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Enhancing bibliographic records in the INNOPAC by adding URLs of book reviews and other value-added information from online bookstores

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http://www.amazon.fr. France. http://www.amazon.de. Germany. http://www.amazon.co.uk. United Kingdom. http://www.amazon.ca. Canada. Websites. Countries ... – PowerPoint PPT presentation

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Title: Enhancing bibliographic records in the INNOPAC by adding URLs of book reviews and other value-added information from online bookstores


1
Enhancing bibliographic records in the INNOPAC by
adding URLs of book reviews and other
value-added information from online bookstores
10th December 2002
Patrick LO Lingnan University Library (Hong Kong)
2
Amazon.com
  • Established in 1995.
  • Seattle-based Web retailer for books other
    educational products.
  • Goal - use WWW to transform book buying
    shopping into enjoying experience.

3
  • Customers - millions of people form more than 220
    countries.
  • In addition to books, also include e-cards, CDs,
    DVD, toys, games, etc.
  • Selection over 3 million titles, including 1.5
    million English titles.

4
  • Less than 10 titles advertised in stock.
  • Relies on wholesales, publishers, out-of-print
    book services to deliver.
  • Remaining titles to be acquired upon receipt of
    orders.

5
Basic statistics on Amazon
6
Amazon.com International Websites
7
Amazon.com Associate Programme
  • 1996 - Amazon.com Associate Programme established
  • To attract new customers
  • Associate Member can earn 5-15 commission on sale

8
  • First 3 months, total 5,000 websites signed up to
    Amazon.com.
  • 1999 - Associate Members exceeded 350,000.
  • Recent statistics - over 600,000 websites joined
    Amazon Associate Programme.

9
Lingnan Amazon Project
  • Lingnan Library has been exploring ways to
    enhance bib. records for many years.
  • Summer 2002, LU became Associate Member.
  • Developed our own Software - to add direct URLs
    in WebPAC to Amazon.com book database.
  • Agreed NOT to accept commission.

10
  • August 2002 - more than 7,6000 English.
    monographs issued from 1993 - 2002 - matched
    against Amazon.com.
  • Overall matching rate reached 85.
  • More than 64,000 English titles are added with
    URLs to Amazon.com.

11
Overall Matching Statistics
12
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13
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14
Example of English Bib. Enhanced with Amazon.com
URL
15
Cover
Request lists of similar books
Table of Contents, full-text excerpts of the books
Full-text reviews, customer reviews
16
Advantages
  • Obtain book reviews, recommendations book
    experts in speedily fashion.
  • Data can be used as valuable information for
    collection development.
  • Based on buyer's habits, Amazon can recommend
    books based on others with similar preferences.

17
Software Developed for Matching URL Links
  • July 2002 - LU developed unique software for
    tackling this project.
  • ISBN was used as matching point.
  • Advantages
  • Saved time manpower from manual checking,
    matching, input.
  • Eliminated human errors during manual input.

18
Procedures for Locating Matching URLs in
Amazon.com
  • Select bib. records need to be enhanced.
  • Export bib. as MARC format out of INNOPAC.
  • Convert MARC records to TEXT-based via
    MARCBREAKER.

19
  • Actual Processing / Matching
  • Identifies MARC Tag 020 (ISBN number).
  • Programme automatically validates ISBN via
    Checksum error checking
  • If ISBN proven valid, it generates online link
    query for Amazon.com online catalogue

20
  • Amazon.com URL links will be introduced to
    subfield z of MARC field 856.
  • All records upgraded with 856 will be gathered
    together in the output file.

21
  • Text-based file will be converted back to ISO
    2709 / MARC records via MARCMARKER.
  • Importing upgraded MARC records back to library
    system via FTP.
  • MARC records upgraded with Amazon.com URL links
    can now be reloaded overlay original ones.

22
Program Screenshot
  • The following is a screenshot taken from the
    Software programme.

23
Overall Statistical Data for Amazon Project
24
Traffic Summary
25
Conclusion
  • Major advantages of Amazon Project
  • It saved our cost, time manpower.
  • Added information in bib. catalogue useful for
    users.
  • No special training required for users.
  • User-interface is highly user-friendly.

26
Future Developments
  • Introduce Amazon URL links to our bib. records
    for AV materials.
  • To explore other potential websites or web-book
    retailers specializing in selling Chinese other
    oriental-language materials. e.g., Barnes
    Nobles, books.com.tw (?????????), etc.

27
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28
Thank you!
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