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Introduction to Health Promotion

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SOURCED FROM: Effiwe.com ... By : Dr Olajide FO Lecturer/Consultant Public Health Physician Health Promotion The process of enabling people to increase control ... – PowerPoint PPT presentation

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Title: Introduction to Health Promotion


1
Introduction to Health Promotion
  • By Dr Olajide FO
  • Lecturer/Consultant Public Health Physician

2
Health Promotion
  • The process of enabling people to increase
    control over, and to improve their health.
  • - Ottawa charter

3
Three components of Health Promotion
Health Promotion
Health Education
Service Improvement
Advocacy
4
Components of Health Promotion
  • Advocacy ...... Influences policy makers to
    adopt healthy public policies and enact/enforce
    laws that promote health.

5
Components of Health Promotion
  • Health Education enables all people to achieve
    their full health potential thru learning
    opportunities. Involves individuals and
    Communities. ..affects KAP
  • Service Improvement to improve their
    accessibility, acceptability and
    appropriateness.i.e quality and quantity of
    services.

6
Health Education
  • Science of Health Behaviour
  • Any set of learning experiences that encourage
    voluntary changes in human behaviour that will
    result in improved health status.
  • A process of influencing, changing or reinforcing
    health behaviour.

7
Definition
  • A combination of learning activities that
    informs, motivates and encourage voluntary
    behaviors which are conducive to health in
    individuals, groups or community

8
Definition (CONTD)
  • Totality of educational efforts aimed at helping,
    motivating and/or encouraging people to
  • desire to be healthy
  • know how to stay healthy
  • do what they can to maintain health
  • seek help as and when needed.

9
Objectives
  • To make health a valuable asset
  • To help people achieve, promote, maintain and
    protect their health through their own efforts
    (self help and self reliance)
  • To promote development and proper use of health
    services

10
Examples of Modern Risky Life Styles
  • Sedentary Lifestyle
  • Smoking
  • Alcohol drinking
  • Substance Abuse
  • Sex
  • Stress

11
Role of Health Education
  • Promotion of good health practices e.g.
    sanitation, clean drinking water, good hygiene,
    breastfeeding, infant weaning, ORT.
  • Promotion of use of preventive services e.g.
    immunization, screening, and antenatal and child
    health child health clinic.
  • Promoting the correct use of medication and
    pursuit of rehabilitation regimens. e.g., TB and
    Leprosy
  • Recognition or early symptoms of disease and
    promotion of early referral.
  • Promotion of community support for PHC and
    government control measures

12
Factors which bring about a health problem
  • Behavioral ) Interrelated
  • Non-behavioral )
  • Examples of non-behavioral factors
  • - Biological disease agents or pathogens or
    conditions
  • - Chemical factors
  • - Hereditary factors
  • - Social policy
  • - Geography
  • - Natural diseases
  • - A health innovation or technology
    (availability)

13
The communication process
  • Feedback
  • Sender message channel receiver

14
Barriers to Effective COMMUNICATION
  • Physiological
  • Psychological
  • Environmental
  • cultural

15
Materials for Health Education
  • Print media e.g posters, flannel graph, flip
    charts, hand bills e.t.c
  • Electronic media e.g projectors, radio,
    television, internet, e.t.c
  • Traditional media e.g story telling, songs,
    roleplays, town crying/announcers, puppets e.t.c

16
Settings for the practice of health education
  • Health care facilities (patient education and
    counseling)
  • Schools
  • Workplaces
  • Community or neighborhoods
  • Pharmacies
  • Medical laboratory etc, etc.

17
Targets of Health education / unit of practice
  • Individual e.g. a patient.
  • Groups e.g. families, group of patients.
  • Communities e.g. neighbourhood, village, hamlet,
    town, city LGA, State, Country.

18
Adoption of new idea and practices
  • This is a process which involves
  • Awareness
  • Interest
  • Evaluation
  • Trial on a small scale
  • Adoption/Rejection
  • Integration

19
Community Attitudes to Health Measures
  • Hostility
  • Passive Resistance
  • Indifference
  • Active Support
  • Self Reliance

20
How to overcome resistance to Change
  • Present the material in a new form which is more
    acceptable to people
  • Associate the new idea with the desired goals
  • Reinforce the social networks

21
How to overcome resistance to Change
  • Draw attention to successful examples
  • Work through opinion leaders
  • Identify and persuade innovators
  • Be patient and avoid confrontations

22
  • Thank You
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