Future Trends and Challenges Facing Not-for-Profit Fundraising Maccabi Academy in 2007 and Beyond - PowerPoint PPT Presentation

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Future Trends and Challenges Facing Not-for-Profit Fundraising Maccabi Academy in 2007 and Beyond

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Future Trends and Challenges Facing Not-for-Profit Fundraising Maccabi Academy in 2007 and Beyond Janet Oppenheimer,APR,MBA Janet Oppenheimer Public Relations ... – PowerPoint PPT presentation

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Title: Future Trends and Challenges Facing Not-for-Profit Fundraising Maccabi Academy in 2007 and Beyond


1
Future Trends and Challenges Facing
Not-for-Profit FundraisingMaccabi Academy in
2007 and Beyond
  • Janet Oppenheimer,APR,MBA
  • Janet Oppenheimer Public Relations Strategy, Inc.
  • Maccabi Academy Development Consultant

2
TRENDS IN FUNDRAISING THAT MACCABI ACADEMY SHOULD
KEEP A WATCHFUL EYE ON
  • The increasing number of private foundations
  • Increased corporate giving -cause-related
    charity
  • eCRM- electronic Constituent Relationship
    Management
  • Direct response remains a strong factor in
    campaigns

3
  • Effect of baby boomer giving
  • Giving money, not time, still a preferred method
    of giving
  • Organizations marketing efforts, a high factor
    in the successful fundraising

4
Foundations Increasing in Numbers and Giving
  • The Foundation Yearbook 2006, produced by the
    NY-based Foundation Center shows the foundation
    sector has recovered from post 911
  • Giving increased 5 per year in last 2 years-
    giving estimated 33.8 billion
  • For Maccabi Academy spend more time seeking
    family and private foundations

5
Corporate Cause-related Marketing
  • Philanthropy and Business the Changing Agenda
    report indicates that companies are increasingly
    positioning their giving on other philanthropic
    activities to match their overall business goals
    and corporation branding needs.. Fundraising
    methods need to shift to adjust to this fact.
  • For MACCABI ACADEMY keep positioning Maccabi
    Academy as a way for a business to reach
    potential new customer markets, and seek
    corporate foundation funds from corporations with
    a local workforce base.

6
eCRM Constituent Relationship Management
  • Unify the web presence integrate your contact
    management with messages
  • Integrate online and offline databases
  • Incorporate tell a friend in all outbound
    emails- share events and fundraising activities
    with other virally
  • Set up a schedule for messages and emails to
    various constituent segments i.e. prospects by
    young donor, baby boomer, background of giving to
    other educational institutions
  • For MACCABI ACADEMY keep improving website
    technology and interface capabilities in current
    database and decide who is responsible for the
    segmenting of lists and email workflow management

7
Direct response marketing
  • According to findings in the Association of
    Fundraising Professionals State of Fundraising
    2005 survey, 82.8 of respondents from U.S.
    not-for-profit organizations used direct mail in
    their fundraising efforts.
  • 49 of respondents raised more funds through
    direct mail than in any previous year
  • 55.2 reported they used online fundraising
    techniques in 2005 up 34.5 from 2001.

8
Keys to Direct Marketing
  • The fundraising database is the primary source of
    contact information
  • Segment the database
  • Have a development communication and solicitation
    plan i.e. schedule a newsletter to arrive a week
    or two before a holiday or end of the year appeal
  • Keep track of the communications you send
  • Establish policies, procedures and protocol for
    online appeals and various communications
  • FOR MACCABI ACADEMY get a good donor database
    program and someone responsible for managing and
    working, monitoring and tracking the system

9
Effect of Baby Boomer Giving
  • A study Navigating the Generational Divide in
    Fundraising and Advocacy shows that the baby
    boomer generation now gives more to charities
    than any other generation, while younger donors
    are showing a stronger than expected proclivity
    to support non profit organizations.

10
Boomers and Generation X and Y
  • The younger boomers- generation X and Y (born
    after 1964) are signaling significant potential
    interested less in established charities and
    will look to give to new things.
  • For MACCABI ACADEMY Boomers are less concerned
    than their older donors about religious
    extremism, childrens education, violence in
    America, hostility toward America or a more
    diverse U.S. population.
  • THE EXCEPTION is boomer women who tend to be very
    focused on children's issues and the environment.

11
Giving Money, Not Time Preferred Method of Giving
  • According to a national survey in 2006, American
    adults are more likely to donate money than time
    to causes they support, which is a reversal from
    a 2005 study
  • Young adults (18-24) more likely to give time
    than money (49) to a charitable cause
  • Re-retirees (55 to 64) were more likely to give
    money than time (56)
  • For Maccabi Academy Ask for money and time

12
Marketing Efforts Key in Fund-raising
  • Direct fund-raising benchmarks will be seen in
    effective marketing and PR
  • Financial goals are exceeded
  • Increased community awareness and demonstrated
    interest
  • Increased volunteer activities including
    attendance at key functions and fund-raisers
  • Increased donor base including levels of giving
    and frequency of giving

13
Marketing Efforts Key in Fundraising con't
  • Increased planned gifts
  • Community confidence in problem-solving
  • Organization viewed as leaders and top quality
  • For MACCABI ACADEMY designate volunteers to
    specifically work on marketing efforts and public
    relations

14
Interactive Communications
  • Whether its a stamp, a send button or click of
    a mouse, a telephone dial or cell phone key pad,
  • Communications with donors and supporters is
    becoming an increasingly interactive dialogue
    requiring a variety of techniques and tools in
    our overall communications program

15
Maccabi Academy 2007
  • Get involved get others involved who have grant
    writing, fundraising, planned giving, marketing,
    and technology skills
  • Learn a new skill and use it to assist Maccabi
    Academy
  • Celebrate Maccabi Academy and its achievements by
    giving, and getting others to give.
  • Help to communicate and promote Maccabi Academy
    in a positive fashion in the community!
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