Lan Kwai Fong Carnival 2004

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Lan Kwai Fong Carnival 2004

• Brought to you by The Lan Kwai Fong Association

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(No Transcript)
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Introduction

• The Lan Kwai Fong Carnival is a much anticipated
  annual event which provides an action-packed
  weekend of fun and excitement.
• The event adds colour to the Central area and
  directly promotes Hong Kongs rich and dynamic
  culture.
• The Lan Kwai Fong Carnival is for everyone!
  There is something for every visitor -whether
  its kids and families, night owls and party
  goers, tourists and locals alike. There will be
  so many different activities and events going one
  that everyone will have a great time.
• For the past two years, the Lan Kwai Fong
  Carnival has attracted over 60,000 people every
  time

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Programme

• Lan Kwai Fong Carnival 15 -17 October 2004
• October 15 (Friday) From 7 PM to 2 AM
• October 16 (Saturday) From 12 PM to 2 AM
• October 17 (Sunday) From 12 PM to 10 PM
• Carnival Area
• Lan Kwai Fong
• DAguilar Street
• Wing Wah Lane
• Wo On Lane (Childrens Area)
• Lok Hing Lane Park

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Carnival Area
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Activities

• Daytime
• You will discover an international selection of
  mouth watering foods and snacks. Clowns, jugglers
  and musicians will parade the streets. Have fun
  exploring all the arts and crafts on offer, have
  your fortune told, tattoo your hands and paint
  your face!
• Nightime
• At night, upbeat music fills the air as exotic
  dancers and performer take to the streets with
  their flamboyant costumes and intoxicating moves.

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Activities

• Childrens Street
• We have dedicated an entire street for children
  to play and have fun. From bouncing castles, and
  interactive games to clowns, jugglers and lots of
  surprises! Get your picture taken with all our
  fun and furry friends.
• Stalls
• Go stall hopping amidst over 80 stalls selling
  snacks, drinks, beer, jewellery, clothing, arts
  and crafts. Go interactive and visit face
  painters, fortune tellers and caricaturists
• Entertainment
• The Lan Kwai Fong Carnival comes alive with
  bustling activity and entertainment around every
  corner - musicians, singers, costumed dancers,
  magicians, acrobats, mime and so much more!

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Supporting and Participating Organizations

• Hong Kong Tourism Commission
• Hong Kong Tourist Board
• Central and Western District Office
• Hong Kong Leisure and Development Council
• Hong Kong Cancer Fund
• Carlsberg Beer
• Manhattan Credit Card Limited

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Publicity

• Advertising
• South China Morning Post
• Hong Kong Economic Times
• Metro News
• Apple Daily
• Hong Kong Magazine
• Other Communications
• Press Release
• Press Event
• Lan Kwai Fong Website
• Posters
• Outdoor Banners
• Eflyers to 10,000 plus database
• Promotion through Hong Kong Tourism Board to
  reach overseas visitors

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Platinum Sponsorship

• Special Acknowledgements
• Opportunity to speak at the Carnival Press Event
• Opportunity to have prominent BRAND EXPOSURE
  during the Carnival
• Opportunity to organize an INTERACTIVE EVENT
  during the Carnival Period
• Development of CROSS PROMOTIONS with LKFA during
  month of October (Special offer, POP material
  such as coasters, stir sticks, poster and
  billfold inserts in minimum 15 prominent
  restaurants and bars)
• Exposure on Lan Kwai Fong Plasma TV during the
  month of October
• Other Acknowledgements
• A booth to conduct your own ROAD SHOW during the
  Lan Kwai Fong Carnival
• Logo on event posters to be put up throughout Lan
  Kwai Fong the month of October
• Logo on eflyers to sent out to database of over
  10,000 Lan Kwai Fong customers
• Logo on banners and signages to be displayed
  throughout Lan Kwai Fong in October
• Logo on English and Chinese media advertising
• Logo on backdrop of Carnival Press Launch
• Logo on backdrop of Carnival backdrop
• Acknowledgement in the official press release
• Commitment - HK 200,000

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Gold Sponsorship

• Special Acknowledgements
• Opportunity to have prominent BRAND EXPOSURE
  during the Carnival
• Opportunity to have BRAND EXPOSURE on the back of
  Lan Kwai Fong Carnival
• Staff T-Shirts
• Exposure on Lan Kwai Fong Plasma TV during the
  month of October
• Other Acknowledgements
• A booth to conduct your own ROAD SHOW during the
  Lan Kwai Fong Carnival
• Logo on event posters to be put up throughout Lan
  Kwai Fong the month of October
• Logo on eflyers to sent out to database of over
  10,000 Lan Kwai Fong customers
• Logo on banners and signages to be displayed
  throughout Lan Kwai Fong in October
• Logo on English and Chinese media advertising
• Logo on backdrop of Carnival Press Launch
• Logo on backdrop of Carnival backdrop
• Acknowledgement in the official press release
• Commitment HK 100,000

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Silver Sponsorship

• Special Acknowledgements
• Opportunity have BRAND EXPOSURE on the back of
  Fluffies (roving street performers)
• Opportunity to have BRAND EXPOSURE on photo op
  boards
• Other Acknowledgements
• A booth for your own ROAD SHOW during the Lan
  Kwai Fong Carnival
• Logo on event posters to be put up throughout Lan
  Kwai Fong the month of October
• Logo on eflyers to sent out to database of over
  10,000 Lan Kwai Fong customers
• Logo on banners and signages to be displayed
  throughout Lan Kwai Fong in October
• Logo on English and Chinese media advertising
• Logo on backdrop of Carnival Press Launch
• Logo on backdrop of Carnival backdrop
• Acknowledgement in the official press release
• Commitment HK 50,000

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Supporting Sponsor

• Acknowledgements
• A booth for your own promotional purposes during
  the Lan Kwai Fong Carnival
• Logo on event posters to be put up throughout Lan
  Kwai Fong the month of October
• Logo on eflyers to sent out to database of over
  10,000 Lan Kwai Fong customers
• Logo on banners and signages to be displayed
  throughout Lan Kwai Fong in October
• Logo on English and Chinese media advertising
• Logo on backdrop of Carnival Press Launch
• Logo on backdrop of Carnival backdrop
• Acknowledgement in the official press release
• Commitment HK25,000

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Contact Information

• For inquiries and more information please
  contact
• Stella Luk
• Association Director
• Lan Kwai Fong Association
• 7/F California Tower
• 30-32 DAguilar Street
• Central, Hong Kong
• TEL [phone]
• FAX [phone]
• EMAIL stella_at_lankwaifong.com
• For pictures of Lan Kwai Fong Carnival 2003
  please visit http//marketing.lkfgroup.com/Media_
  Use/Yearly_Events/Carnival/2003/