched/Christians
  • That would be us.
  • Have a personal relationship with Christ
  • Have an identified relationship with a local
    church
  • Know how to use a Bible, offering envelop, and
    business meeting

14
2. Churched/Non-Christians
  • Children (pre-Christians)
  • Unbelieving family members
  • Mean, crusty church folk (!?)

15
3. Non-Churched/Christians
  • Transplants
  • Backsliders
  • Dissidents
  • Nature/fun-lovers
  • Prodigals

16
4. Non-Churched/Non-Christians
  • The toughest customer to find (were not looking
    theyre plentiful!) or sell
  • By far the largest segment of the US population

17
Some obvious conclusions …?
  • Finding new customers is the most important
    factor in growing.
  • Growth is tied to risk.
  • Though the ultimate risk is never to risk!
  • It pays to be strong (RM) or swift (RB).
  • If you attend only to current customers, you will
    die.

18
Some principles of successful businesses and
growing churches
  • 1. Those who segment, target, and focus win the
    prize.
  • 2. What satisfies one customer may dissatisfy
    another.
  • 3. Those who pay too much favor to existing
    customers neglect new ones, grow old and die.
  • 4. Risk is tied to reward.

19
Some principles that have absolutely nothing to
do with business but everything to do with the
church of Jesus Christ…
  • 1. We dont get to choose our calling.
  • 2. Key s 99/1, Matthew 28, Acts 2.
  • 3. The Church will never die, but many churches
    will die.
  • 4. 80 of churches are plateau/declining, and
    most of the U.S. is lost.

20
Sobering conclusions
  • If our vision is unclear, we will let the squeaky
    wheel get the grease.
  • And the non-churched, non-Christian person
    doesnt attend business meetings!
  • If our budget and calendar dont match our
    rhetoric, then we will be definitely ineffective
    and maybe hypocritical.

21
Hopeful conclusions
  • There are plenty of lost folk to be reached
  • We dont have to generate spiritual hunger in our
    day
  • When we go/tell, we are joining God in what God
    is doing
  • Matthew 16 (we win!)

22
Your Visions Growth Potential
  • Dr. John P. Chandler
  • The Ray and Ann Spence Network
  • For Congregational Leadership
  • john.chandler_at_vbmb.org
  • Copy Right John P. Chandler, 2003
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