Is Email Harvesting Good For Your Email Marketing Campaign?

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Is Email Harvesting Good For Your Email Marketing
Campaign?

• By Alphasandesh.com

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What is email harvesting

• Email harvesting is the method of getting email
  addresses without permission. The most adverse
  method of harvesting email addresses is through
  using computer programs that look for public
  areas of the internet to collect and capture
  lists of email addresses from websites,
  newsgroups, chat rooms and somewhere else online.

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Does it affect your email marketing efforts

• Email harvesting is not a good idea. Once your
  customers email id is stolen and if goes in the
  hands of a spammer, your customer will get
  inundated with spam and trash instantly.

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Methods that spammers use

• 1. One of the common method that is the use of
  unique software known as harvesting bots, which
  includes spider web pages, postings on Usenet,
  mailing list documents, internet debates and
  other online resources to acquire email addresses
  from public data.

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Methods that spammers use

• 2. Spammers may also use a kind of dictionary
  attack in order to yield email addresses, called
  as a directory harvest attack, where legitimate
  email addresses at a particular domain are found
  by speculating email address using common
  usernames in email ids at that specific domain.

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Methods that spammers use

• 3. A different method of email harvesting is to
  provide customers with a product or service free
  of charge if the user provides a legitimate email
  address, and then use the addresses gathered from
  users as spam targets.

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Methods that spammers use

• 4. A new, dubious method is called as e-pending.
  It includes the addition of email addresses to
  direct-marketing lists. Direct marketers or
  promoters usually gather lists of customers from
  resources such as magazine subscriptions and
  client lists.

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Is email harvesting legal?

• In the USA, the CAN-SPAM Act 2003 banned to send
  out emails to a receiver where the email address
  of the recipient was acquired
• Using an automatic medium that produces probable
  email ids by integrating names, letters, or
  numbers into frequent transformations.
• Using an automatic medium to abstract email
  addresses from a website or proprietary online
  service controlled by another person.

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Conclusion

• At last, disobeying the CAN-SPAM act is not
  significant. The prerequisites in the CAN-SPAM
  act are a fully rational approach to marketing.
  Bottom line is that, marketers or promoters
  should fix to what works and what they are good
  at, i.e. creating great opt-in and permission
  based email lists.

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• Verify email addresses with our free email
  verifier tool.
• For more details have a look at
  www.alphasandesh.com

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