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Using Social Media Effectively for Your Career Development

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Using Social Media Effectively for Your Career Development University of Michigan Medical School Thursday, May 12, 2011 * Agenda Introduction to LinkedIn How to Use ... – PowerPoint PPT presentation

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Title: Using Social Media Effectively for Your Career Development


1
Using Social Media Effectively for Your Career
Development
  • University of Michigan Medical School
  • Thursday, May 12, 2011

2
Agenda
  • Introduction to LinkedIn
  • How to Use LinkedIn
  • Developing a Profile
  • Building Your Network
  • Using it for Research and To Make Connections
  • Extras
  • Other Social Media Applications
  • Questions?

3
  • Michelle Robinovitz, who has been a recruiter for
    15 years and now is director of recruiting for an
    accounting firm in Atlanta, said she had stopped
    using job sites altogether and relied almost
    completely on LinkedIn.
  • I feel like theyre a waste of time and money,
    she said of job search sites. Ive seen a
    decline over the past two years of qualified
    candidates. It used to be that we would get 300
    résumés. Now you are lucky to get one. I think
    qualified people are much more savvy.
  • Ms. Robinovitz said her firm paid 200 a month to
    directly e-mail up to 50 people on LinkedIn.
    Often, its not the people she contacts who want
    the job, but rather friends of those contacts who
    end up getting the job.

Source http//www.nytimes.com/2008/09/27/business
/yourmoney/27shortcuts.html?pagewanted1em
4
What is LinkedIn?
  • Professional social networking site
  • Helps you see your connections through searching
  • People
  • Groups
  • Companies
  • Helps your connections understand your brand
  • Allows for increased and long-term connection to
    professionals in your field

200
23,000
1,900,000
5
Whos On LinkedIn?
  • 100 million professionals
  • 200 countries
  • 150 industries
  • 2.2 million company profiles
  • 915,445 networking groups
  • Healthcare Industry
  • 25,000 companies
  • 12,850 related groups

6
Step 1 Develop Your Profile
  • Much more than a resume or CV but thats a good
    place to start for content
  • Create an appropriate and descriptive Headline
    its a slogan for you
  • Develop your Summary
  • Add your Experience and Education
  • Add a picture

7
Profile Extras
  • Recommendations
  • Applications
  • Amazon booklist, polls, travel updates, events,
    presentation sharing, Twitter updates, etc
  • Groups and Associations
  • Alumni groups, professional organizations
  • Honors Awards
  • Fill out profile to 100 completion

8
LinkedIn Profile Resume?
  • A more detailed profile is more effective, shows
    focus and action-orientation
  • Similarities
  • Concisely describes your brand
  • Tailored toward career goal using keywords and
    skills
  • Utilize peer feedback similar to resume review
  • Differences
  • Can give a short description of what your company
    does
  • Opportunity to show more facets than
    EDUCATION-EXPERIENCE-ADDITIONAL
  • Review job descriptions to get a general idea of
    key words to incorporate
  • Write your summary for the job you want, not the
    job you have
  • Dont just focus on hard skills and technical
    knowledge know your soft skills too!
  • Dont just list soft skills they need to be
    integrated into the narrative

9
(No Transcript)
10
Step 2 Build your Network
  • Do an initial search of your colleagues, past
    supervisors and colleagues, family, and friends
  • Connect with them
  • Connect with people you know in their networks
  • Upload your contacts from webmail and/or Outlook
    to LinkedIn
  • Join your schools official LinkedIn Group
    dont forget about your alma mater(s)!
  • The more your network grows, the more LinkedIn
    recommends people to you

11
Identifying Potential LinkedIn Connections
  • Identify connections that will add to your
    credibility
  • Dont invite someone unless you know them well
    and they know you
  • Theyll have access to people you know and your
    connections may ask you about them
  • LinkedIn lets you invite colleagues, classmates,
    friends and business partners without entering
    their email addresses.
  • However, recipients can indicate that they dont
    know you. If they do, youll be asked to enter an
    email address with each future invitation.
  • Upon business card exchange ask, Are you on
    LinkedIn?

12
LinkedIn Groups
  • Join groups related to your alumni groups, prior
    companies, career interests, etc.
  • Find profiles of people you admire
  • Join groups they are members of
  • Note conferences they attend
  • Enhanced ability to message group members
    depending on their contact settings within the
    group
  • Show or hide groups on your profile

13
Step 3 Using LinkedIn for Research
  • Companies Information Page
  • General company information
  • People moving in and out of roles
  • Recent publicity
  • Job Postings
  • Benefits
  • Identify those in your network with connections
  • Advanced Search Functions

14
Using LinkedIn for Research
  • Networking with alumni, recruiters, or current
    professionals in your desired field to inquire
    about
  • Career opportunities
  • Application process including interviewing
  • Professional development tips
  • Organizational information
  • Dont ask for a job, internship, or other
    position outright!

15
Contacting People You Find on LinkedIn
  • Review contact settings for the persons profile
    to increase your confidence that he is willing to
    hear from you
  • Utilize interpersonal approaches first
  • Ask for an introduction (max 5 pending
    introductions)
  • InMail (subscribed service)

16
Requesting a LinkedIn Connection
  • Default - Less Effective

17
  • Using LinkedIn Connections to Gather Information

18
Example - Request for Info Interview
  • Sub Hello request to connect!
  • Hello Kelly, I found your profile today after
    joining the HigherEd Jobs Group this week. I also
    note that we are connected by Kellen Jackson, a
    career consultant with whom I share many
    colleagues in the Bay Area, and having worked in
    similar corporate career center settings. My
    reason for connecting with you at this time is to
    ask if you would be willing to discuss your
    background and experiences in a leadership career
    center role within academia. For some time I
    have been considering a move in this direction,
    and currently, specifically through HigherEd Jobs
    and other sites, have found a number of
    leadership roles which I am considering exploring
    further. However, as I would coach my own
    clients, it would be very helpful to speak to
    several people in such roles to gain their
    background knowledge, perspective of the field,
    trends ahead, and perhaps provide feedback to
    help me benchmark my own skills for such a
    move. I look forward to hearing from you at your
    convenience- and thank you, in advance, for
    considering this request. Do feel free to check
    my LinkedIn profile for more background
    information. Hope you have a great
    weekend! Best regards,
  • Jane Doe

19
Ongoing Profile Maintenance
  • Status and profile updates post to your
    connections home page
  • Acts as small goods for staying in touch
  • Does not replace interpersonal communication

20
Recruiters and LinkedIn
  • Most recruiters with large on-campus presence do
    not use LinkedIn for recruiting purposes and do
    not want to be connected to students
  • Some recruiters with smaller or no on-campus
    presence wouldnt mind reviewing talent and
    networking via LinkedIn
  • Some recruiters use LinkedIn every day
  • Attract people to their profile and market their
    jobs
  • Conduct multiple people searches by position
    title, education, location, and other key words
  • Recruiters are looking for titles, dates,
    degrees, achievement orientation (results), and
    recommendations (will review recommenders
    profile)
  • Theyd rather see strong profiles a little
    off-subject than vague

21
Why Recruiters Use LinkedIn
  • One of the biggest advantages of LinkedIn over
    traditional recruitment is the fact that people
    who are not necessarily looking for work but are
    in demand are picked up
  • "Only 10 to 20 of LinkedIn members are actively
    looking for work, but businesses that are looking
    want access to 100 of members," says Eckstein.

Source http//www.computerweekly.com/Articles/201
0/06/14/241559/Will-LinkedIn-reshape-the-recruitme
nt-sector.htm
22
Visualizing Your Network
  • Visualize your LinkedIn network with InMaps
  • Your map is actually a view into how your
    professional world has been created over time.
  • Heres Mine
  • http//inmaps.linkedinlabs.com/share/Kelly_Kowatch
    /328048153453029217695747037823011466785

23
  • The Society for Human Resource Management
    recently compiled responses from 571 of their
    members about how they use the Internet to fill
    jobs.
  • It found that recruiters use social networking
    sites 23 percent more now than they did in 2006
    to fill vacancies, verify résumés and screen
    applicants.
  • Even more interesting, negative information on an
    applicants profile, like personal views or
    values contradictory to the hiring organization
    or excessive alcohol abuse, have a greater
    impact on hiring decisions than positive
    information, the survey found.

Source http//www.nytimes.com/2008/09/27/business/
yourmoney/27shortcuts.html?pagewanted2emadxnnlx
1222884270-FgGszi7tuCnmHJamH20CpFg
24
  • A recent study found that employment recruiters
    are constantly searching social networks in an
    effort to expand their candidate profiles.
  • According to the executive search firm ExecuNet,
    about four out of five recruiters regularly run
    web searches to screen job applicants. This means
    that many job candidates can expect their
    application to undergo an Internet screening.
  • About one in three job seekers have been
    eliminated from consideration based on
    information the hiring company has discovered on
    social networking websites.
  • So if sic you think you are cool by posting
    your drinking exploits or sexual conquests, think
    again. A potential employer might be searching
    for that very information. It might make you
    popular with all your friends, but none of them
    will be corporate recruiters. This practice is
    fast becoming an additional tool used to make a
    choice between several prospective applicants.
  • Once an employer finds your social network
    profile postings, the damage is done. Negative
    information is viewed with a cold shoulder no
    matter how well qualified you might be in other
    areas.

From Associated Content Social Networking Can Be
Perilous to Your Employment
25
Employers are increasingly using LinkedIn,
Facebook and Twitter to find and vet prospective
employees
  • 73 of respondents currently use online social
    networks or social media sites to support their
    recruiting efforts
  • 92 of respondents hiring in 2010 currently use
    or plan to recruit via social networks
  • 78 of respondents use LinkedIn for recruiting
  • 55 use Facebook (up 15 percent since over 2009)
  • 45 use Twitter (up 32 percent over 2009)
  • One-third of respondents always check out
    candidates' social media profiles when vetting
    them
  • 58 of respondents have successfully hired
    candidates through social networking websites.

Source http//www.cio.com/article/598151/Social_N
etworking_Ever_More_Critical_to_Job_Search_Success
26
Other Social Media Apps
  • Facebook
  • Twitter
  • Blogs
  • Listservs, Chatrooms, Forum
  • Plaxo
  • UM InCircle
  • Yammer
  • Others?

27
How to eNetwork Effectively
  • eNetworking requires active participation
  • The quality of your effort determines the return
    you get from your investment of time.
  • The key to success in employment networking
    (whether it's done online or off) is giving as
    good as you get
  • You have to share your knowledge, information,
    and job contacts if you want others to share
    theirs
  • Sharing must be done regularly so that it builds
    familiarity and trust among those with whom you
    network
  • Sharing friends on a social networking site isn't
    particularly risky but putting someone in touch
    with a business contact is
  • Develop a consistent brand across your
    applications

Adapted from ATT Hot Jobs Will Social
Networking Get You a Job? by Peter D. Weddle
28
LinkedIn Resources
  • Build a Professional Profile
  • Network Professionally
  • Find Your Career Passion
  • Conduct Essential Employer Research
  • Job Hunting Tips
  • LinkedIn Etiquette Guide
  • Build a robust profile
  • Build relationships

29
Questions?
  • Kelly Kowatch, Assistant Director
  • Career Development Office, School of Information
  • kkowatch_at_umich.edu
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