Marketing the Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers - PowerPoint PPT Presentation

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Marketing the Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers

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Bookings St. Lucia Travel Portal Marketing the Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers – PowerPoint PPT presentation

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Title: Marketing the Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers


1

Bookings St. Lucia Travel Portal
Marketing the Tourism with a Unique Travel
Platform made for Tourism Operators 12 years
building technology for tourism suppliers
knowledge engineering
engineering information process for the
knowledge based economy making information
malleable, configurable, searchable, accessible
and delivered to suite
2
Knowledge engineering
BookingsStLucia.com Bookings, Reservations,
Marketing

Established Channels Directory of all
accommodation Search Engine Comparison
shopping Themes Marketing SEO footprint PR4
Members Tools Portal ToolsTravel
Platform Direct Marketing Brand Control GDS
integration E-commerce management



3
Knowledge engineering
BookingsStLucia.com Marketing platform
Search 1000s
Navigation
Specials, activities,maps


Themes
Shopping, quotes, bookings, direct marketing,
reports
Strategic content 40pages
Directories 5pages



4
arcRes Powered Marketing
Knowledge engineering




5
Knowledge engineering
Increase bookings service

.
All users are captured in marketing
database Transaction reports contact
management mass mail, arcMail help close
manage business


Traveler services myprofile/mypreferencesmybarba
dos/mylinks/mybookings/myflights/ direct mail
newsletters


6
Knowledge engineering
BookingsStLucia.com Marketing
First page on Google March 24 2009
St Lucia romance St Lucia custom holidays St
Lucia holiday specials St Lucia holiday spas St
Lucia all inclusive holiday St Lucia local
charm St Lucia guesthouses St Lucia budget
vacations St Lucia cheap holidays
St Lucia sailing vacationsSt Lucia caribbean
sailing vacationsSt Lucia Gourmet vacationsSt
Lucia historic plantation hotels St Lucia
weddings honeymoonSt Lucia caribbean golf
holidaysSt Lucia holiday activitiesSt Lucia
luxury villas vacationSt Lucia wedding
honeymoon Caribbean golf holidays
7
Knowledge engineering

AXSES Direct Cost effective Established Creative
Market Leader Technology Leader Caribbean Internat
ional Potential



.
innovation works

Turn on the light
8
knowledge engineering
Supplier Tools e-commerce marketing
management direct marketing websites
portals global distribution social
networking channel management cost effective
advertising/ advertising management hospitality
management Intellectual resource knowledge
management

engineering information process for the
knowledge based economy making information
malleable, configurable, searchable, accessible
and delivered to suite
9
Knowledge engineering
Supplier Tools arcRes e-commerce platform
Website Booking Engine for hotels, villas, cars,
activities, channel management, GDS, marketing
tools, e-commerce management
.
FREE BOOKINGS ENGINE IF HOSTED WITH AXSES
  • all payment and guarantee options supported
  • no commissions

10
Knowledge engineering
Easy to use admin tools
All inventory options All payment options All
Guarantee options Full control of content
Research Newsletter Client Management Database
Marketing Flexible Family plan ages Flexible
rules policies Groups Specials
Packages Themes Management Co-Marketing (Partners
Program) Distribution GDS AffiliatesFaceBook

.
WEBSITE BOOKINGS FREE IF HOSTED WITH AXSES
11
arcRes Marketing Suites
Knowledge engineering

arcRes for Your Website

arcRes for Facebook
arcRes for GDS
arcRes for e-Specials
arcRes for RSS Marketing
arcRes for Affiliates
arcRes for Partnerships


arcRes for Google Maps
arcRes for Bookable-ads
arcRes for Portals
http//arcres.com/ecommerce-and-travel-marketing.c
fm
12
arcRes for Property Website
Knowledge engineering




Database of lookers and bookers
13
arcRes for Your Partnerships
Knowledge engineering


Properties selects partners
Transaction details for hotel and
partners Selling property tracked on partner
record


Selected partners displayed Final bookings page
14
arcRes for Facebook
Knowledge engineering


arcResBookingsadded to Facebook
page BookingsStlucia.com live example
Facebook Demo Installation Requires arcRes
approval
1-246 429 2653facebook_at_axses.net http//axses-fac
ebook.com
Database of lookers and bookers
15
arcRes for e-Specials
Knowledge engineering


.
.
For the traveler compare lists, quotes,
myRealHolidays website- -itineraries
16
arcRes for RSS Marketing
Knowledge engineering

Approx 100 sites
.


Distribute globally with RSS feeds - travelers
get latest specials mailed to them http//barbados
vacationspecials.com/rss_feeds/BarbadosVacationSp
ecials.xml
.
17
arcRes for GDS
Knowledge engineering
GDS
arcRes
3000 million reservation per month 400,000
travel agents 40,000 iDS
18
arcRes for affiliates
Knowledge engineering
Caribbean Specialists Resources



Axses supplied agent website

Transaction record show agent. Custom
reports available

Agents own website
Links to Barbados Sandy Lane A Bookings
Barbados Service direct on Travel Agents site
For the traveler compare lists, quotes,
myRealHolidays website- -itineraries


19
arcRes for Dynamic Packaging
Knowledge engineering
RealHolidays.com expert systems
.
AXSES one of the first in the world to offer
intelligent dynamic packaging Combining
multiple themes, lodging options, local
activities, attractions and information,
RealHolidays creates a unique package, tailored
to users choices personality
Matching Resorts
Matchmaker
.
AXSES Intelligent Systems build a users profile
derived from their choice. A choice is more than
an action, it defines style and personality which
we match to holiday options to create a unique
personal experience.
Activities, Attractions, Information
gtgtgtgt Quote
20
Knowledge engineering
E-commerce arcRes arcAds
.
arcRes Suites E-commerce platformfor multiple
Direct channels, GDS/PMS Integrated, Themes
Marketing, CRS Website bookings Built to manage
Websites Content Bookings Information
DistributionSEO Marketing Direct
MailReports Analysis Supplier status
management
.
Affiliate marketing
Facebook
21
Knowledge engineering

TRAVEL PLATFORMHotels Apartments Villas
BB Guest Houses Condos Timeshare Cars
Activities Attractions Flight
Bookings Integrated MarketingGDS/IDS/CRS Direct
Marketing Channels Caribbean Marketing Network
Unique Theme Marketing systems Channel
Management Affiliate Marketing Direct Mail
Database Mailing System Search Engine
Optimisation (SEO) Adwords, banner and Links
Ads management (ArcAds) Interactive maps Blogs
RSS FaceBook Cells PDAs Wikipedia
Research Quotation Systems, Reservation
SystemsReal Time Bookings Up-Sell Specials
Packages Dynamic Packaging Specialised Rate
Plans Groups Management Easy to use, powerful
toolsAdmin systems (media, content) Customer
Relations Management Multi-Language
Reporting Allotments Allocations On-request
availability Block dates Search Engine
Newsletter Tool Mail Systems Tool Portal
Tools Content Management Property Management
Accounting Calendars Guest Books
Availability calendars PhotoGalleries Virtual
tours Flash Video Postcards e-Books
Trip Advisor Links Management
22
Knowledge engineering
LEADING DESTINATION MARKETING
.
23
Knowledge engineering
AXSES 12 AWARDS of Excellence
International award for advanced travel technology
24
knowledge engineering
advanced technology know-how training
support providing the tools to help suppliers
build brands, markets profits

engineering information process for the
knowledge based economy making information
malleable, configurable, searchable, accessible
and delivered to suite
25
T h a n k Y o u
knowledge engineering
engineering information process for the
knowledge based economy making information
malleable, configurable, searchable, accessible
and delivered to suite
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