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CAPABILITIES TRAINING
INTRODUCTION
NEED FINAL APPROVAL PRIOR TO LAUNCH
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(No Transcript)
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You will need9 MINUTES to complete this
training
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CAPABILITIES TRAINING AGENDA
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TRAINING CREATES CONTINUOUS GROWTH
ALIGN UNIVERSAL SUCCESS
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TRAINING CREATES CONTINUOUS GROWTH
ALIGN UNIVERSAL SUCCESS
STRENGTHEN DRAFTFCB BRAND
Consistent voice Best practices Unique to DRAFTFCB
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TRAINING CREATES CONTINUOUS GROWTH
Engage employees Community
ATTRACT RETAIN TOP TALENT
ALIGN UNIVERSAL SUCCESS
STRENGTHEN DRAFTFCB BRAND
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TRAINING CREATES CONTINUOUS GROWTH
ATTRACT RETAIN TOP TALENT
ALIGN UNIVERSAL SUCCESS
GROW CLIENTS BRANDS BUSINESSES
STRENGTHEN DRAFTFCB BRAND
Optimize performance Centralized assets
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TRAINING CREATES CONTINUOUS GROWTH
ATTRACT RETAIN TOP TALENT
ALIGN UNIVERSAL SUCCESS
GROW CLIENTS BRANDS BUSINESSES
STRENGTHEN DRAFTFCB BRAND
Organic, new business Value add,
differentiate Sharing best practices
GROW DRAFTFCB BUSINESS
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TRAINING CREATES CONTINUOUS GROWTH
ATTRACT RETAIN TOP TALENT
GROW CLIENTS BRANDS BUSINESSES
STRENGTHEN DRAFTFCB BRAND
ALIGN UNIVERSAL SUCCESS
GROW DRAFTFCB BUSINESS
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TRAINING HELPS ATTAIN OUR VISION
A HUMAN ORGANIZATION WORLD CLASS
PERFORMANCE IDEAS THAT CHANGE BEHAVIOR
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DYNAMIC, LEADING EDGE
THIS TRAINING WILL PROVIDE
which will grow business
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TRAINING ALIGNS WITH AGENCY PILLARS
PRODUCT CREATIVE
PEOPLE TALENT
PERFORMANCE FINANCIALS
IPG Analysts
Clients Press Opinion leaders
Employees Recruits
TBD/add in photos
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AGENCY MODEL GROWS CLIENTS BRANDS
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AGENCY MODEL GROWS CLIENTS BRANDS
CREATIVITY ACCOUNTABILITY
Agencies fall along a spectrum from highly
creative to focused results. We deliver
creativity and accountability.
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AGENCY MODEL GROWS CLIENTS BRANDS
CREATIVITY ACCOUNTABILITY
HOLISTICALLY INTEGRATED
Focused, collaborative, agile. We are impartial
and align the right resources to deliver
integrated or specialized solutions.
Agencies fall along a spectrum from highly
creative to focused results. We deliver
creativity and accountability.
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AGENCY MODEL GROWS CLIENTS BRANDS
CREATIVITY ACCOUNTABILITY
HOLISTICALLY INTEGRATED
CLIENT CENTRIC
Focused, collaborative, agile. We are impartial
and align the right resources to deliver
integrated or specialized solutions.
Agencies fall along a spectrum from highly
creative to focused results. We deliver
creativity and accountability.
Fixate on client challenges. We bring the best
resources and talent, and consistently find fresh
ideas and approaches.
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THE DRAFTFCB WHEEL
ACCOUNT MANAGEMENT
CREATIVE
MEDIA
STRATEGY PLANNING
STRATEGIC ANALYTICS
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THE DRAFTFCB WHEEL
ACCOUNT MANAGEMENT
CREATIVE
MEDIA
STRATEGY PLANNING
STRATEGIC ANALYTICS
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THE DRAFTFCB WHEEL
ACCOUNT MANAGEMENT
CREATIVE
MEDIA
STRATEGY PLANNING
STRATEGIC ANALYTICS
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THE DRAFTFCB WHEEL
ACCOUNT MANAGEMENT
CREATIVE
MEDIA
STRATEGY PLANNING
STRATEGIC ANALYTICS
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THE DRAFTFCB WHEEL
ACCOUNT MANAGEMENT
CREATIVE
MEDIA
STRATEGY PLANNING
STRATEGIC ANALYTICS
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THE DRAFTFCB WHEEL
ACCOUNT MANAGEMENT
CREATIVE
MEDIA
STRATEGY PLANNING
STRATEGIC ANALYTICS
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THE DRAFTFCB WHEEL
ACCOUNT MANAGEMENT
CREATIVE
MEDIA
STRATEGY PLANNING
STRATEGIC ANALYTICS
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HERES HOW TO LEARN MORE
CORPORATE WEBSITE www.draftfcb.com Draftfcb IN
THE NEWS draftfcb.com/press-news.aspx Draftfcb
PRESS RELEASES draftfcb.com/press-releases.aspx
Our WORK http//www.draftfcb.com/work.aspx Our
CLIENTS http//www.draftfcb.com/clients.aspx Our
LEADERSHIP http//www.draftfcb.com/bios.aspx Ou
r AWARDS http//www.draftfcb.com/awards-2012.aspx
Our LOCATIONS http//www.draftfcb.com/findus.as
px
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WHATS NEXT?
BRAND
BRAND
BUSINESS STRATEGY
BUSINESS STRATEGY
STRATEGIC ANALYTICS
STRATEGIC ANALYTICS
CUSTOMER ENGAGEMENT
CUSTOMER ENGAGEMENT
INSTITUTE OF DECISION MAKING
INSTITUTE OF DECISION MAKING
CREATIVE STRATEGY
CREATIVE STRATEGY
DIGITAL, SOCIAL,MOBILE
DIGITAL, SOCIAL,MOBILE
CREATIVE BRIEFS BENCHMARKS
CREATIVE BRIEFING BENCHMARKS
RETAIL
RETAIL
MEDIA
MEDIA
MARKETING TECHNOLOGY SOLUTIONS
MARKETING TECHNOLOGY SOLUTIONS
COMPLETED
INTRODUCTION
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KEY TAKEAWAYS
GROWTH
HELP YOU DO YOUR JOB
ALIGNMENT
WHAT YOU NEED TO DO
Find 15-20 minutes to review each upcoming
training session, and think about what applies to
your clients. Encourage and allow your teams the
time to participate, follow up with your team
with questions and ideas.
Questions or ideas for CAPABILITIES TRAINING
Debra.Coughlin_at_draftfcb.com Capability Leads BIOS
http//www.draftfcb.com/bios.aspx?group3
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THANK YOU!