The Broad Impact od DDoS: It’s More than Just an IT Issue

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The Broad Impact of DDoS Its More Than Just an
IT Issue

• www.prolexic.com

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The Broad Impact of DDoS Its More Than Just an
IT Issue

• DDoS attacks can bring websites down.
• When the website is down, its more than just an
  IT problem.
• A DDoS attack can result in
• Lost revenue
• Dissatisfied customers and a flood of calls
• Negative press coverage
• Lower stock prices
• Search engine rankings

www.prolexic.com
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DDoS Attacks Go Beyond IT

• DDoS attacks can disrupt
• Email systems
• Call centers
• VoIP (Voice over IP) telephone networks
• Accessibility for customers and employees
• Revenue flow when shopping carts are inaccessible
• All departments need to be prepared to take
  action

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Estimating the Cost of a DDoS Attack

• Forrester Consulting has found that an online
  company loses an average of US 220,000 per hour
  during an unmitigated DDoS attack

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What is Your Networks Weak Link?

• DDoS attacks can affect different parts of your
  network
• A malicious attacker will chose the one that will
  do the most damage to you
• Examples
• Application (Layer 7) DDoS attacks wreak havoc on
  load balancers, apps and databases
• SYN floods may stop servers and routers
• UDP floods may impair routers only
• Content switches can easily be overwhelmed

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What You Can Do

• Its not a matter of if, but when
• The companies that experience the fastest and
  most successful DDoS attack mitigation have
• A dedicated DDoS mitigation service
• A well-tested, well-rehearsed response plan
• Run a simulated DDoS attack to confirm your
  preparedness

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Three Features of a DDoS Mitigation Playbook

• A DDoS mitigation playbook is a streamlined
  response plan for
• Managing communications
• Identifying key contact persons
• Organizing information for easy, fast access

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Minimize the Damage to Your Enterprise

• The damage from a DDoS attack can quickly spin
  out of control
• Avoid collateral damage by recognizing the
  broader impact of DDoS attacks beyond the IT
  department

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Download the Free White Paper

• Download the white paper The Broad Impact of
  DDoS Its More than Just an IT Issue at
  http//www.prolexic.com/impact
• The white paper includes
• Details about a DDoS mitigation playbook and how
  it can help you ensure a streamlined response in
  an emergency
• Why a practiced response is necessary to limit
  the damage from a DDoS attack
• Case studies of enterprises under attack.
• 12 questions to ask when evaluating a DDoS
  mitigation service provider

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About Prolexic

• Prolexic Technologies is the worlds largest and
  most trusted provider of DDoS protection and
  mitigation services
• Prolexic has successfully stopped DDoS attacks
  for more than a decade
• We stop the largest attacks that exceed the
  capabilities of other DDoS mitigation service
  providers